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Viral videos

  • Is digital marketing becoming the new traditional?

    One of the "Big Discussions" in advertising at the moment concerns the growth of digital, and the effect it is having on the industry as a whole, as well as the agencies that belong to it. So-called "traditional" agencies are expanding into the digital space, while the digital agencies that started off on the more geeky side of online marketing are becoming more creative by the day. A fantastic example of a creative triumph by a digital agency occurred recently at the hands of South African digital agency, Quirk. A video produced for the web as part of a greater...

  • Liqui-Fruit ‘viral’ video stunt: Winners announced

    It’s been more than two months since South Africans spotted their first “icebergs” dotted around different parts of the country. The stunt turned out to be a viral video campaign on YouTube, orchestrated by fruit juice company Liqui-Fruit and its digital marketing agency Liquorice. The campaign sent shockwaves throughout the online community, particularly Cape Town where several videos were uploaded and shared as beach-goers spotted what would have quite possibly been the first "iceberg" on local shores. "We thought an 'iceberg' would be a great way to get people talking and it tied in with the global warming and our...

  • UltraViolet: Hollywood’s cloud-based movie solution

    Giants from Hollywood, technology and retail are out to rev up digital film sales by letting people buy lifetime rights to watch movies on whichever devices suit their fancies. A Digital Entertainment Content Ecosystem (DECE) alliance that includes Warner Brothers, Microsoft, NBC Universal, Sony, and Fox is working to break down walls between gadgets and services to catalyse demand for films. But more importantly these players are looking for a way to distribute movies online, while still having full control over the rights. The new stream of revenue expected with the arrival of digital distribution of movies years ago didn't arrive....

  • YouTube: 10 most popular geek videos of 2010

    2010 has seen tech culture hit the mainstream in a big way, culminating in the announcement of Facebook's Mark Zuckerberg as Time magazine's Person of the Year. YouTube was not immune to the geek phenomenon, as new gadgets and home tech experiments experienced a surge of interest. Check out this list of the most popular geek videos of the year, which range from the sublime to the ridiculous. 1. Annoying Orange: Pacmania -- 11.45 million views 2. iPhone4 vs HTC Evo -- 10.8 million views 3. Iggy investigates an iPad -- 6.96 million views 4. "Take Me Out" by Atomic Tom LIVE...

  • Brendan Venter interview powers into global YouTube chart top five

    The bizarre, hilarious interview that Saracens rugby coach Brendan Venter gave to veteran commentator Martin Gillingham following his side's defeat on the weekend has become a worldwide smash hit. A look at the YouTube charts, which rank the most watched videos from around the world, reveals that the 60"-clip is ranked 4th, 7th, 15th and 19th in the Tuesday's global Top 20. (Note from ed: The clip kept powering up the rankings, by Wednesday occupying places 2, 5, 10, 20) The fact that the video features a number of times reflects the fact that there are different iterations which have...

  • Springbok rugby legend becomes YouTube celebrity

    Brendan Venter, the former Springbok rugby player and current coach of English club Saracens, has become an overnight YouTube sensation, following a bizarre, Oscar-worthy performance in a post-match interview with famous commentator Martin Gillingham. Venter's team had just been beaten 21-24 by Racing Metro when Venter lined up to do the traditional post-game interview. Just two weeks earlier, the coach had been fined R250 000 "by the European Rugby Cup officials for suggesting they had not prepared their referees sufficiently for interpreting the new breakdown laws". Venter was clearly incensed about the fine and decided to have his revenge in...

  • Nandos launches new ‘Speedchicken’ viral video

    Shortly after Nando's launched its spoof "CEO" campaign, poking fun at Cell C's Trevor Noah campaign, it received two brand new USB speedsticks with 60GB of data and a personal note from the CEO of the mobile operator, Lars Reichelt, suggesting that Nando's adds "Speedchicken" to its menu. Reichelt wrote: "Nando’s campaign gave us a real chuckle, we love the ads and it’s great to know that our initial campaign is inspiring creativity in other companies. I trust that the Nando’s executives will enjoy their new super-fast internet connection and that they will consider adding “Speedchicken” to their menu It...

  • Chinese YouTube Youku.com soars in Wall Street debut

    Shares in Chinese online video company Youku.com's soared 161 percent on their first day of trading on Wall Street -- the strongest New York Stock Exchange debut in more than five years. Youku's founder and chief executive Victor Koo rang the opening bell on Wednesday to celebrate the firm's debut, which ended at 33.44 dollars from their 12.80 pricing, completing a 203 million-dollar initial public offering. The first day performance by Youku -- whose name means excellent and cool -- was the best since Baidu, China's most popular search engine, rose 354 percent in August 2005, according to New York Stock...

  • Nando’s viral ad heats up on YouTube like hot peri peri

    The country's love affair with Nando's marketing strategy is back in full bloom with the news that its Cell C spoof "viral video" went truly viral. The ad was uploaded onto YouTube on Friday the 26th of November, and at the time of writing, it had been viewed 84 000 times on Nando's YouTube channel, and 4 000 times on Memeburn's channel. And it shows no sign of slowing down. The ad features...

  • Nando’s takes bite at Cell C ‘CEO’ campaign [Viral video]

    After the exhaustive stranglehold that comedian Trevor Noah and mobile operator Cell C have had on the South African media landscape, it appears that Nando's is ready to reclaim the attention it feels it rightly deserves. The South African peri-peri chicken giant's commercial features comedian Kagiso Lediga parodying Trevor Noah and his Customer Experience Officer (CEO) advertising campaign, and includes the line "I'm watching you Nandos. Like a chicken". The other CEO...

  • District 9 director’s strange new viral video

    After the runaway success of "District 9", sc-fi lovers have been waiting with bated breath to find out what director Neill Blomkamp will do next. Time Magazine even named Blomkamp as one of the 100 Most Influential People of 2009. Meanwhile Blomkamp has received the go-ahead for his new sci-fi film titled "Elysium" due out in 2011, which Blomkamp has clearly stated is not a District 9 sequel. However, in the latest iPad-app version of WiReD Magazine, you will find a cryptic video simply called "Video By: Neill Blomkamp". The video is filmed in a similar documentary style to District...

  • ‘Old Spin Guy’ makes his first video response to 5FM DJ @GarethCliff

    Old Spin Guy, the ZANews puppet of President Jacob Zuma, posted his first video response online to 5FM's controversial morning DJ Gareth Cliff early on Friday morning. Pulling no punches, the President starts off by calling Cliff "@poster boy, white-supremacist" before launching into his tongue-in-cheek character assassination. Social media seems to be the designated playground for political commentary in this day and age, as the release of ZANews latest video coincides with #Jujufriday, an extended day-long attack by Twitter users on ANC Youth League president, Julius Malema. The satire by ZANews follows in the footsteps of the world-famous Old...

  • Viral video alert: President Zuma gets the ‘Old Spice Guy’ treatment

    Barely a week ago, the youth league of the African National Congress (ANC), South Africa's ruling party, took issue with the social media world following the recent Malema vs Twitter brouhaha. Now there's a new video doing the rounds on YouTube that is bound to get tongues wagging. It's by the satirical ZANews team entitled "Old Spin: The Mshini your man could smell like" -- a uniquely South African spoof on the "Old Spice Guy" viral video campaign. In case you missed it, "Old Spice Guy" was an advertising campaign created by the celebrated Wieden+Kennedy agency in Portland, Oregon to...

  • The inside story of the Cape Town iceberg

    The Liqui-Fruit iceberg has been one of the most successful viral campaigns of 2010, moving effortlessly from YouTube to Twitter and Facebook and into the blogosphere. The campaign began late on Sunday evening, so it seems only fitting to end the week with some insights from people who created the campaign. Karen Veysey, Liqui-Fruit Brand Manager, and Charmaine Bluett, Senior Account Manager at Liquorice, sent this letter to Memeburn, which we thought we'd...

  • Official: Cape Town iceberg a Liqui-Fruit campaign

    Days of speculation are at an end after Liqui-Fruit and its advertising agency, Liquorice stood up and claimed responsibility for the Cape Town iceberg spotted off Clifton Beach on Monday morning. Earlier today, the South African fruit juice company released an adaptation of the original video with digitally added pieces of fruit on the iceberg, and copy which read "The end of global cooling....the start of the Liqui-Fruit summer meltdown.", and ending...