• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

iPad

  • Newscorp’s big budget, dedicated iPad newspaper set to launch

    After months of top secret development, Rupert Murdoch's News Corp. appears poised to take the wraps off a digital newspaper for the iPad called "The Daily". News Corp. has been tight-lipped about the project but the Australian-born media mogul acknowledged its existence for the first time in an interview last week with his Fox Business Network. Asked what "exciting projects" his sprawling media and entertainment company was working on, the 79-year-old Murdoch cited The Daily but offered no further information about the tabloid for Apple's touchscreen tablet computer. Details about the project have been dribbling out in the US media for weeks,...

  • Five lessons about iPad magazines from Condé Nast

    Condé Nast reports that readers of iPad versions of its magazines spend more time with the electronic version than the print version. Also, iPad readers are not typically early tech adopters. Scott McDonald, SVP market research, Condé Nast said: “Many iPad users surveyed were not the typical tech ‘early adopter’ or familiar with Apple products and their navigation conventions. This has very important implications for application interface design.” Other findings: - Specific to Condé Nast digital...

  • Apple presents musical social network

    On Wednesday the 1st of September, Apple introduced a music-centric social network called Ping, and unveiled updates to its lineup of iPods and Apple TV. Ping is built into the new iTunes 10, and is available for download to its 160-million users with immediate effect. The service will allow users to discover new music by allowing them to follow and view their friends' music reviews, purchases and planned concert attendances. Bands can also use Ping as a platform to communicate new releases, concert tours and events to their fans. Just about every iPod in Apple's arsenal got refreshed with new versions...

  • Four usability fails the iPad must get right

    The iPad is in many ways an iconic and revolutionary device, clearly filled with breathtaking potential. But despite the obvious beauty, hype and charm, it's important to keep a firm focus on some "usability fails" of the iPad if it is to fulfill its potential and become a major leap forward in personal computing. Here are four areas where the iPad needs work. Fail #1: Anything can be the UI Partly because of the touch interface, and partly because as a medium the iPad is fairly revolutionary, there are no strict rules and standards in place as to what the User Interface...

  • Is Flipboard the killer iPad app we’ve all been waiting for?

    It's only been 24 hours, but Flipboard -- a brand new iPad app -- is already living up to the hype of revolutionising the way we consume and interact with social media. By creating an interactive magazine format populated by content from your Facebook and Twitter accounts, Flipboard  has taken a solid step forward from what social media and aggregator tools like Tweetdeck and Hootsuite have been doing for some time -- de-cluttering the social media space. The company calls Flipboard the "world's first social magazine" and says its mission is to "fundamentally improve how people discover, view...

  • Apple iAds: Exploring the good, the bad and the ugly

    Apple's announcement in April of its own proprietary advertising platform, iAds, has created quite a stir.  Set to have begun running on 1 July, there have been some delays as advertisers get to grips with the new platform. iAds sees Apple taking direct control of ad sales while offering publishers of apps 60% of the total advertising revenue.  Major advertisers such as Unilever, Nissan, Disney, and CitiGroup have come running and we'll probably see some mind-blowing displays of creative genius over the next few weeks and months as ads begin to flight. But will it work? iAds is not the only avenue...

  • Hands on with the iPad: The Memeburn review

    The lingering stares you get while walking around with an iPad tucked under your arm is confirmation that this is no ordinary gadget. In fact, it gives you a small inkling of what it must be like to be a rockstar. Complete strangers stopped me in my tracks to get a closer look or start a conversation about it. Heads would turn. One guy came up to me, shook my hand and just said “well done”. While in a meeting at Cape Town-based digital agency Gloo, parts of the company came to a standstill when word got out there was...

  • 6 reasons why the iPad will be the magazine’s saviour

    The web has never really been a good fit for the glossies. Their luxurious, ample layouts have not really translated effectively to the web. Advances in web technology and connectivity have resulted in a more multimedia-friendly web - we’re in the broadband era, Flash is on its 10th version, and YouTube is the world’s 3rd biggest site. Yet magazines just aren’t nearly as prominent as their online newspaper counterparts. We can guess why. Maybe it’s because the web started out predominantly as a text-based platform and, like it or not, that legacy shapes today’s paradigm? Perhaps it’s because the web...