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Facebook

  • Does Mark Zuckerberg need adult supervision?

    Mark Zuckerberg, CEO of Facebook, is just 26 and has done very well but his young age does often show itself in various ways. He's put his foot in his mouth several times over privacy and has had mixed reviews on his performance in high profile interviews. Here is Chris Pirillo: "Things didn't go well for Mark Zuckerberg when he appeared on the D8 stage two days ago. From all angles, he appeared to...

  • Round-up: Facebook privacy reversal receives mixed reaction

    With the official Quit Facebook Day only three days away, Facebook CEO Mark Zuckerberg launched a media blitz to introduce a simplified set of privacy settings that the social networking site hopes will appease their many disgruntled users. The official Facebook blog has laid out a complete overview of the changes. Reaction has been guardedly optimistic, but by no means universally acclaimed. The changes break down into three simple categories. In...

  • Extreme Makeover: Getting unsexy or difficult brands onto social media

    Social media as a marketing platform is what most marketers are talking about these days. Helped by mass worldwide adoption, as well as wilting marketing budgets due to the recent global economic meltdown, every chief marketing officer has been under pressure to ‘get on Facebook’. As the dust settles, companies have burnt their fingers in their forays onto social media platforms, many because they operate in industries that don’t lend themselves to the free visible flow of customer interaction. Some have suggested that these brands should give social media a skip, but there are examples that have lit a...

  • Facebook: Jeremy just can’t take vaguebooking anymore!

    They’re out there right now, waiting for you. Just when you thought you would be getting through the digital part of your day in a cheerful and productive manner, that’s when they strike. No, we’re not talking about viruses or worms, this is more subtle and sinister. These are simple sentences that can reduce you to a dithering blob of irritation and anger in a matter of moments. Welcome to the wonderful world of 'vaguebooking'. 'Jeanette is wondering how she can go on like this' 'Phumla thinks this day has just gone from bad to worse' Got the picture? That’s 'vaguebooking',...

  • 5 easy steps to optimise your site for social media

    An entire industry has grown up around Search Engine Optimsation (SEO), but increasingly Facebook and Twitter are sending as much and sometimes more traffic to our sites than good old Google. This shift has spawned a whole new discipline – social media optimisation (SMO). Here are a few simple steps to help ensure your site is well-positioned to reap that link love. Step 1: Get SEO right No, that’s not a spelling mistake. The heart of SEO is about making it as easy as possible for machines – ie search engines – to understand your site. The same principle applies to...

  • Cultural trends in the use of Facebook

    Business anthropologists like myself observe people’s habits and behaviours, and translate these observations into useful insights about their lives, and how they interact with products and brands. Knowing and understanding how people use products at present can enrich the understanding of future trends. Lately, I have been asked all sorts of questions regarding future trends in the use of social networks. A common question that has been posed is: What is the future of Facebook? I won’t attempt to give an answer to it in this post because I don’t think this can be predicted without exhaustive observation...

  • Facebook just changed the game

    I find it quite crazy that yesterday I was asking Facebook for some small changes to their Fan Page and then they go and drop something which will make the entire internet a Fan Page. Imagine being able to ‘walk’ into any online store and ask your friend what they thought of a certain product on the fly? Well now it is possible with Facebook’s new social buttons and tool bars. The power of sale through referral may have just gone through the roof. The power of social may have just gone through the roof! Last night Facebook had...

  • SA politician releases ‘secret’ Eskom dossier on Facebook

    According to business newspaper Business Report, a Democratic Alliance (DA) politician has released a "secret" document about the country's main electricity utility via Facebook. The newspaper is reporting that Pieter van Dalen released the Eskom dossier on his Facebook profile which allegedly contains information around the country's move to supply below-cost power to its neighbouring states. The move has not been without controversy because South Africa itself is facing electricity supply issues. Upon closer inspection it appears van Dalen actually released the report on a DA website, but used his Facebook status update to link to it, saying: "What a...

  • Facebook vs. The 150-Club

    For the majority of our history, we have spent our days in small, semi-nomadic groups of hunter/gatherers. It was only about 10 000 years ago that the advent of agriculture allowed us to create permanent settlements, and our societies began to grow to today’s immense sizes. The outer layer of our brain – the neo-cortex – is thought to have evolved largely to deal with the growing complexities of the social world in which we found ourselves. Studies done on other mammals and primates have revealed a correlation between the size of the neo-cortex and the size of the...

  • The end of the website

    Having been involved in this industry for a very long time, I have the benefit of a long and wide perspective of the business of making the web. This sometimes narrows my thinking, and I have been accused, for example, of not recognising the importance of mobile, or the revolution that is social media. However, it does allow me see how this industry has evolved, and to plot more points on the graph than many others. That doesn’t make me a seer, but it makes my guesses a little more reliable. This all by way of preamble to positing...

  • Avoid these 10 common mistakes made by brands on Facebook

    Like it or not, Facebook is the de facto homepage for a large chunk of the world’s internet users. They have around 450 million active users worldwide and around 2.6 million users in South Africa alone. In the attention economy your brand really can’t afford not to be on Facebook. Just be sure to avoid these common mistakes when starting out. 1. Starting a profile or group instead of a page Many brands make the mistake of starting either profiles or groups for their brands because both of these entities are older, wider spread and more commonly understood by Facebook users....

  • How people use social networks: an anthropological view

    I recently read an article on Scientific American about the relationship between loneliness and depression and people’s use of online social networks. The scientists explained that people who feel alone because of depression or other reasons are quicker to use social networks than those who don’t feel this way. But when these individuals use online social networks they may not know how to handle certain situations. For instance, people who feel alone may misinterpret the fact that someone does not respond immediately to their messages on Facebook. This finding is the starting point for this article, since my work on social...

  • Facebook: A collision of private & professional

    I promised myself I wouldn’t write about Facebook. Everyone’s writing and talking about it. And I just hate being part of a mob. However part of a mob I am, as I am a Facebook user. And I need help. I must admit I love it and I love burning my company’s bandwidth while using it. I am addicted to the thing and I’m going to need to see someone about it. But I...