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Social

  • Why can’t Google win at social?

    The number of times that Google has failed at delivering a successful ‘social’ product is in danger of rising to an embarrassing degree. Google Wave is no longer actively developed for use; Buzz has experienced low usage, and seems to most to yield little value; Latitude never gained traction like Foursquare has; Orkut (Google’s Facebook like social network) is perhaps its most successful project but can claim little popularity outside of Brazil...

  • Mirror mirror on the wall: 7 humbling bragging tweets

    In its five-year existence, Twitter has redesigned its homepage a number of times, with each incarnation looking to answer questions new users may have, such as, "Why should I use Twitter?" The new slogan, "follow your interests", does just that. However, there is a market Twitter isn't capturing with this slogan: The narcissists. Yes, Twitter may be a great platform to meet, follow and get "instant updates from your friends, industry experts, favourite celebrities", as the rest of its slogan goes. However, there's another element to the site. As is often said, but not too often admitted to by social media...

  • UK footballer accused of having affair and sues 30000 tweeters for saying so

    Twitter has found itself yet again in court. This time its over the "publication" of the name a famous UK footballer who had a super-injunction: a super secret gag order, with the footballers lawyers now seeking to sue the California based micro-blogging site and tens of thousands of its users. What began as a sordid tabloid story with a footballer and "glamour model", Imogen Thomas, is quickly becoming yet another case where the free-wheeling nature of Twitter just may change how traditional media operates. A super-injunction, is the "supersized" version of an injunction. Not only does it gag the media from mentioning...

  • Missed the rapture? Seven rapture photos

    The world buzzed last week with news of the rapture. The 89-year-old leader of a Christian group known as Family Radio assured the world that the rapture would take place on the 21st of May 2011. The event, which turned out to be a non event, was to be the beginning of the worst disasters known to man before the end of the world on October 21st, 2011. The rapture didn't happen, or did it? Twitter users seem to have took it upon themselves to show "prove" of the rapture. Under the hashtag, "rapturebomb" users have posted photos of...

  • Survey: Journalists criticise blogs and social media

    A survey of nearly 500 journalists across 15 countries has found that some journalists use social media and blogs to source and verify stories. But the majority don't. Nearly half of respondents (47 percent) said they used Twitter to source new story angles. Over a third said they used Facebook (35 percent). Blogs were also highlighted as a key element of this process with 30 percent saying they used blogs they were familiar with, while 42 percent also drew from blogs they had not visited before. However, the study also validated the continued importance of the PR representative with nearly...

  • Why is email so complicated? We don’t even know what it is

    If you’re looking for simplicity, it helps to start out with some well-defined terms. Where email is concerned, however, we seem to have skipped that step. We all think we know what email is, yet our impressions differ in subtle ways that inevitably create complexity. Isn't it just sending asynchronous messages over a network? The first time I encountered email was in 1978, at Grinnell College, in Iowa. Grinnell was very advanced, possessing a computer all its own. It was accessible only from a single terminal room, with a glass wall that let us see the front of the computer...

  • Bill Clinton calls for internet truth regulator

    Being a former President himself -- with a wife whose department has been heavily involved with internet matters -- Bill Clinton probably had heard of Barack Obama's new proposal regarding the internet before it was released. However it seems Clinton has a few things to say. In what seems like a "get-those-damned-kids-off-my-lawn" senior moment of not understanding the free-wheeling nature of the internet, Clinton last week made some rather startling calls. In an interview that aired on US business news network, CNBC, Clinton called for the creation of a new US government agency tasked with fact-checking the internet. If the...

  • Ten foolproof ways to be an online tosser

    One of the defining features of online writing, apart from the ability to include links, is the comments facility. Publishing an entry is only half of any blog; the rest evolves as comments are added and commenters argue amongst themselves. Reader response can be a source of invigorating debate, or it can drive one to despair at the state of human civilisation. Not caring about the comments you get on your blog requires the epidermal resilience of a Sumatran rhinoceros, and many of us would stop writing altogether if we took them to heart. Having picked up my share of stalkers...

  • Private investors set to profit big time with LinkedIn’s IPO

    Private investors in LinkedIn, the social network for business professionals, stand to make a hefty 46% profit in just two months, following the company's IPO this week. The underwriters for LinkedIn increased the initial price by 30 percent, which would value the company at more than US$4-billion. But if they price the deal too high it could dampen the crucial first day pop in share price and affect other IPOs. Clare Baldwin and Alina Selyukh at Reuters, reported: LinkedIn now plans to sell shares at US$42 to US$45 each, up from a previous range of US$32 to US$35. At the middle of...

  • Lady Gaga racks up record 10 million followers on Twitter

    As much as we may scoff and scorn, it seems nothing will hold back pop diva Lady Gaga. Adding yet another social-networking accolade to her mantle, Gaga has become the first person with more than 10-million followers on Twitter. Gaga is more than a popstar, she is now a one-person media company -- with similar broadcasting power to many media companies around the world. Lady Gaga (@ladygaga) was also the first person to ever reach 10-million fans on Facebook, and reach one-billion views on YouTube for her last original piece of work, her smash-hit single Born This Way. The most followed...

  • Facebook vs Google: The dirty tricks campaign

    Journalists and bloggers around the world last week woke up to an email screaming in all caps: "Google quietly launches sweeping violation of user privacy!" Rightly so, this claim brought a lot of anger to those who ran the story. However, for some, there was something suspicious afoot... The email, originating from American public relations firm, Burson-Marsteller, claimed that a little known Gmail feature, Social Circle, tramples privacy of millions of Americans and is in violation of American fair trade rules. However, as US newspaper, USAToday wrote, "Google said that Social Circle in fact allows Gmail users to make social...

  • Monetising crowdsourcing platforms through collaboration [NetProphet]

    Social networks like Facebook, Twitter, Wikipedia, and platforms like Ushahidi, highlight the rise of the civic economy - one in which value is placed more on relationships between stakeholders using that platform rather than on the value of the actual commodity being exchanged. Speaking at the NetProphet conference in Cape Town, SwiftRiver’s Director of Products Jon Gosier compares this new value-based economy to bartering marketplaces in India or Africa. The relationships between the barterers in these places determine whether they’ll interact and do business with each other to create the market in the first place. Analysing this economy and its associated...

  • The correlation between search engine rankings and social media

    Social media sites have a major impact on the Internet as a whole, and all things directly and indirectly are now affected by this impact, and rightfully so. What social media has been able to achieve, is to help surfers do exactly what they have always dreamed of: socialise. With the world becoming smaller and smaller and communication becomes easier, all marketing media and other online marketing tools will be affected in some way or another. Search engine rankings are no exception either. In fact, this is one area where you will find a huge change compared to how things...

  • Farmville goes Gaga: Watch out for the sheep on motorcycles…

    Adding yet another weapon to her arsenal in her drive to overwhelm the world, pop singer Lady Gaga has announced that she will be joining the popular Facebook social game FarmVille to promote her upcoming album. In a press-release, FarmVille creators Zygna's executive vice president of business, Owen Van Natta said, "We’re focused on creating cool new ways to entertain and surprise our players.” He continued, “Our partnership with Lady Gaga offers many...

  • Symantec: Facebook accidentally leaked your data

    In yet another case of online security being breached, US computer security firm Symantec has said that Facebook accidentally left a door open for advertisers to access profiles, pictures, chat and other private data from the social network. The California based social-network said that there was no evidence anyone stepped through that door and swiped any information from the accounts of its more than 500 million members. Symantec discovered that certain Facebook applications...