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Social

  • Is Charlie Sheen on his way to becoming the new king of Twitter?

    How do you follow up a bizarre television appearance that becomes an instant viral hit and coins the new phrase "bi-winning"? Which is already a follow-up to the news that you went on a 36-hour drink and cocaine bender that ended up in hospitalisation. Well, if you're Charlie Sheen, the highest paid television star in the world who's just been fired from a hit TV show, it's easy. You join Twitter and attract over 1.2-million followers in a little over two days, and break the Guiness World Record for the "Fastest Time to Reach 1 Million Followers". Sheen has...

  • ‘You’ve been Punk’d’ : Ashton Kutcher’s Twitter account hacked at TED

    With over 6.3-million followers worldwide, Hollywood icon and new media entrepreneur Ashton Kutcher is one of the Twitter elite, and is the sixth most followed person on the micro-blogging site. But, according to a post on Read Write Web, earlier yesterday at technology conference TED, Kutcher's Twitter account appears to have been compromised - largely due to one "snarky and politically minded adversary" who managed to post two tweets over a local network, indicating that the hacker was in the near vicinity when he committed the security breach. In the tweet, the hacker wrote "Ashton, you've been Punk'd, This account is...

  • Still undecided about Foursquare? 5 pros and cons

    Remember when location based social networks were the new sexy thing on the web? It seems like such a short while ago that the first mayor of every major international Starbucks chain walked off all caffeinated up with their Barista badges and US$1 off a 'however-you-want-it' Frappuccino blended beverage. Then came the inevitable power struggle as users ousted each other by checking in to their favorite diner/takeout/restaurant or seedy massage parlours , all coveting the inglorious mayoral title. This phase then gave way to the annoyance - the endless hubris of the bothersome 'I'm at' post or tweet and the need to...

  • Integrating marketing and social media remains a challenge

    According to industry sources, social media spending will become a larger percentage of companies’ marketing budgets. But as trends analyst and digital intelligence company eMarketer reports, integrating social media into their overall business strategies still poses a challenge. The American Marketing Association and Duke University’s Fuqua School of Business conducted research amongst over 400 top marketers for the February 2011 Chief Marketing Officer (CMO) Survey. Their conclusions reveal that over the next 12 months, social media spending will increase to 9.8% of marketing budgets, up from the current level of 5.6%. By 2016, it is expect to exceed 18%. "Marketers that...

  • Twitter and the delicate art of unfollowing

    Engaging in in-depth study of my field as the "anti-social media expert", I came across a website run by your friendly neighbourhood troupe of social media experts. Besides the usual treasure trove of must-know specialised advice on this site were a number of articles on how and when to unfollow people on Twitter. Amongst the sage pieces of advice given to the hungry for social media knowledge masses on this website were that one should “institute a following/unfollowing policy for your followers,” what should be included and how to publicise said policy. Not to disrespect these experts, but...

  • Facebook for your video chats – a recipe for success?

    Startup SocialEyes introduced a service on Monday allowing users have one-on-one or group video chats with friends through mega social media platform, Facebook. SocialEyes launched its test version at recent DEMOconference for technology startups, The service is now made available online at socialeyes.com or the Facebook SocialEyes app. SocialEyes users sign on with Facebook IDs and can connect with known friends or other members of the online community with shared interests. It is a free service and works directly within your browser using Adobe Flash, a multimedia platform for animation and video. Users can have multiple video conversations going on at once...

  • Faith and Facebook: 5 social media trends in religion

    Religion and social media seem to have a budding relationship. This month the Vatican released an app to help believers spread the Gospel -- Pope2You, while affirmed that confessing one's sins via social media was no substitute for the real thing in person. The Facebook group Why Islam offers users the option to call associates who are "more than happy to answer your questions about Islam" while you surf the page. And a Buddhist Twitter feed is offering followers a human guide to good living in an online world. These are just a few examples of the ways faiths...

  • South African social network receives international recognition

    Obami, a locally developed social networking site and learning management system for schools, was one of 10 companies from around the world selected to attend the 2011 Netexplorateur Forum which took place this month. The company presented its business concept to an audience of 1 600 politicians and businessmen at the UNESCO headquarters in Paris. Obami was initially launched as a generic social networking site, but with the growth of Facebook, Obami founder Barbara Mallinson chose to change its focus to serve the education sector. "We are so proud of being selected as a top 10 Netexplorateur 2011 company....

  • Oscars 2.0: The social media experience

    It's now common to watch a big event on TV with either a cellphone or laptop in hand. There is no getting away from the social media experience of such events -- be it among your Twitter following or Facebook friends. The Oscars tapped into the social media frenzy last year. Social media played a major role in generating buzz for the broadcast, according to a report from LA-based social marketing agency Fanscape. According to Fanscape there were more than 100 000 tweets per hour during the actual awards ceremony. That’s nearly 40% more than the 2010 Super Bowl...

  • Supersport fires rugby commentator for ‘improper tweeting’

    Respected rugby pundit and former Western Province prop Andrew "Tank" Lanning has been fired as a Supersport rugby commentator for a series of tweets he sent while attending a commentary workshop on Wednesday. In a statement Supersport explains that "Lanning chose to tweet regarding various confidential matters pertaining to both SuperSport and SA rugby". The tweets contained information about subscriber and viewer numbers of recent rugby games. But Lanning disagrees, claiming the offending tweets contained comments about rugby management and the way players are managed during a World Cup year. He believes that the broadcaster "completely over-reacted". Lanning claims the...

  • Social media in China: The same, but different

    Much has been written of late about the Chinese government’s efforts to control and censor the internet. The government’s censorship of websites is an important issue, but it is not the top priority of the country’s 420-million internet users (netizens). Their top priority? Connecting with other Chinese online. The internet has opened access to information for ordinary Chinese citizens in ways that were unimaginable just a few years ago. Coming from a world where information was pre-filtered by editors at state-run media, China’s internet is freewheeling by comparison. Quick Glance Chinese internet users are actively engaging in social media—especially home-grown social...

  • The 9 most engaging Facebook Pages

    What do the game of poker, a dead pop icon, a woman who travels in a large egg, and a little boy with a large head and English accent have in common? They all top the Facebook Page leader board in terms of "Likes". It takes less than a second to like a Page, but do you go back to read, comment, share and participate? I took a look at the engagement...

  • Africa is the fastest growing Facebook continent

    Africa may not have the numbers of Facebook users that more developed continents do, but the continent is rising fast. According to Facebook-analysis site, Socialbakers.com, the number of users on the continent grew by over 27% in the last three months, and by over 50% in the last six months. Reasons for the rapid growth in Facebook use are not given but the deepening penetration of mobile devices, a growth in disposable income and the unprecedented political upheavals in the the north of the continent are all possible reasons that have contributed to this rise. The uprising in Egypt...

  • Vicus: The story of a YouTube & social media quest

    On Tuesday morning, Memeburn broke the news that we had tracked down the original YouTube viral video featuring Vicus. The events that took place in the days that followed our original post have since given us insight into the competitive world of online talent search, and what viral really means in a developing country like South Africa. The earliest copy of Vicus' video on YouTube was uploaded by Caldwell Caster in May 2010, but it was only subsequent copies of Caldwell's video that went viral. In total there were four copies of Vicus' video on YouTube and the most popular...

  • App War: Twitter for BlackBerry vs UberSocial

    Though we all love Twitter, many still choose to tweet from other applications rather than from the site. Twitter does not fully understand what users want. This is evident from its mobile offering as Twitter's mobile site is incredibly difficult to navigate and use. It can be argued that you can’t really be a true tweeter, until you have a smartphone. Therefore, with the BlackBerry being the most popular smartphone (don't argue it, iPhone and Android users!), it's important to find the right Twitter application for BlackBerry. Until recently it could be argued that the options were pretty simple -- it...