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Social

  • The speed of Google or the stickiness of Facebook?

    Google's most important launch this year was its recent debut of Google Instant search which cuts user search time down by as much as 40%. Google users are, collectively, saving 11 hours every second, which translates into 11 hours less being spent using Google. Google is betting that if its users spend less time on search then it will make more money. This is a far different strategy to that of Facebook, which wants to be the stickiest place on the internet. The Nielsen Ratings estimate that each month, an average US internet user spends around 2 hours on Google, and more...

  • Facebook makes major Groups, download changes

    Facebook on Wednesday began letting users form cozy cliques as part of a move to give people more control of their information at the world's most popular online social network. A Groups feature that lets Facebook members set up private online havens for clusters of co-workers, family, teammates, or others was unveiled at a press event at the firm's headquarters in the California city of Palo Alto. "We think that what we have out of the box, version one, blows away everything else," Facebook founder Mark Zuckerberg said, referring to "groups" services offered by Internet stalwarts such as Yahoo! and Google. Facebook...

  • Die Antwoord releases new ‘Evil Boy’ music video [full version]

    Die Antwoord, the faux-trailer trash South African hip-hop group, has just released the full version of their latest new music video on their Facebook page with the post "Evil Boy Music Video is here!" The group became an overnight, world-wide sensation when their first video single, "Enter the Ninja" appeared on popular blog Boing Boing, and then went viral on YouTube with millions of views at the beginning of this year. The band relied heavily on promoting their songs via Facebook, Twitter and YouTube -- and received instant world-wide acclaim with stars like Limp Bizkit front man Fred Durst and...

  • Twitter shortens the six degrees of separation to five

    The theory of “six degrees of separation” as envisioned by Hungarian author Frigyes Karinthy in 1929, has now been narrowed to five degrees on Twitter, according to social media research company Sysomos. The original premise of Karinthy's theory is that technological advances in communications and travel would allow friendship networks to grow larger and span greater distances. This would in turn mean that every person on earth is connected to everyone else via six steps, or in other words six people. Sysomos provides some context: "During the early 1960s, Stanley Milgram, a psychologist, set out to do a series of experiments...

  • Under the influence of the social web

    Social networking is the Web 2.0 darling. It's hard to imagine that Facebook didn't exist just six years ago and Twitter only four. Not to mention that Facebook founder, 26-year-old Mark Zuckerberg, recently surpassed Apple's Steve Jobs as well as media mogul Rupert Murdoch on the Forbes US rich list. Worth an approximate US$6.9bn (£4.4bn) Zuckerberg is estimated to be the 35th richest person in the US. Eight members of the list of 400 are under 40. Three, including Zuckerberg, are co-founders of Facebook. Another two of that list are the co-founders of Google, Sergey Brin and Larry Page, both aged...

  • Thinkup: A web app to help analyse your social network

    ThinkUp, a free software project founded by Gina Trapani of Lifehacker fame, helps you harvest insights from the conversations you have on social networks like Twitter and Facebook. One of ThinkUp's most compelling features is its ability to collect and organise replies to the questions you pose to your friends and followers on your social networks. The free, installable web-application is still in beta testing but has received a lot of positive acclaim already. With ThinkUp, you are able to store your social data such as posts, replies, retweets, friends, followers, and links from Twitter and Facebook in your own...

  • Facebook movie already being parodied by YouTube and Twitter

    The Social Network, a brand new feature film directed by David Fincher, is due to be released in South African cinemas on the fifth of November and promises to be a dramatic, semi-fictionalised look at the genesis of Facebook and the motivations of its founder Mark Zuckerberg. The film has received online acclaim on Rotten Tomatoes and Metacritic, and promises to be a must-see for all social media enthusiasts. The movie was adapted by famed writer Aaron Sorkin from the compelling 2009 Ben Mezrich book The Accidental Billionaires, and is rumoured to offer a fairly negative account of Zuckerberg’s career path....

  • International rugby stars who tweet

    With more and more professional sports stars turning to Twitter to interact with their fans, we've decided to create a comprehensive list of international rugby players for you to follow. There are literally hundreds of players out there with accounts so we've narrowed the list down by selecting those with the largest number of followers and most active accounts. Twitter has become such an important part of public life that players' often find their tweets quoted in the press. Confidential information like team lineups and strategies are often revealed on Twitter. English club rugby side Leicester players have, for example,...

  • Buying celebrities on Twitter: Great strategy or a waste of money?

    The advent of social media and online social networks has drastically changed the way we communicate. Not only are we able to consume information about any topic from anywhere in the world, but now anyone with any idea or message can make their message go viral across the world. But if it’s really true that anyone can reach thousands of people, how does one achieve this goal? Popular logic dictates that the answer is simple: Get enough people to follow you on Twitter! We see it everywhere; a simple Google search for “How to get more Twitter followers?” will...

  • Text mining reveals best and worst words to use in social media

    A recent study conducted by SmartData Collective pinpoints the most frequently used and popular words in social media -- and those that are most likely to get you retweeted. The company used a system of predictive analytics that employed text mining to analyse more than 3 000 posts and identify the most important subjects. Text mining refers to the process of gathering high-quality information from written text. SmartData Collective's first task was to identify the most frequently occurring words in popular posts. The first round of research lead the company to identify words like "social", "media", "Twitter" and "Facebook" as...

  • The 25 biggest Facebook Pages for SA musicians

    Facebook is a brilliant resource for musicians of all kinds. Not only can you connect with thousands of existing fans - essentially for free - but you can also make the most of tools which can help you promote your newest track, publicise your upcoming tour and win new fans, both local and international. And you don’t even need a record deal to do so. So how are our local singers, songwriters, bands, divas and DJs doing on the world’s biggest social networking platform? On the whole, extremely well. Take a look at the Facebook pages of the following...

  • Should you be using Seesmic Desktop 2?

    Seesmic Desktop 2 (SD2) is the new social media client on the block. It professes to be a desktop client from which "you can engage with various social media channels and accounts with power and ease". This article will look at three main areas of functionality to judge if it lives up to its promise. The Main Feeds Interface On first impressions the interface appears slick and minimal. Three tabs divide the functionality within the app into ‘All’, ‘Accounts’ and ‘Userlists’. Each of these tabs can be populated with the now expected social media feed columns, and there is a lot...

  • New social network for SA media, advertising industry

    A new online service for the media, marketing and advertising industries that combines news and analysis with social networking is just weeks away from being launched in South Africa. Squeezeback.com is the name of the new niche social/business network, and it comes to the party with big ambitions, setting its sights on becoming "the go-to site for any and all media, marketing and advertising news in South Africa". It's also promising a "fresh take on social networking". The new venture is being launched by well-known financial news and information publisher Fin24, and features veteran advertising and marketing guru Tony Koenderman, who...

  • Crouch, pause, tweet, engage: SA rugby players on Twitter

    Sports stars around the world have embraced Twitter as a way of keeping their fans informed of what they are up to, and as a way to stay in touch with friends and families when they are on the road. Memeburn has put together a Twitter list of some of the most active tweeters in local rugby. Take a look, start following, and send us suggestions of players that we might have missed. @osdurandt Name Os du Randt Location Theunissen, South Africa Web Facebook Page Twitter Bio: Ex old Springbok Prop Forward who is now learning to farm was fortunate enough to win the RWC...

  • Looking back at social media in September

    Social media is rarely out of the news these days, and it seems that everyone in South Africa is climbing aboard the Twitter bandwagon. I thought I would look back at recent events and see what lessons can be drawn. September has seen the #afrispam incident, which was reported on Memeburn by @andyhadfield. This was followed by a mindless Twitter Re-tweet campaign by @vodacom, inviting people to their iPhone 4 launch. Not to mention the @pigspotter storm in a teacup and the impending news shutdown from the conservative ANC government. What lessons can be drawn from these examples? Let's start...