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Social

  • Twitter to introduce ‘Facebook-like pages’

    Reports have begun circulating that Twitter has plans to introduce “Facebook-like pages.” Techradar and Marketing Magazine report that this would be yet another revenue stream for the company. Followers of the business aspect of Twitter will not be surprised by such reports, especially following last year’s unveiling that the microblogging site would begin monetisation. At the moment, Twitter is driving profit through Promoted Tweets, Promoted Trends and Promoted Accounts and deals with specific partners giving full or partial access to its firehose. Beyond the revenue streams made available to its users, Twitter has had some others which have been less...

  • The importance of social proofing your brand

    The hubris of trends, tweets, status updates, blogs and social media has definitely dominated online user activity over the past few years. Along with the substantial revenue brought in by eCommerce and online advertising into this sector, the majority of online marketers and internet startups have undoubtedly overlooked one very important aspect of user involvement. And that is: their online behavioural psychology. Briefly put, in a process known as Social Proof, our behavioural patterns are highly influenced by the actions of other people or communities which is indicative of the herd mentality/bandwagon models whereby users tend to follow a crowd without first evaluating the...

  • What’s next for group buying

    South African consumers, following the lead of Europe and North America, have recently discovered the international retail trend called “group buying”. Over the past year, ambitious entrepreneurs and even established media brands have launched websites offering daily deals that are only triggered once a minimum number of people express an interest in them. Group Buying 2.0 As industries in the early stages of their lifecycles, mobile and social media technologies need to be much more integrated into the offering before group buying becomes a mainstream activity. Fortunately, with relatively high cellphone use and Facebook penetration in South...

  • Facebook: Fifth most populous ‘nation’ in Asia [Infographic]

    Facebook has seen phenomenal growth in the last two years. With more than 500-million users the social network has half the population of Africa's just over a billion. The company's growth seems more evident in Asia with new active users emerging everyday. Asia has more than 139-million Facebook users making the social networking giant the fifth most populous "nation" in Asia. Asia is the third largest continent on Facebook according to Social...

  • The Dark Side of Virality

    Not too long ago, the only application of the word ‘virus’ in the context of IT and the internet was a malicious piece of code that wreaked havoc with your computer. Fast forward a couple of years, and whilst ‘virus’ still means the same thing, it is overshadowed by ‘Viral’ – the mystical holy grail of online marketing. Every online marketer and content creator dreams of creating something that ‘goes viral’, spreading like wildfire through the web: a snowballing meme gathering millions upon millions of views. Perhaps however there is a dark side to this phenomenon. Perhaps the system -...

  • Social CRM is more important for businesses than ever before

    You once had to be a geek in order to to know much about the opportunities the hi-tech world (especially the internet) afforded your business. These days, all of that is changing. The nature of the way that we in business -- merchant and buyer alike -- interact with the web has become all-consuming. Many of us know that the social media platforms out there are being used to create massive profits, but a lot of us are still learning how exactly to harness this power. If you are engaging in social customer relationship management (CRM) for your business, then...

  • Nollywood comes to YouTube

    In a major boost for the African film industry, YouTube has created a Nollywood-specific channel on YouTube. The channel boasts over 400 Nollywood movies that can now be downloaded and viewed for free from anywhere in the world. Nollywood is the casual term for the Nigerian film industry which, during the 1990s and 2000s, "grew to become the second largest film industry in the world in terms of number of annual film productions, placing it ahead of the United States and behind the Indian film industry" according to Wikipedia. The Nollywoodlove channel is the result of a creative partnership...

  • Oxford Dictionary’s new words — Keeping up with the times

    Be quiet for a moment. You hear that faint yet frantic tapping? That, my friends, is the sound of the world's youth smsing, tweeting, Mxit-ing & Facebooking each other or, as most like to think of it, the sound of barbarians chipping away at the walls of Rome. This chipping has become a rumble as a weak spot has been found in the English language’s defences. In a move by the Oxford English Dictionary’s (OED) turncoat announcement of last week, the Dictionary welcomed OMG, LOL and FYI into its most recent online edition. This apparent betrayal has resulted in much...

  • Social media marketing and the Consumer Protection Act

    Recently a report was released on how the Consumer Protection Act (CPA), which comes into effect on Thursday, will impact marketing efforts in social networks as well as online advertising and retailing in South Africa. The report was compiled by Phatic Communications, in association with Goldman Judin Attorneys Inc. A few key elements of the CPA are summarised below, along with some quick tips on how to comply when marketing online. Direct marketing defined Anytime that a person is approached online for the direct or indirect purpose of promoting, selling or requesting a donation constitutes direct marketing. “Approaching” also includes something...

  • Social media amplifies mass media

    Social media is touted by many as a way to get around the gatekeepers of media, the traditional old order of mass media setting the agenda for society has been tipped onto its head. Not really. A study from Yahoo! Research "Who Says What to Whom on Twitter | Yahoo! Research" found the following: "We find a striking concentration of attention on Twitter—roughly 50% of tweets consumed are generated by just 20K elite users—where the media produces the most information, but celebrities are the most followed." And as for diversity of opinion? "We also find significant homophily within categories: celebrities listen to celebrities, while...

  • ‘Users spend 700-billion minutes a month on Facebook’ [Infographic]

    Facebook is without a doubt the biggest social networking site in the world. The number of people within the social network is growing on a daily basis with 500-million users. Non Facebook users always attribute their reluctance to join the site with still wanting to remain connected to the "real world". Our society has become so immersed in the online world that some might even say real life interaction is threatened. Though those immersed...

  • Twitter brings back Jack Dorsey as Executive Chairman

    Twitter's seesaw problems with product development entered a new phase this morning as the company brought back former CEO and co-founder Jack Dorsey. He will take over product development from co-founder Evan Williams, as Executive Chairman, but also run his own startup, Square. The move makes sense. Evan Williams involvement in Twitter has been questioned by myself and others. He spends little time at the office and his use of Twitter is extremely low, tweeting just twice a day and sometimes none at all. Co-founder Biz Stone is even less interested in tweeting. Take a look at my recent survey of the...

  • South Africa’s Presidency calls for a social media dialogue on nation building

    The South African government is reaching out via social media to the nation in an attempt to "stimulate a constructive Nation Building debate on values and ethics". The debate is taking place from the 28th of March until the 1st of April on the Presidency's Facebook page. This national outreach program has been created by the National Planning Commission (NPC), a body chaired by the Minister in The Presidency for National Planning, Trevor Manuel. The NPC has been tasked with developing a draft long term Vision Statement and Strategic National Plan 2025 for South Africa. It was nearly one year...

  • The Bees: Global social media awards were postponed, now back on again

    It's been a topsy-turvy week for The Bees, the international social media awards which debuted in 2010. On the 24th of March, an email went around the social media community announcing that the awards would be "postponed until further notice due to insufficient funding". But a search to the website four days later revealed that the awards were back on again with a simple paragraph on the homepage, which says "The Bees are back! We apologise for the interruption. The show will go on. Agencies, brands, consultant, students, and companies are invited to submit their social media work to...

  • Twitter’s future with third party apps

    February’s shutdown of three UberMedia owned Twitter platforms, most famously UberTwitter now named UberSocial, for “Terms of Service violations,” was seen by many as an attempt to force users onto Twitter’s official BlackBerry application -- Twitter for BlackBerry. A move that essentially suggested that Twitter would maximise current or future advertising revenues. A post by Ryan Sarver, Twitter Head of Platform & API, on the future of the company, third party clients and their developers, also unveiled tightened Terms of Service. This caused further accusations of deviousness to be lobbed at Twitter. Much of this reaction was a result of...