• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Social

  • Iconic shoe designer Kenneth Cole puts his foot in it on Twitter

    The ability to fire off a tweet in a matter of seconds without really thinking about the consequences is as much a blessing as a curse. Sometimes it really works, and sometimes the consequences are nothing but embarassing. New York-based fashion designer Kenneth Cole, famous for his men's collection of bags and shoes, got it wildly wrong this week with a tweet that was the height of bad taste. Reaction was instant and scathing across Twitter. Particularly in light of the fact that tweets signed "KC" indicate that they are from the man himself, and not some intern with a...

  • Egypt crisis: Twitter’s role [Infographic]

    Egypt is on the world's stage. The on-going political and civil unrest that peaked on January 25th when Twitter was blocked has been the topic of conversation on many social media platforms. All around Twitter the "Jan25", "Egypt" and "Mubarak" hashtags are being put to use. The battle between social media users and the government has raised some alarming concerns about censorship as well as highlighting the power of social media. Twitter has played a key role in getting the citizens' voices heard. Their recent collaboration with search giant Google, made it possible for Egyptians to tweet through voicemail....

  • Mojitos: A new approach to selling property online

    South African estate agents can learn a lot about how to grow their businesses from a Miami estate agent who posts cocktail-review videos on her website. Ines Hegedus-Garcia runs a popular property website that covers the Miami property market, but also includes regular Mojito cocktail-review videos that feature Miami restaurants. So, how exactly do cocktail-review videos build an estate agent's business? The answer lies in the power of social media. Brush away all the hype and buzzwords and social media is really just a new and exciting way for people to connect with each other. The reason it has...

  • Why emerging markets are winning the cyberspace race

    In his State of the Union address on Tuesday, President Obama called America a nation of Facebook and Google, citing that, when it came to sparking the creativity and imagination, Americans do it better than anyone else. However, Obama, an avid enthusiast of leveraging social media on a political platform, may have his optimism level set a bit too high this time. To quote Obama: "Half a century ago, when the Soviets beat us into space with the launch of a satellite called Sputnik¸ we had no idea how we’d beat them to the moon. The science wasn’t there yet....

  • 5 ways to restore your damaged online reputation

    At a recent debate entitled, “The wild wild web – who polices the internet?” South Africa’s most famous political cartoonist, Jonathan Shapiro (better known as Zapiro) spoke about a racist, right-wing website that had published some of his work. They had used it out of context in order to support their agenda. His concern was that people would find the site when searching for him and think that he endorsed their beliefs. Unfortunately the web is pretty wild and we have very little control over what other people put up – even if they say slanderous things against us. *Leila,...

  • How my ‘friends’ killed Facebook for me and turned me to Twitter

    Most of us have come a long way with Facebook in a short space of time. We've loved it, we've hated it and some of us have practically given up on it. Over the past year or so, I’ve transitioned heavily to Twitter and have of course adopted the requisite supercilious attitude towards Facebook and its members. As is so often tweeted, "Facebook is the people you went to school with whilst Twitter is the people you wish you went to school with." Bless your stone-age hearts though, some of you out there who still hold onto Facebook...

  • Man sues Facebook for $500 000

    The New York Post reports Mustafa Fteja of the city’s Staten Island borough is suing Facebook for half a million US dollars, after the social networking site cut off “his access to friends and family around the world, as well as to personal memories and photos”. The 39-year old said he has asked Facebook for months to provide an explanation, but has received no response to date. "You call, they don't answer the phone. You write, they don't reply," he said, adding he had no other option apart from legal action to acquire what his property back. "I lived in...

  • Social media: Is it a bubble and will it burst?

    Over the past few years, social media has ballooned from being a small, emerging niche into a major force in the online marketing and advertising space. However, those who lived through the dotcom boom-and-bust cycle can't help asking whether we are about to see another bubble burst. After all, the hype about social media has quickly become inflated, more brands are throwing resources into interacting with customers on social media, and there is...

  • Coup d’Tweet: Can social media overthrow a government?

    As the anti-government protests continue to grip Egypt and the call for an end to President Hosni Mubarak's 30 year regime gets louder, the rest of the world watched in amazement as the government's security forces systematically began taking down all forms of telecommunication and online social media, bringing the country's internet to a complete standstill. After blocking Twitter on Tuesday and Facebook and Google on Wednesday, the government then further enforced a complete shutdown of all internet sites and services providers including SMS and the ever popular Blackberry messenger services. Reports from news network Al Jazeera show that...

  • The experts strike back: Trust in social media peers waning

    The core philosophy of corporate social media practice is that customers trust their peers and thus if you enable them to tweet or write blog posts about your products or services, it will help boost sales. In 2006 the Edelman Trust Barometer found that peers were the most highly trusted group. Richard Edelman, the head of Edelman, the largest privately held PR group in the USA, dubbed it the "Me2Revolution". But trust in peers...

  • Has Quora found the magic formula for online Q&A success?

    Quora is not a brand new site but it is surging out of the gate like a massively hyped startup. After a few influential tech bloggers saved it from obscurity in December, Quora now has the momentum to make a run at greatness. At its core, Quora is a "questions and answers" site, but its ingenious use of Twitter-inspired social connections and user-generated tagging has the company on a winning path towards finding critical mass. If it is to win the battle of the Q&A sites, and there are many competitors out there, Quora will need to gain loyal users without...

  • Surge in Facebook users coincides with North African uprisings

    The revolutionary uprisings sweeping through the Muslim countries of North Africa are difficult to write about because change is taking place so fast. But it is safe to say that they are being driven by a disillusioned and frustrated youth, empowered with the tools of social media, and inspired by the failed Green Revolution in Iran. The events which unfolded in Tunisia are unprecedented, and represent the first time that a groundswell of discontent amongst Arab youth has successfully overthrown a government. These movements have, by and large, been characterised as being 'leaderless' -- which is merely another way...

  • FanFiction 2.0: 10 TV and movie characters to follow on Twitter

    When you watch a movie or television show and find yourself lost in the witty dialogue that the characters deliver, it's easy to become nostalgic when those streams of thought come to an end. Movies finish, TV shows get cancelled and the character's witty prose generally goes with them. Well, that was before Twitter. Now you can follow Lord Voldemort's most personal thoughts and let him wow you with his... erm interesting views. Love Mad Men or Glee? The characters tweet. It's like FanFiction 2.0. Here are 10 fabulous fictitious characters who have made the jump from the silver screen...

  • Zuckerberg’s hack attack leads to new security features on Facebook

    Coming soon to your Facebook Account Settings--secure browsing and one-time passwords. These security enhancements have been introduced on the heels of a hacker posting a bogus message on Mark Zuckerberg’s Facebook Page suggesting that the website pursue social good instead of business profit. The update posted late Monday suggested that Facebook turn to its users instead of banks for money and got "liked" by more than 1,800 members of the social network before it was erased. Image courtesy of @JesseOguns About 1,803 people "Liked" the comment. According to Facebook, the release of improved tools for protecting the content of users'...

  • Facebook rolls out ‘Sponsored Stories’: What you need to know

    Facebook has this week announced a new ad format, already rolling out across the site from 25 January, which will turn some of your friends’ shared activities into promotional content. Sponsored Stories is the new ad unit which will turn four specific types of user actions into featured advertisements: Likes, Places checkins, Actions within custom applications and Page updates which would normally show up in a user's news feed. So if a company has a custom Facebook app, it can promote user actions within those apps and add its branding, as well as on posts where users mention brands or...