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Social

  • The Bees: Global social media awards were postponed, now back on again

    It's been a topsy-turvy week for The Bees, the international social media awards which debuted in 2010. On the 24th of March, an email went around the social media community announcing that the awards would be "postponed until further notice due to insufficient funding". But a search to the website four days later revealed that the awards were back on again with a simple paragraph on the homepage, which says "The Bees are back! We apologise for the interruption. The show will go on. Agencies, brands, consultant, students, and companies are invited to submit their social media work to...

  • Twitter’s future with third party apps

    February’s shutdown of three UberMedia owned Twitter platforms, most famously UberTwitter now named UberSocial, for “Terms of Service violations,” was seen by many as an attempt to force users onto Twitter’s official BlackBerry application -- Twitter for BlackBerry. A move that essentially suggested that Twitter would maximise current or future advertising revenues. A post by Ryan Sarver, Twitter Head of Platform & API, on the future of the company, third party clients and their developers, also unveiled tightened Terms of Service. This caused further accusations of deviousness to be lobbed at Twitter. Much of this reaction was a result of...

  • Six ways companies cash in on Facebook ads

    We have all seen them, but how many of us have made good use of Facebook ads? The major selling point on a network site of users that surpasses the size of most countries is this: the ads only display on the Facebook pages of the exact people you want to reach. Here are six ways to make Facebook ads your new Facebook friend: Know your target audience The social networking giant allows you choose the users who will view your ads. It’s up to you to enter the game knowing your guidelines and designing an ad campaign based on...

  • Discover your world with Twitter

    Twitter's homepage normally houses a demo video that explains the microblogging site to newcomers. The video shows us the various way to use Twitter and how to get the most out of the site. The demo video has now been replaced by a new video titled: "Follow your interest. Discover your world". The new video showcases high profile Twitter users talking about what they care about, who they follow and what they want to know. Successful entrepreneur Richard Branson (@RichardBranson) says he uses Twitter, "to learn about things and share what people are doing to make the world a...

  • Understanding Color a little better

    It's a shame that the US$41-million funding of Color Labs has dominated the news about Color, a radically different type of mobile app, because that's what's interesting. Color shares photos with everyone around you that has the app on their iPhone or Android device. There are no privacy settings and you don't need to "friend" or "follow" anyone -- it automatically creates an ad hoc social network within 50 yards of your location. It's a fascinating concept and it will be interesting to see just how much people want to connect with strangers, where often the only thing they have in...

  • 5 steps ensuring social media serves your business

    Social media is a vital part of any online marketing campaign. It is an important fact that marketers need to understand. However, getting to a point where your business has successful integrated this reality may prove a little tricky. Here are five steps to ensuring social media is on your side in the marketing game. Define your target It may seem that there is one objective – marketing. The bigger picture is a little more complex. Research if your targeted outcome has the SEO ranking to create awareness of your brand, PR or traffic. The social media trend is...

  • Facebook Questions: A recommendation tool

    Last year after much speculation and leaked screenshots Facebook launched a product called Questions. The product was a Question and Answer service that allowed users to poll all of Facebook. The motivation behind it was fairly straightforward -- users were already using their status updates as polls, so why not give them a more efficient way to do it. Back then it was seen taking on Q and A sites such as Yahoo Answers and Quora with Facebook's then 500-million users. Interestingly Quora was founded by former Facebook CTO Adam D’Angelo and engineer/manager Charlie Cheever. Needless to say, Questions...

  • Color, a new social networking app that does away with privacy

    It was only a matter of time before a network was created for people who have no privacy issues and believe that all information should be available at anytime to anyone. It's a social network called Color for the "post-PC world" according to its founder Bill Nguyen, who was also one on the people behind music service Lala, which was bought by Apple in 2009 before it closed it down in April 2010. Speaking to the Huffington Post, Nguyen said "As tech causes cultural changes, we're going to live so much more of our lives in public. There's private...

  • Social networking: A fun cocktail party not a psychologist’s couch

    Projecting a brave and blissful face to the world when your wife has left you and you’ve been retrenched is nothing new. People have been “keeping up appearances” for hundreds of years. But in the social media age, this has taken on whole new proportions and become a daily pressure (or pleasure). Of course, creating an online persona is one of the wonderful things about the digital space. Real-life introverts often find the freedom to express themselves vociferously via social media platforms. Also, despite the inherently public nature of such platforms, many people are naturally private and use these tools...

  • Five tools for measuring social media ROI

    Quantifying the Return on Investment (ROI) of a company's social media campaign has been every marketer's bane with existing real world business performance metrics failing to provide the measurements driven by trends and behavioral patterns. Now, in his latest post on Web Strategist, Altimeter Group researcher Jeremiah Owyang prescribes The ROI Pyramid as a marketer’s solution for tracking success in 2011. Essentially defining the metrics by which business interacts with relevant stakeholders in a precise and...

  • 10 social media myths that undermine business strategies

    Social media is a new field for many for marketers, entrepreneurs and business managers. Any sensible marketer knows that ignoring social media is not an option. It is necessary to understand that social media has become another battleground for consumers. Eric Rice exposes the following 10 myths which should quickly lift the “veil of mystery” surrounding social media. Myth 1: “Social marketing is great because it’s free.” Even if you don’t spent money,...

  • LinkedIn enters social-networking big league [Infographic]

    Professionals everywhere have revived the once-ailing LinkedIn. Users once referred to the career-oriented social network as boring and lacking any real innovation. It seems however, that 2011 is LinkedIn's year to shine. On Tuesday the site announced it had hit 100-million members, more than half of whom live outside the US. LinkedIn, which was launched in 2003 by Reid Hoffman, released an infographic (below) of its milestones, showing the social network has users in more than 200 countries. More than forty million of those LinkedIn users live in the US while the remaining 56-million are overseas. Brazil has the highest...

  • 10 YouTube best practice tips for business

    Video provides a powerful tool for any business to promote its products and services. YouTube, however, is particularly useful for small businesses as it is free, easy to use, and reaches a mass market audience. The concept of filming, editing and uploading video can be very intimidating for someone with no experience with the medium, but creating video for YouTube is not as difficult as you might think and there are plenty of user-friendly tools and tips out there to help you on your way (more below). Some ways in which YouTube can help you run and promote your business...

  • Hoaxes and revolutions: Twitter’s fifth anniversary

    Today marks the fifth anniversary of the very first Twitter update by Jack Dorsey (@Jack), co-founder of the mircologging site. On the 21st of March 2006, that first tweet went out sending our world into a digital spiral consisting of 140 characters thought patterns. Twitter was born. The tweet that began it all simply read: "inviting coworkers." With its present valuation said to be approaching US$10-billion, the Twitter of 2006 is perhaps a touch different from the Twitter of 2011. I am sure it's much more than what Dorsey and fellow creators saw then. Dorsey posted conversation between himself...

  • The ‘Big Five’ social media tips for property professionals

    With social media affecting the way that we talk, think and do business these days, property professionals are looking to include this powerful tool in their marketing strategies. But how do you turn the theory into a reality that will have an impact on your business? The key to social media is to understand that this way of interacting is fast becoming a part of daily life. Social media is not a novelty or a gimmick – it's an extension of how and why people interact with each other. When you're planning your digital strategy this is the most...