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Social

  • Twitter client not working? You need to take the OAuth

    It seems some people are not aware that Twitter flicked the switch yesterday and moved over fully to OAuth. “Tweetdeck isn't working!”, “Hootsuite #FAIL!”, “My UberTwitter is down. OMG how will I survive?” are the cries rippling through the Twitterverse. Fear not, fellow twaddicts, because help is at hand. Twitter recently announced the changeover in their blog. What is Oauth? Twitter explains: “In order for Twitter applications to access your account, developers have been able to choose one of two authentication methods: Basic Authentication or OAuth. Both require your permission, but there is an important difference. With Basic Auth, you...

  • 12+1 fake Twitter accounts you should be following

    These days Twitter is littered with fake accounts. Many of these accounts are simply mundane but some are really witty, with thousands of devoted followers. Here's a selection of 12 of our favourites: @Jesus_M_Christ Bio: You know who I am. If not, google me bitches. @FakeSarahPalin Bio: Snowmobilin' right to the Naval Observatory @DarthVader Bio: Evil Orphan Annie™ @BPGlobalPr Bio: This page exists to get BP's message and mission statement out into the twitterers! @DrunkHulk Bio: DRUNK HULK DRINK SO YOU NO HAS TO! WRITE DRUNK HULK! DRUNKHULKISTHEDRUNKEST@GMAIL.COM @DrSamuelJohnson Bio: Lexicographer of Dr Johnson's Dictionary of Modern Life, publish'd by Square Peg on 2nd September....

  • The 10 biggest South African Facebook Pages

    For the past four years the Facebook wave has been breaking over South Africa, bringing a deluge of excitement, controversy and hype with it. During that time the user base has grown from less than 10 000 to well over three-million people. To put it in context, if our population had grown at the same rate as our Facebook users, there would now be 15-billion South Africans on the planet. That’s great for Mark Zuckerberg and his crew of teenage gazillionaires, but what does it mean for South African brands? In theory the platform gives marketers an unparallelled opportunity to...

  • Interview: Herman Heunis, the mind that made MXit

    It’s been seven years since a little known games company in Stellenbosch, South Africa, was looking for a cheap alternative to SMS and invented the country's first mobile instant messenger service. MXit is now a legend with more than 20-million users in 120 countries which send an average of some 250-million messages a day. According to CEO Herman Heunis, what started out as a small team of eight people has mushroomed into well over a hundred staff after global expansion to new territories like Mexico. “We want to conquer the world -- at least the mobile world -- and...

  • Twitter and its impact on journalism

    Nic Dawes is the editor of the Mail & Guardian, one of South Africa's most respected newspapers. Memeburn sat down with him to discuss whether tweets are on-the-record, the effect that Twitter is having on the reporting of news, and whether or not he thinks it's a good thing. MB: Can the news be reported in 140 Characters? ND: Yes. Of course. It has been since the days of the telegraph. But ultimately the short bursts need to be supplemented with context and detail. Twitter posts on a topic, when viewed in aggregate, can provide a surprising amount of detail,...

  • Five ways traditional journalists use Facebook

    Many journalists working for traditional media are reticent about joining the digital revolution, but there is little doubt that social media has helped build a more cohesive and supportive traditional journo community. Here are five ways in which Facebook has bolstered the solidarity of those still working for ‘the old order’: Emotional support In the movies and in real life too, many newsrooms once came custom-fitted with a dingy whiskey-soaked bar across the road where journalists in scruffy old leather jackets would drown their sorrows. In more recent times, with newsrooms cut to the bone and time always in short supply...

  • How to create a marketing campaign using YouTube

    YouTube continues to grow at an astonishing pace, with 24 hours of video uploaded every single minute. As an acquisition and branding channel, placing ads on YouTube has become a simple, yet sophisticated way of reaching potential customers. With a global audience now exceeding 400 million people and a massive diversity of available content, it’s important for marketers to know how to place ads on videos which are relevant to your brand. Google recently released a Beta version of their Video Targeting Tool which makes integration with Google Adwords easier for analysis and reporting – much like how keyword campaigns...

  • Second Life in desperate need of a second life

    The value of Linden Lab, which operates the virtual world Second Life, has plunged by more than 21%, according to SharesPost, which tracks the private secondary market. In late June, Linden Lab brought back founder Philip Rosedale as interim CEO, after CEO Mark Kingdon stepped down. The current value of Linden Lab is estimated by SharesPost to be about $271-million or about $100-million less than a year ago. The plunge in value appears related to...

  • 10 geek heroes worth following on Twitter

    Geeks have truly inherited the internet. Okay, let's face it, they invented the internet -- which means they're worth following on Twitter. While many of the people on this list weren't born into geekdom, others have been geek legend for generations. This isn't a Top 10, it's more like a Random 10, suggesting some cool people to follow that might not be on your twitter radar. Neil Patrick Harris @actuallynph He plays Barney Stinson in How I Met Your Mother, successfully hosted the Oscars, and is currently directing his own production of Rent. A legend in the making. William Shatner @williamshatner This...

  • Find your privacy comfort zone before using location-based services

    Location-based services like Google Latitude, Foursquare, Gowalla and, more recently, Facebook Places (currently rolling out gradually to US users) are tremendously useful and fun to use. But they also highlight some pretty serious privacy issues you should be thinking about if you use these or similar location-based services. You need to think clearly about the kind of location information you want to release onto the web before you get started. Location-based services tend to work best when you use them on your mobile device. They typically get a sense of your location either using cell tower triangulation (not...

  • YouTube launches faster, more social and touch-friendly mobile site

    A brand new YouTube Mobile site, built in HTML5 has launched globally, adding support for more devices and promising faster downloads, social connectivity through Facebook, Twitter, and Google Buzz, and incorporating a touch-friendly interface. According to YouTube, the mobile device has become central to the video-sharing site's growth. Its mobile version now receives more than 100-million views a day, and every single minute that passes, one hour of video is uploaded to YouTube from a mobile device. The mobile internet is huge and growing fast. According to a Morgan Stanley report it's projected that within five years more users will connect...

  • Friend, fan or follower: Not all social media connections are created equal

    Measuring your brand’s social media equity can be a tricky business. Confronted by the multitude of platforms, buzzwords and measurement tools you might be tempted to simplify both your metrics and your strategies. After all, who’s to say that a follower on Twitter is more or less valuable than a fan on Facebook? The problem is that as seductive as this urge to simplify may be, it can land you in hot water. Just as in real life, social media relationships come in many forms, and have different sets of rules. In order to be clear about how these...

  • Use location-based services and help me avoid bad choices

    When you have an 11-month old, you don't get out much.  So when we went away this weekend with my parents, and the opportunity presented itself to go to lunch while they watched our daughter, we jumped at it.  The problem is, we were in Kleinmond, a small South African village.  There are probably about 5 restaurants in Kleinmond, and let's face it, they can't all be good.  So the pressure was on: where do we go? In the US, this wouldn't have been a problem.  Sites like Yelp enable users to rate and comment on a variety of services,...

  • Do you have a Facebook Page? Be aware of the changes

    If you have a Facebook Page then you need to be aware of some changes being implemented from the 23rd of August. Facebook recently announced the changes on its Developer's Blog. If you have a Page you will probably have already noticed this announcement at the top: Get ready for your streamlined Page: This headline has been followed by an explanation which reads like this: "Starting on 23 August, we'll be simplifying your Page to make it easier to browse: 1) Boxes are going away, including the Boxes tab; and 2) All custom tabs will be narrowed to 520 pixels. If you have a...

  • How to use Flickr to grow your brand – Part 3

    In the last two articles on Memeburn, I covered the basics of how to set up and how to use a Flickr account to grow your brand online. Once you’ve set up your account though, like any other web presence, you need to allocate time resources to promoting it - both inside and outside of Flickr. If you're spending a large amount of time and effort uploading photos to your Flickr account as a business owner and/or entrepreneur, it's prudent to spend time promoting your account too, so that you're getting a good number of potential customers actually seeing and...