• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Social

  • Facebook movie already being parodied by YouTube and Twitter

    The Social Network, a brand new feature film directed by David Fincher, is due to be released in South African cinemas on the fifth of November and promises to be a dramatic, semi-fictionalised look at the genesis of Facebook and the motivations of its founder Mark Zuckerberg. The film has received online acclaim on Rotten Tomatoes and Metacritic, and promises to be a must-see for all social media enthusiasts. The movie was adapted by famed writer Aaron Sorkin from the compelling 2009 Ben Mezrich book The Accidental Billionaires, and is rumoured to offer a fairly negative account of Zuckerberg’s career path....

  • International rugby stars who tweet

    With more and more professional sports stars turning to Twitter to interact with their fans, we've decided to create a comprehensive list of international rugby players for you to follow. There are literally hundreds of players out there with accounts so we've narrowed the list down by selecting those with the largest number of followers and most active accounts. Twitter has become such an important part of public life that players' often find their tweets quoted in the press. Confidential information like team lineups and strategies are often revealed on Twitter. English club rugby side Leicester players have, for example,...

  • Buying celebrities on Twitter: Great strategy or a waste of money?

    The advent of social media and online social networks has drastically changed the way we communicate. Not only are we able to consume information about any topic from anywhere in the world, but now anyone with any idea or message can make their message go viral across the world. But if it’s really true that anyone can reach thousands of people, how does one achieve this goal? Popular logic dictates that the answer is simple: Get enough people to follow you on Twitter! We see it everywhere; a simple Google search for “How to get more Twitter followers?” will...

  • Text mining reveals best and worst words to use in social media

    A recent study conducted by SmartData Collective pinpoints the most frequently used and popular words in social media -- and those that are most likely to get you retweeted. The company used a system of predictive analytics that employed text mining to analyse more than 3 000 posts and identify the most important subjects. Text mining refers to the process of gathering high-quality information from written text. SmartData Collective's first task was to identify the most frequently occurring words in popular posts. The first round of research lead the company to identify words like "social", "media", "Twitter" and "Facebook" as...

  • The 25 biggest Facebook Pages for SA musicians

    Facebook is a brilliant resource for musicians of all kinds. Not only can you connect with thousands of existing fans - essentially for free - but you can also make the most of tools which can help you promote your newest track, publicise your upcoming tour and win new fans, both local and international. And you don’t even need a record deal to do so. So how are our local singers, songwriters, bands, divas and DJs doing on the world’s biggest social networking platform? On the whole, extremely well. Take a look at the Facebook pages of the following...

  • Should you be using Seesmic Desktop 2?

    Seesmic Desktop 2 (SD2) is the new social media client on the block. It professes to be a desktop client from which "you can engage with various social media channels and accounts with power and ease". This article will look at three main areas of functionality to judge if it lives up to its promise. The Main Feeds Interface On first impressions the interface appears slick and minimal. Three tabs divide the functionality within the app into ‘All’, ‘Accounts’ and ‘Userlists’. Each of these tabs can be populated with the now expected social media feed columns, and there is a lot...

  • New social network for SA media, advertising industry

    A new online service for the media, marketing and advertising industries that combines news and analysis with social networking is just weeks away from being launched in South Africa. Squeezeback.com is the name of the new niche social/business network, and it comes to the party with big ambitions, setting its sights on becoming "the go-to site for any and all media, marketing and advertising news in South Africa". It's also promising a "fresh take on social networking". The new venture is being launched by well-known financial news and information publisher Fin24, and features veteran advertising and marketing guru Tony Koenderman, who...

  • Crouch, pause, tweet, engage: SA rugby players on Twitter

    Sports stars around the world have embraced Twitter as a way of keeping their fans informed of what they are up to, and as a way to stay in touch with friends and families when they are on the road. Memeburn has put together a Twitter list of some of the most active tweeters in local rugby. Take a look, start following, and send us suggestions of players that we might have missed. @osdurandt Name Os du Randt Location Theunissen, South Africa Web Facebook Page Twitter Bio: Ex old Springbok Prop Forward who is now learning to farm was fortunate enough to win the RWC...

  • Looking back at social media in September

    Social media is rarely out of the news these days, and it seems that everyone in South Africa is climbing aboard the Twitter bandwagon. I thought I would look back at recent events and see what lessons can be drawn. September has seen the #afrispam incident, which was reported on Memeburn by @andyhadfield. This was followed by a mindless Twitter Re-tweet campaign by @vodacom, inviting people to their iPhone 4 launch. Not to mention the @pigspotter storm in a teacup and the impending news shutdown from the conservative ANC government. What lessons can be drawn from these examples? Let's start...

  • Justin Bieber, Prince of Twitter, arrives in South Africa

    Justin Bieber has arrived in South Africa on holiday. He tweeted just before his flight from New York's John F Kennedy Airport: “Wow. I am so tired. Good thing this flight is going on a 30 hours. That's right I'm going to be the youngest person to go to the moon.” While we baulk at this sort of celeb-spotting fluff, we are however interested in the fact that Bieber is a Twitter phenomenon. The 16-year-old, oft-parodied, boy-singer is currently the Princess of Twitter, but it's only a matter of days before he becomes the new King. Earlier this month Dustin Curtis,...

  • The art of the vague tweet

    Over the past few years, as I’ve become more and more engrossed in the twittering world, I’ve noticed a technique develop amongst various luminaries and gurus which I’ve now officially named: the Vague Tweet. What is the “vague tweet”? Let us start with what it isn’t. It isn’t saying anything, for starters. Or rather, everything that it is saying is contained in what it isn’t saying. Perhaps an example will help to uncrease your forehead. “Wow. What an incredible day! And it’s only going to get better!” These are not, contrary to what you’d imagine, the words of a 13-year old teenager about...

  • Corporate social media policy: Are you in or are you out?

    Corporates around the world are facing a profound question right now. It’s about whether they put a toe into the social media pool or dive in at the deep end. Both approaches can be disastrous. The crux of the issue though is – there’s little option but to engage. It’s not a question of ‘if’ – it’s a question of ‘when, where and how?’ When social media went even halfway mainstream, some corporates, via their opportunistic ad agencies, thought of it as a low-cost advertising medium. There were naïve attempts to peddle their snake oil under the guise of “consumer...

  • Crowdsourcing: Cash in on the collective

    I’m not a geek. I’m a geek-stalker. I like what digital is doing to the world. I don’t really understand it. But I like it. I like that I can rave about a book on Twitter and get a bashful thank you from the author and four recommendations for other books. I like that I can cruise MySpace and cackle over how boring old whatserface from school has become, since bearing her 13th bambino. But mostly I like the kind of collective, organic, strange creativity that happens in odd corners of the interwebs. The mashups and the memes....

  • How do SA’s stand-up comics use Facebook?

    Our first look at the biggest local Facebook pages created such a stir we decided to dig deeper into the different ways South Africans are using Facebook to market themselves and their brands. In theory comedians are a natural fit for the Facebook platform - they’re public figures and personal brands rolled into one, and people feel very strongly about them (either way). But how are local comedians making the most of the 3-million local Facebook users? After quite a bit of snooping around, I managed to find these ten examples showcasing the various ways South African comedians are...

  • Lady Gaga mobilises her social network for political change

    Lady Gaga is using YouTube and her huge following on Twitter and Facebook to mobilise a groundswell of support for the repeal of the "Don't Ask, Don't Tell" legislation which is prejudicial to gay and lesbian members of the military. Fresh from her outrageous appearance at the VMA Music Awards where she accepted her award for Music Video of the Year wearing a dress made of meat, Lady Gaga has made another swift u-turn and uploaded a direct, heartfelt message on YouTube that speaks directly to the United States government. Shot in black and white, Lady Gaga is refreshingly...