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Social

  • SA musicians invited to audition for YouTube Symphony Orchestra

    The "YouTube Symphony Orchestra 2011" is looking for South African musicians to audition online for a collaborative orchestra where amateur musicians can share their knowledge and experience of making music with the support of some of the world’s leading classical artists. Musicians selected for the YouTube Symphony Orchestra 2011 will be invited to a week of rehearsals and master classes at an orchestra and summit at Sydney Opera House in March, 2011, culminating in a performance conducted by Grammy Award-winning Michael Tilson Thomas, with the London Symphony Orchestra, Berliner Philharmoniker, and many other leading institutions and figures of...

  • 8 things you must know about Facebook competitions

    Facebook may seem like the perfect place to run a competition or sweepstake to promote your business while gaining fans for your Facebook Page, but be warned, it’s not that simple. The rules for the site have become so much more stringent than they used to be, following a major revision at the end of 2009. The options for small businesses and charities wanting to host a promotion on Facebook are especially small. Facebook’s rules are set out in its Promotions Guidelines, which govern the publicising or administering of any sweepstakes, contest, competition or other similar offering by a user on...

  • Do our ad agencies care about social media?

    The advertising industry has always been full of paradoxes. It attracts highly creative minds but is the engine of consumerism. It projects a wildly liberal and party-mad persona, yet is renowned for rampant sexism and workaholic tendencies. Still, as someone who’s worked in a variety of traditional agencies (with a variety of egos), it really is the frontline of consumer communication. Great advertising moves and entertains. It can inspire people and cause mini-revolutions. Sadly, for all its creativity, the local industry has not embraced the new social media advertising order, even though it is rapidly being adopted overseas. Take a look at...

  • Showcasing social media case studies from around the world

    I enjoyed the Bees Awards gala evening at the fabulous Legion of Honor museum in San Francisco. It was well attended and a well-dressed crowd, making a nice change from the typical geek events I go to where dressing down is considered dressing up. Bastien Beauchamp and his team did a good job of presenting the event and keeping things moving along. There were a lot of awards, 16, in categories such as "Best...

  • The Julius Malema Twitter guide: Will the real fake Juju please tweet up!

    When the ANC Youth League made its inflammatory attack on Twitter last week, it was hoping to scare the fake Malemas into silence. Clearly, that plan has backfired, and the official statement from Youth League Spokesman Floyd Shivambu was the spark that ignited a whole new flurry of Malema impersonation... At the time of writing, there were 22 fake Julius Malema accounts on Twitter, ranging from the very active and funny to the practically libelous and offensive. We've taken a look at them all, and tried to give you some insights into which accounts are worth following. If it's not featured...

  • From Nollywood to a President: 10 really big Nigerian Facebook Pages

    Worldwide, Facebook has grown to become one of the most popular websites ever, due to its social networking tools and utilities, audience reach and its relevance to brands, celebrities and organisations. Over the past three years, Facebook has grown exponentially in Nigeria from less than 40,000 Nigerians on the network to over 2 million active members. However, in a country where the penetration of Facebook to population is only 1.38 % and the penetration of Facebook to online population is just 4.78 %, we’re left hoping that the buzz will, sooner rather than later, break all over Nigeria. If Nigeria’s...

  • Five reasons why you should go see The Social Network

    The much-anticipated, controversial movie about the founding of social networking behemoth Facebook, simply called The Social Network, opens in cinemas around South Africa today. The staff of Memeburn were invited to a sneak preview by Integr8, and came out inspired and moved, for very different reasons. Here are 5 very different reasons you should go see the movie: Jeremy Daniel: Sheer inspiration. If you have the drive and the passion to build something that can change the world, then this movie acts as a double espresso to your ambition. The story of a social misfit who gets his revenge on...

  • 8 essential apps to customise Facebook Pages

    In recent months, many of Facebook's apps have gone through a dramatic facelift -- some were culled while others became powerful tools for business. Used properly, these apps and plugins can create interactive environments for users to engage with brands on different levels. Apps that allow you to create polls, quizzes and surveys have become valuable for gathering user data, conducting market research and fine-tuning products and services. If you're getting started as the manager of a Facebook Page, then here’s a short list of apps that will make your life much easier, and result in a better Page....

  • 10 reasons people unfollow you on Twitter

    When someone unfollows you on Twitter, it either goes unnoticed or leaves you asking, “Why? I really liked him and thought he liked me”. It feels like that time in school when a friend stopped talking to you for no apparent reason. You wonder what you did wrong, and it takes a while to realise that sometimes it’s not you, it’s them. Here are 10 likely reasons you lost that follower, and suggestions on how to not feel so bad about it. You were culled. A friend of mine can’t follow more than 50 people. She finds it overwhelming. So...

  • ANC Youth League wants to… ‘close’ or get ‘closer’ to Twitter. We’re confused.

    It seems the ANC Youth League (ANCYL) has finally had enough of all the fake Twitter accounts that have sprung up in the name of Julius Malema, hilariously calling on the authorities to "closer (sic.) Twitter if its administrators are not able to administer reports for violation of basic human rights and integrity". Youth League spokesman Floyd Shivambu frothed that the "impersonators" and "hackers" (Twitter was hacked again? This time by Malema impostors?) would feel the full force of the law, claiming that the "laws of this country will come down very hard on them". In an insignificant twist of irony,...

  • Trending on Twitter: The Hobbit, Taylor Swift and CAPS LOCK

    Twitter continues to provide a world-wide snapshot of the most popular subjects being spoken about around the globe. But keeping a handle on all of it is impossible, which is why people turn to What The Trend, a Twitter aggregator that positions itself as "the front page of the real time web", to follow the global conversation. It's another week where sports is fairly dominant, and it marks a return to...

  • 25 South African politicians to follow on Facebook and Twitter

    We all know about the celebrated political social media campaign that played a part in putting US President Barack Obama in the White House. It was unprecedented, using advanced social networking functionality and integration with social media platforms like YouTube, Twitter and Facebook. Politicians today realise that Facebook, in particular, is a platform they cannot ignore. It's where many of society's influencers and do-ers hang out. If you consider that there are now...

  • Facebook blocks your exes from appearing in ‘Photo Memories’

    Since May this year Facebook has been dishing out nostalgia via the aptly-named "Photo Memories". The next time you're randomly stalking surfing around Facebook - and especially when viewing photos - you'll notice in the top right corner of the page that Facebook will be serving, of its own volition, your "Photo Memories" from days past. It uses an algorithm to pull bygone photos from the person whose profile you're viewing, or mutual friends which are loaded to reflect volume of comments and "Likes", and then throws in a dash of randomness for good measure. As always, with both...

  • Launch of API signals new era for MXit

    Ten billion messages sent to mobile phones during July of 2010; 53-million photos sent during the same month, and more than 710-million logins... these are the kind of numbers that developers from emerging markets look at with envy when studying the mature internet markets of the Western World. But these statistics belong to South African mobile phenomenon, MXit, which launched the beta version of its Application Programming Interface (API) on Friday in Stellenbosch, the town where it all began. MXit, predominantly a mobile application, remains the country's largest social network, trumping international social network leader Facebook. MXit has extended...

  • Facebakers: Everything you ever wanted to know about Facebook

    Friends have been found, photos uploaded and tagged, gaming has gone social, status updates are now second nature and a movie, The Social Network, has been made. Keeping up with Facebook, its growth and the ways in which people are using it can be quite daunting task. But help is at hand. A nifty site called Facebakers allows you to explore the various metrics of the social networking giant. The site has been around for about a year now, but this week it launched a new look packed full of new features. You can benchmark metrics from the previous...