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Social

  • Social networks, blogs account 22% of all time online, say Nielsen

    Visiting social networks and blogs now account for every four and a half minutes spent online, according to the authoritative Nielsen Company, a leading online analytics and trending company. Publishing on their official blog, nielsenwire, they report that the popularity of social media has now become "undeniable". According to the analytics company three of the world’s most popular brands online are now social-media related: Facebook, YouTube and Wikipedia. Nielsen says that the world now spends more than 110-billion minutes on social networks and blog sites, equating to 22% of all time online. WORLD’S* MOST POPULAR BRANDS ONLINE / April 2010 Brand % of...

  • Social media noise: 6 tips on how to communicate correctly

    As social media evolves out of frenetic innovation and into a mainstream medium, more and more marketers are including it as a fully-fledged channel in their campaigns. But social media has a distinct set of unwritten rules and norms that make it both more difficult, and also potentially more rewarding than traditional mass mediums. Given the scale of the audiences on sites like Facebook and Twitter, and the fact that messages are essentially free, many marketers give into the temptation to post every single offer or promotion, assuming that someone in those vast crowds will bite. But this wallpaper approach...

  • 4 funny Tweeters cheering up #worldcup supporters

    At around R25-billion in value, football is a serious business for FIFA. While all this seriousness can easily weigh on the game's natural "joie de vivre", there are still some mavericks out there poking fun at the expense of the giant, mini-dress hating, wad of cash that is FIFA and its associated media circus. Here are four Twitter accounts worth following this World Cup if you're looking for a good dose of humour: Name: @FIFAGlobalPR Location: We are everywhere Bio: This page exists to get FIFA's message and mission statement out into the twitterverse! Best Tweet: We love vuvuzelas, they distract the public from...

  • Twitter fail: Six lonely hours in June

    If there is one cliché that seems to apply perfectly to Twitter right now, it is this: ‘be careful what you wish for, you just might get it.’ This seems to be the central dilemma facing the upstart company that went from cult favourite to mainstream giant faster than it took you to write 140 characters. The surge of traffic that has accompanied the FIFA World Cup has had them scrambling for weeks now, and frequent downtime has been experienced across the globe. According to Pingdom, Twitter has been down for just under six hours so far during June, which...

  • Lessons from social media disasters

    Social media is fast gaining acceptance as an effective way to build brand exposure and customers, as well as to improve the customer feedback mechanism. At the same time though, social media platforms can quickly turn into a disaster zone if a consumer is unhappy with a product or service and the business in question doesn’t handle the complaint quickly and effectively. This is for two main reasons: firstly, the playing fields are levelled, which means customers and businesses have equal power of voice in a public space. Secondly, social media technology enables an idea to be seen by thousands...

  • CNN, Foursquare team up to connect World Cup fans

    Putting soccer fans at the heart of its 2010 FIFA World Cup coverage, CNN has checked in with location-based social network Foursquare to connect fans all over the world throughout the month-long tournament. This is the first time Foursquare has teamed up with a media company for a multi-country initiative, with this one stretching across all 32 countries represented in the World Cup. Starting Friday, World Cup fans who follow CNN at www.foursquare.com/cnn can check in at more than 100 venues to unlock special CNN badges. In order to unlock these badges, fans must check in at least three times...

  • Social media tips: In-house or outsource?

    Once you’ve decided to start a social media campaign, your next big decision is who is going to run it. You can either run it in-house using your own employees, or you can outsource it to an agency -- whether it’s a digital marketing, public relations (PR), advertising, or specialised social media agency. If you’re a business, getting an agency to run your social media campaign means you gain access to their social media expertise, where in comparison, your knowledge and experience may be limited. You’ll also save time, as a successful social media campaign involves constant listening and...

  • Does Mark Zuckerberg need adult supervision?

    Mark Zuckerberg, CEO of Facebook, is just 26 and has done very well but his young age does often show itself in various ways. He's put his foot in his mouth several times over privacy and has had mixed reviews on his performance in high profile interviews. Here is Chris Pirillo: "Things didn't go well for Mark Zuckerberg when he appeared on the D8 stage two days ago. From all angles, he appeared to...

  • Six real ways to measure social media

    Like any zeitgeist, social media has attracted its share of charlatans and snake oil merchants, all peddling their mastery of this mysterious and complicated new medium. But when it comes time to measure the actual results, they pile on the jargon and then skip town with your fat cheque. The truth is that social media, like the web, is highly measurable and no more inherently complicated than any other medium. If you keep your eye on these six sensible metrics, you will have a good idea of whether your social media efforts are soaring or souring. 1. Reach This most basic...

  • Six attitude deal-breakers for social media success

    If you’re panicking about not being onboard the social media marketing train, the bad news is that it’s unlikely to slow down anytime soon. There are good reasons why social media is so popular as a business tool. When executed correctly, it can affect your business hugely, whether that means improved online brand sentiment, website visits or product sales. The best part is that compared to big above-the-line ad spend, social media can be very affordable and budget-friendly. It is also a level playing field –- in other words, your business doesn’t have to be of a certain size or...

  • Round-up: Facebook privacy reversal receives mixed reaction

    With the official Quit Facebook Day only three days away, Facebook CEO Mark Zuckerberg launched a media blitz to introduce a simplified set of privacy settings that the social networking site hopes will appease their many disgruntled users. The official Facebook blog has laid out a complete overview of the changes. Reaction has been guardedly optimistic, but by no means universally acclaimed. The changes break down into three simple categories. In...

  • Social media: The ultimate tool for democracy

    While the “Everybody Draw Mohammad Day” page has been put back up on Facebook, it still remains blocked to users in India, Saudi Arabia and Pakistan. In South Africa, the Mail & Guardian won a court case that allowed the small Johannesburg-based newspaper to publish its celebrated cartoonist Zapiro and his contribution to this raging debate. In case you missed it, 20 May was designated by a Facebook group as the day when artists, illustrators and cartoonists around the world should defy Islamic law and use their creativity to depict the prophet. Millions of Muslims were outraged and death...

  • Why companies are failing at social media

    Social media in the corporate environment, both from an internal and external perspective is taking on greater importance in the South African market. Some are doing it well and others, well let us just say that they have tried, or are trying in some form or another, with limited success. Social media needs to be positioned across all functional departments and business units within a company to truly achieve long-term success and customer engagement. Whether you are a clothing brand or an airline - once you delve into the world of social media, it is crucial that the synergy within your...

  • How I use Twitter: Q&A with Gareth Cliff

    According to a recent report, 5fm radio DJ Gareth Cliff is one of the most-talked about personalities in the South African Twittersphere. With the “shock-jock” also ranking among the top three Twitter users with the most followers in the country, Memeburn.com put a few questions to the often-controversial Cliff to get his take on Twitter, Helen Keller and getting in trouble. Memeburn: You have been identified as one of the biggest Tweeters in South Africa. What does that mean to you? Gareth Cliff: I think it is great that so many people want to hear my thoughts and jokes, see my...

  • Local radio station launches feel good social network

    When Angela Fletcher discovered that the costs of her son Ethan’s medical treatment were becoming unbearable, she turned to a local radio station's newly-created social network in an attempt to get support. With just a couple of clicks, she was able to create the Ethan Fletcher Family Trust, a group that anyone can join who wants to support and help pay for Ethan’s expensive medical care. The social network, called FeelGood, was created by Pretoria-based radio station Jacaranda FM on Amazee.com, an internet platform that empowers people to initiate and promote their ideas, and to find like-minded...