• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Social

  • Five arguments you can use to convert Twitter sceptics

    We’ve all met the type. They use the Web all the time but they shun Twitter. They’re willing to try new sites and applications, but each time the topic of Twitter comes up, they make a little clicking sound or make a snarky comment.  Something like: “I don’t need to know what kind of sandwich everybody had for lunch today.” The Twitter faithful know better. For all the random junk on Twitter, and the obnoxious downtime, the application’s utility far outweighs its drawbacks. So here’s a guide to showing your friends and colleagues the light. And if they still don’t get...

  • New Tippex “Hunter shoots a bear” campaign goes viral

    Tippex has barreled into the viral media fray with an impeccably executed YouTube campaign, titled “NSFW. A hunter shoots a bear!”, created by Parisian agency Buzzman. The video creates an interactive choice at the end where you decide what the hunter should do to the bear. Your choice then redirects you to their campaign microsite, and you can interact even further. The campaign message is "Help me rewrite this story” and you can type in how you want the hunter to interact with the bear. Timed to coincide with the back to school rush in the USA, these sorts of...

  • The 100 most influential news media Twitter accounts

    Undoubtedly, the nature of news is changing with the advent and immense popularity of social media. Media is painfully aware it needs to be involved with the new social order to keep audiences engaged. Social media channels like Twitter, Facebook and YouTube, provide people with additional channels to not only get news about the world, but to involve their community and immediate sphere of influence. So social media enhances mainstream news by...

  • Zuma, Malema and the curious art of twitter-jacking

    Do you have a bone to pick with those in power? Are you funny and tech-savvy with too much time on your hands? If so, then you’re in the prime demographic to do some Twitterjacking, a passive form of identity theft on Twitter. All you need to do is pick a politician or a person in power, then sign up for a Twitter account in their name and begin to tweet away in a defamatory, but hilarious, way. It’s happening right now to South Africa's President Jacob Zuma. "The president" sent this tweet from @jacobzuma a few days ago. “Back...

  • Five ways to successfully promote an event using social media

    When you are promoting an event or function, social media is one of the most valuable, inexpensive and creative platforms that you have at your disposal. But there is a right way and a wrong to go about it. You need to intrigue and entice your potential audience, without irritating them and turning them off. Here are five tips on using Facebook and Twitter to successfully promote your event: 1. Choose your audience, know your platform Facebook and Twitter may both be social networks but that doesn’t mean they have the same audience. When promoting an event make sure you know who...

  • Twitter client not working? You need to take the OAuth

    It seems some people are not aware that Twitter flicked the switch yesterday and moved over fully to OAuth. “Tweetdeck isn't working!”, “Hootsuite #FAIL!”, “My UberTwitter is down. OMG how will I survive?” are the cries rippling through the Twitterverse. Fear not, fellow twaddicts, because help is at hand. Twitter recently announced the changeover in their blog. What is Oauth? Twitter explains: “In order for Twitter applications to access your account, developers have been able to choose one of two authentication methods: Basic Authentication or OAuth. Both require your permission, but there is an important difference. With Basic Auth, you...

  • 12+1 fake Twitter accounts you should be following

    These days Twitter is littered with fake accounts. Many of these accounts are simply mundane but some are really witty, with thousands of devoted followers. Here's a selection of 12 of our favourites: @Jesus_M_Christ Bio: You know who I am. If not, google me bitches. @FakeSarahPalin Bio: Snowmobilin' right to the Naval Observatory @DarthVader Bio: Evil Orphan Annie™ @BPGlobalPr Bio: This page exists to get BP's message and mission statement out into the twitterers! @DrunkHulk Bio: DRUNK HULK DRINK SO YOU NO HAS TO! WRITE DRUNK HULK! DRUNKHULKISTHEDRUNKEST@GMAIL.COM @DrSamuelJohnson Bio: Lexicographer of Dr Johnson's Dictionary of Modern Life, publish'd by Square Peg on 2nd September....

  • The 10 biggest South African Facebook Pages

    For the past four years the Facebook wave has been breaking over South Africa, bringing a deluge of excitement, controversy and hype with it. During that time the user base has grown from less than 10 000 to well over three-million people. To put it in context, if our population had grown at the same rate as our Facebook users, there would now be 15-billion South Africans on the planet. That’s great for Mark Zuckerberg and his crew of teenage gazillionaires, but what does it mean for South African brands? In theory the platform gives marketers an unparallelled opportunity to...

  • Interview: Herman Heunis, the mind that made MXit

    It’s been seven years since a little known games company in Stellenbosch, South Africa, was looking for a cheap alternative to SMS and invented the country's first mobile instant messenger service. MXit is now a legend with more than 20-million users in 120 countries which send an average of some 250-million messages a day. According to CEO Herman Heunis, what started out as a small team of eight people has mushroomed into well over a hundred staff after global expansion to new territories like Mexico. “We want to conquer the world -- at least the mobile world -- and...

  • Twitter and its impact on journalism

    Nic Dawes is the editor of the Mail & Guardian, one of South Africa's most respected newspapers. Memeburn sat down with him to discuss whether tweets are on-the-record, the effect that Twitter is having on the reporting of news, and whether or not he thinks it's a good thing. MB: Can the news be reported in 140 Characters? ND: Yes. Of course. It has been since the days of the telegraph. But ultimately the short bursts need to be supplemented with context and detail. Twitter posts on a topic, when viewed in aggregate, can provide a surprising amount of detail,...

  • Five ways traditional journalists use Facebook

    Many journalists working for traditional media are reticent about joining the digital revolution, but there is little doubt that social media has helped build a more cohesive and supportive traditional journo community. Here are five ways in which Facebook has bolstered the solidarity of those still working for ‘the old order’: Emotional support In the movies and in real life too, many newsrooms once came custom-fitted with a dingy whiskey-soaked bar across the road where journalists in scruffy old leather jackets would drown their sorrows. In more recent times, with newsrooms cut to the bone and time always in short supply...

  • How to create a marketing campaign using YouTube

    YouTube continues to grow at an astonishing pace, with 24 hours of video uploaded every single minute. As an acquisition and branding channel, placing ads on YouTube has become a simple, yet sophisticated way of reaching potential customers. With a global audience now exceeding 400 million people and a massive diversity of available content, it’s important for marketers to know how to place ads on videos which are relevant to your brand. Google recently released a Beta version of their Video Targeting Tool which makes integration with Google Adwords easier for analysis and reporting – much like how keyword campaigns...

  • Second Life in desperate need of a second life

    The value of Linden Lab, which operates the virtual world Second Life, has plunged by more than 21%, according to SharesPost, which tracks the private secondary market. In late June, Linden Lab brought back founder Philip Rosedale as interim CEO, after CEO Mark Kingdon stepped down. The current value of Linden Lab is estimated by SharesPost to be about $271-million or about $100-million less than a year ago. The plunge in value appears related to...

  • 10 geek heroes worth following on Twitter

    Geeks have truly inherited the internet. Okay, let's face it, they invented the internet -- which means they're worth following on Twitter. While many of the people on this list weren't born into geekdom, others have been geek legend for generations. This isn't a Top 10, it's more like a Random 10, suggesting some cool people to follow that might not be on your twitter radar. Neil Patrick Harris @actuallynph He plays Barney Stinson in How I Met Your Mother, successfully hosted the Oscars, and is currently directing his own production of Rent. A legend in the making. William Shatner @williamshatner This...

  • Find your privacy comfort zone before using location-based services

    Location-based services like Google Latitude, Foursquare, Gowalla and, more recently, Facebook Places (currently rolling out gradually to US users) are tremendously useful and fun to use. But they also highlight some pretty serious privacy issues you should be thinking about if you use these or similar location-based services. You need to think clearly about the kind of location information you want to release onto the web before you get started. Location-based services tend to work best when you use them on your mobile device. They typically get a sense of your location either using cell tower triangulation (not...