Meta has announced the launch of Meta AI in South Africa with built-in Llama 3 on WhatsApp. This is a leapfrog step for…
How to use digital communities to target your buyer personas
One of my favorite things about content marketing is the prevalence and effectiveness of digital communities. They are a fantastic place to reach a…
10 tips to repair your negative online reputation
No matter how excellent your brand is, misconduct and negative comments online can very quickly damage your digital reputation. You might not be able…
The twar that wasn’t: how Zelda and Redi showed that Twitter can be sane
On Saturday, the South African Twittersphere was set into a fresh rage spiral following comments from Nelson Mandela’s former PA and confidant Zelda la…
5 African media predictions for 2015
In 2015 African media will reach even greater corners of the world, market researcher IDC predicts. This comes at a time defined by a…