Calling all marketers, do you think you send the best emails? Make it official by claiming victory at Everlytic’s You Mailed It Email Marketing…
‘Retweet to win’ contests damage a brand
The local social media scene is awash with companies, brands and personalities diving in and trying their hand at this new “engagement” thing. And…
10 social media etiquette tips for businesses
Embracing social media requires fresh thinking from companies wishing to promote their brand successfully. But when using these channels improperly, things can go horribly…
Should you be using ‘official’ or ‘community’ Facebook Pages?
You can call Facebook many things, but “simple” is no longer one of them. In the last three years they have piled on the…
Why companies crave your social networking data
Breanna Hughes, a prolific blogger and product manager at Artez Interactive in Toronto was surprised to receive an offer from Virgin America for free…