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YouTube

  • YouTube: 10 most popular geek videos of 2010

    2010 has seen tech culture hit the mainstream in a big way, culminating in the announcement of Facebook's Mark Zuckerberg as Time magazine's Person of the Year. YouTube was not immune to the geek phenomenon, as new gadgets and home tech experiments experienced a surge of interest. Check out this list of the most popular geek videos of the year, which range from the sublime to the ridiculous. 1. Annoying Orange: Pacmania -- 11.45 million views 2. iPhone4 vs HTC Evo -- 10.8 million views 3. Iggy investigates an iPad -- 6.96 million views 4. "Take Me Out" by Atomic Tom LIVE...

  • The most-watched global YouTube clips of 2010

    More than 13-million hours of video -- approximately 1 500 years -- were uploaded to YouTube in 2010 and more than 700-billion videos were viewed on the site. The top clips of this year worldwide include a quirky television interview "Bed Intruder Song!" by Antoine Dodson, a parody of popstar Ke$ha’s “Tik Tok”, and a school pupil's rendition of Lady Gaga's “Paparazzi”. The full list of the top 10, worldwide, below: 1. Bed Intruder...

  • SA musicians invited to audition for YouTube Symphony Orchestra

    The "YouTube Symphony Orchestra 2011" is looking for South African musicians to audition online for a collaborative orchestra where amateur musicians can share their knowledge and experience of making music with the support of some of the world’s leading classical artists. Musicians selected for the YouTube Symphony Orchestra 2011 will be invited to a week of rehearsals and master classes at an orchestra and summit at Sydney Opera House in March, 2011, culminating in a performance conducted by Grammy Award-winning Michael Tilson Thomas, with the London Symphony Orchestra, Berliner Philharmoniker, and many other leading institutions and figures of...

  • How to hijack an iceberg

    I love Cape Town's mythical iceberg. And so it seems, do a lot of other people. After none of the "official, big-name" brands jumped in and claimed ownership of it, Cape Town's creative community began to stir and the first iceberg-hijacking in history took place. Take a look: In case you missed the story, it revolves around a strange and intriguing iceberg which appeared off Cape Town's Clifton beach on Monday morning and caused much excitement. The authorities revealeded that it was a prop for a beer commercial being shot in Cape Town, but details have remained sketchy. The...

  • YouTube and Guggenheim team up to showcase extraordinary video work

    In 2008 the Guggenheim Museum teamed up with YouTube in an attempt to better connect with the public and "reach the widest possible audience". The result was YouTube Play - a showcase of exceptional talent working in the ever-expanding realm of online video. Anyone could submit creative video for the contest and would stand a chance of having their work displayed in the hallowed halls of New York's Guggenheim museum. The creative video biennial finally came to an end on the 21st of October 2010 after accepting 23 358 video submissions.  Originally it was decided that the submissions would...

  • Lady Gaga mobilises her social network for political change

    Lady Gaga is using YouTube and her huge following on Twitter and Facebook to mobilise a groundswell of support for the repeal of the "Don't Ask, Don't Tell" legislation which is prejudicial to gay and lesbian members of the military. Fresh from her outrageous appearance at the VMA Music Awards where she accepted her award for Music Video of the Year wearing a dress made of meat, Lady Gaga has made another swift u-turn and uploaded a direct, heartfelt message on YouTube that speaks directly to the United States government. Shot in black and white, Lady Gaga is refreshingly...

  • New Tippex “Hunter shoots a bear” campaign goes viral

    Tippex has barreled into the viral media fray with an impeccably executed YouTube campaign, titled “NSFW. A hunter shoots a bear!”, created by Parisian agency Buzzman. The video creates an interactive choice at the end where you decide what the hunter should do to the bear. Your choice then redirects you to their campaign microsite, and you can interact even further. The campaign message is "Help me rewrite this story” and you can type in how you want the hunter to interact with the bear. Timed to coincide with the back to school rush in the USA, these sorts of...

  • How to create a marketing campaign using YouTube

    YouTube continues to grow at an astonishing pace, with 24 hours of video uploaded every single minute. As an acquisition and branding channel, placing ads on YouTube has become a simple, yet sophisticated way of reaching potential customers. With a global audience now exceeding 400 million people and a massive diversity of available content, it’s important for marketers to know how to place ads on videos which are relevant to your brand. Google recently released a Beta version of their Video Targeting Tool which makes integration with Google Adwords easier for analysis and reporting – much like how keyword campaigns...

  • YouTube launches faster, more social and touch-friendly mobile site

    A brand new YouTube Mobile site, built in HTML5 has launched globally, adding support for more devices and promising faster downloads, social connectivity through Facebook, Twitter, and Google Buzz, and incorporating a touch-friendly interface. According to YouTube, the mobile device has become central to the video-sharing site's growth. Its mobile version now receives more than 100-million views a day, and every single minute that passes, one hour of video is uploaded to YouTube from a mobile device. The mobile internet is huge and growing fast. According to a Morgan Stanley report it's projected that within five years more users will connect...

  • Ridley Scott’s Life in a Day movie receives 80 000 submissions

    Editing has begun on over 4 600 hours of footage for Life in a Day, the crowdsourced documentary that is the brainchild of Executive Producer Ridley Scott. Life in a Day is a historic global film experiment that enlisted the global community to capture a moment of their lives on Saturday, July 24 and to upload that footage to www.youtube.com/lifeinaday. Individuals whose footage makes it into the finished film will be credited as co-directors and 20 of these contributors will be flown to the 2011 Sundance Film Festival for the film’s world premiere. Submissions for YouTube’s Life in...

  • Four alternatives to YouTube for video marketing

    When it comes to video marketing, YouTube is usually the first video-sharing site that people think of when considering where to submit their video content. This isn’t surprising as YouTube is the undisputed leader in terms of audience reach, market share, and the volume of video content that is uploaded to it everyday. Ironically though, the site’s phenomenal success means that it is becoming increasingly hard to make your content stand out due to the large volumes of other content on every conceivable subject matter. Unless you hit the viral jackpot, which is tricky and unpredictable, you therefore may not...

  • The Fall of the 1000-year Copy Reich

    Is unintentional self parody an art form? Constantin Films, production company of an otherwise obscure movie entitled the 'Der Untergang' ('Downfall'), which spawned an internet meme, has certainly taken self parody to new heights (or is that depths?). The clip from the film which shows Hitler, exasperated by the inability of his generals to stem the advance of the Allied Forces throwing a spectacular tantrum, has been remixed so that subtitles have Hitler raving about anything from the difficulties of migrating from XP to Windows Vista, to having trouble getting tickets to Billy Elliot the musical. The clip isn't bad...

  • Could this be the dumbest company in the world?

    Constantin Film, the company responsible for making the acclaimed movie Downfall (2004), is stepping up a crusade to have thousands of humorous parody excerpts of the film removed from You Tube, say reports. The spoof clips have been one of the more successful internet memes, watched by millions of users over and over again. The clips centre around an excerpt from the film, known in Germany as Der Untergang, which sees an enranged Adolf Hitler during his last days, having a rant at his generals in his besieged Berlin bunker. In what must be one of the more massive failures of...