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Ads & Marketing

  • Online ‘permanence’

    Imagine a world where you could actively sell advertising on archived content. Well, it’s here Content on a website should never die. Never, ever. To delete content on a website is a waste. Online articles and their links should be permanent. In the world of the dead tree, articles have limited lifespans. You read your paper, then it’s used to wrap fish and chips, is thrown in the rubbish bin, or lives a lonely...

  • It’s about branding, stupid

    Online advertising is not only about clicks, leads and acquisitions… branding is important too.... There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should...

  • The Google plan: sell advertising everywhere

    Those clever guys at Google... they're planning to "organise the world's information", but also they should add that after organising that information, they're going to "sell advertising on all of it". And they don't just mean public information and your emails, but eventually everything -- including your personal documents and your desktop. Before you freak out, I want to ask -- is this really such a bad thing? I don't mind Google advertising... it's...

  • Online is no ‘threat’

    It’s time to leave the dark ages. The traditional advertising and media industry needs to see the potential of online or get left behind. This sentiment comes from a survey conducted independently by respected technology analyst Arthur Goldstuck for the Online Publishers Association.   It finds that there is a general lack of awareness within the traditional advertising industry of the efficiency, measurability and reach that online advertising has to offer – and that...

  • The future of online advertising

    Here’s a prediction: Expect online advertising to increasingly resemble television commercials. Soon there won’t be too much difference between an advert you see on your TV and an advert you see on a website you are visiting. They may even be one and the same thing. As technology and bandwidth on the web advances, so advertisers and their agencies are increasingly deploying rich media to funk up their online campaigns. Rich media means...

  • SA's online media space

    At KUGM Online Marketing conference in Rosebank Russell Hanly, Chief Executive of the new 24.com, gave us a brief overview of the new 24.com structure ... and then talked about the South African online media landscape. He emphasised that marketers should focus on domestic/South African readership rather than the total overseas readership, as this is obviously where their target market is. Russell also lamented the fact that the online advertising pie in South Africa...

  • Net advertising 'to overtake national newspapers'

    Saw this in the Guardian Unlimited. I quote: "The internet will overtake national newspapers in the battle for advertising spending in the UK by the end of the year, it was predicted yesterday. GroupM, which accounts for about 30% of global media buying, says in a report to be published next month that the internet will account for 13.3% of the £12.2bn UK advertising market this year, overtaking national newspapers with a...

  • Where are users looking on my webpage?

    Have a look at this Google "heat map" that I took from www.google.com/adsense/tips. It shows, according to Google, the locations on your website that users tend to focus on. Google uses this as a guide to show you where you should position Adsense on your site -- or any other kind of advert for that matter... or if you don't like adverts just put important content there. It...

  • ’The future of advertising is the internet’

    The future of advertising is the internet. And that’s not from my mouth. It’s from Bill Gates’. At an Interactive Advertising Bureau (IAB) conference in the UK in October this year, Gates said this when he was asked whether he thought the online advertising industry would continue to see its strong growth of the last few years. Gates said he that he actually saw the debate between online and offline advertising as obsolete,...

  • The future of online advertising

    net savvy The future of online advertising Here’s a prediction: Expect online advertising to increasingly resemble television commercials. Soon there won’t be too much difference between an advert you see on your TV and an advert you see on a website you are visiting. They may even be one and the same thing. As technology and bandwidth on the web advances, so advertisers and their agencies are increasingly deploying rich media to funk up...

  • Online advertising: Behind the Growth

    If it’s not the traffic or the advertising model, why is online experience a massive growth in revenues? Matthew Buckland finds some answers in a Standard Bank. case study. A greater number of companies are starting to allocate bigger portions of their advertising spend to this thing called the internet. The figures backing this fact up are relatively well known by now: according to the Online Publishers Association, the sector recorded...

  • The online advertising edge

    A great philosopher once said: I think, therefore I click. I think his name was Desmond or something, but click he did. After the click followed the advertiser’s website, which listed the product and allowed Des to buy himself a fine looking chariot and that gladiator suit he had always wanted. You see, this is what online advertising is all about. It goes beyond the branding, allowing people to transact with the advertiser...

  • Online advertising: Cautious Optimism

    I’ve always wondered where the gazillions in online advertising revenue went. If the pundits and their skyward-pointing graphs were to be believed, I doubt very much I’d still be working, but filing this column from Mauritius. Of course then it was de rigueur to foam at the mouth over the projected revenue of the reckless dot.boom era. It was all part of the hype: that internet-is-going-to take-over-the-world-and-kill-newspapers mumbo jumbo we all know so...

  • Google ads fuel dot.com recovery

    In case you were one of the billions who thought Google was just a search engine, think again. It’s so much more. It is one of the most sophisticated, targeted network advertising agencies on the net or anywhere. Those seemingly innocuous text ads that have been popping up on search engines, news and content sites all over the world are part of a new-generation, mega-successful network advertising model, called keyword search advertising....