• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

YouTube

  • Gangnam Style is cruising toward 2 billion views on YouTube

    We'll wager that it's been a little while since you thought about Psy's mega-viral hit "Gangnam Style" and with the amount of airplay the song got, you're probably quite relieved about that. Thing is, the internet definitely hasn't forgotten. The video, which hit a billion views in December 2012 is on track to hit two-billion views as it continues to stretch out its YouTube record. Certainly, views have slowed down since it hit the billion mark, but it seems as if the video really does have sticking power and interest is bound to pick up again as it nears...

  • Got an international audience? Consider localising your YouTube videos

    YouTube has become one of the first places consumers go to for ‘How to’ advice on the Internet, attracting more than 1 billion unique visitors per month. Recognising the power of online tutorials, Google last year launched Google HelpOuts, which offers paid-for expert advice via live video, and is growing at a slow but steady pace. Especially in the technology space, consumers flock to YouTube to learn the ins-and-outs of new applications - whether it be to try and build a website on WordPress or learn how to develop web applications with Ruby on Rails. This kind of multimedia...

  • Nelson Mandela Foundation wants your help to honour Madiba’s legacy on YouTube

    This is interesting. The Nelson Mandela Foundation is hosting a competition called YouTube Film Hack, which allows video content creators in South Africa, in collaboration with Google South Africa, to produce inspiring marketing content for YouTube, using global icon Nelson Mandela’s legacy as the creative springboard. The YouTube Film Hack competition participants received a standard brief and a limited amount of time to create a YouTube campaign that will inspire South Africans across the country to follow in Mandela's footsteps. The competition submissions had to include a short YouTube film as well as an advertisement to drive traffic to...

  • Lessons in the Streisand effect: SABC bans EFF ad as DA’s ‘Ayisafani’ gets half a million YouTube views

    The SABC has refused to air a TV advert from the Economic Freedom Fighter's (EFF) one of South Africa's youngest political parties. The ban, confirmed today by party leader and former ANC Youth League leader Julius Malema, comes just days after the Democratic Alliance's (DA) "Ayisafani" ad received the same blanket treatment. Both bans come just weeks before South Africa's national elections, scheduled for 7 May. The advert touches a few contentious political nerves, featuring photographs of the bloody Marikana massacre, where 34 miners were killed by police, and the recent Bekkersdal unrest in Gauteng. But perhaps the most provocative issue of...

  • The problem with Facebook is that it’s hiding things from you

    Most publishers and page owners will tell you that they have seen a decline in the number likes, and reach their posts on Facebook have had in recent months. It's not just you, Facebook is systematically doing it to make more money. This video from science video blogger, Derek Muller from Veritasium, talks about the differences between Facebook's advertising model to YouTube and what it means for users. According to Muller, the way Facebook distributes news and information leaves the user having to pay for friends and family to see what they are up to, which is...

  • New House of Cards trailer asserts Netflix’s penchant for drama

    There is but one rule: Hunt or be hunted. Netflix's Emmy winning original series House of Cards is set to return to an internet stream near you soon. Less than 24 hours ago the online video streaming service released its first full trailer for the second season of its political drama. Come 14 February, every episode of the show will be available to subscribers to binge on and it looks good. The show's protagonist and main antagonist (yes that's how cool this show is, the hero is also the villain) Frank Underwood has finally realised the goal of season one...

  • Chuck Norris shows Jean-Claude Van Damme how an epic split is done

    Chuck Norris is, well, Chuck freaking Norris, so he couldn’t have people going around thinking that he was not the toughest bad guy around after the muscles from Brussels Jean Claude Van Damme impressed the world with his epic split in the viral Volvo ad. The legend that the boogie man checks for under his bed before going to sleep, made a Christmas video with Hungarian animation firm Delov Digital. It's a remake of Van Damme's feat but at a stratospheric level, and involves doing the splits between two jets -- and if that wasn’t enough, he does so with...

  • #Rewind2013: Watch YouTube’s awesome mashup of the year’s best videos

    In case you haven't noticed, Google.com has a line underneath it today saying “The YouTube moments you'll remember from 2013, all in one video.” Yes, it's time for the annual YouTube Year in Review mashup. There are a bucket ton of references in the video that rounds up the biggest hits this year, so you won’t be alone if you don’t catch them all. It opens up with the awesome kid president who gave us that pep talk from SoulPancake. He goes on to pick up a massive rewind button that is the connecting element throughout the video. Keep looking...

  • Turkish Airlines is breaking YouTube with its Kobe vs. Messi selfie off

    There is selfie madness happening and it seems everyone will soon jump on the band wagon. Turkish Airlines is hoping to be a trendsetter with its "selfie shootout" campaign featuring basketball legend Kobe Bryant and football superstar Lionel Messi. Hitting 12.9-million views in two days, the campaign sees the sport stars in an "epic face-off for selfie supremacy. Armed with cameras and Turkish Airlines". The point of the campaign is obviously not the selfies, pity, but to showcase the various locations that the carrier flies to. According to the airline, it apparently flies to "more countries than any other"...

  • 10 reasons YouTube’s new Google+ comments really are a good thing

    If any of you netizens have not heard of this apparently catastrophic news, YouTube comments are now handled by Google+. Yes I know, the horror, now catch your breath… settle down… it’s fine… really. Here is the official post from the almighty Google (who own YouTube by the way -- for some weird reason some people don’t know this). The main jist of the update is: Comments you care about move to the top: You’ll see posts at the top of the list from the video’s creator, popular personalities, engaged discussions about the video, and people in your Google+ Circles. You...

  • Viral stars and celebs: these are the winners of YouTube’s first Music Awards

    What do you get when you combine Lady Gaga with fan votes, YouTube stars and a quirky live show? Last night's inaugural YouTube Music Awards. If you weren't one of the 872 000 who tuned in to the live stream, don't worry -- all the highlights are nicely packaged in playlists on YouTube's official channel. The award show, which was held in New York and featured cross-overs to Seoul, Moscow, London and Rio, was by all accounts an interesting night -- Billboard called it a "gleefully messy show", which seems like an apt description of an event which was...

  • Viral stars and Lady Gaga: YouTube is throwing its own music awards show

    Watch out, VMAs, YouTube is coming for you. Yep, the video sharing site has announced that it will be hosting its own music awards to celebrate the viral hits and musicians that have been racking up the view counts and likes over the past year. In an official blog post, the team explains that the first-ever YouTube Music Awards will feature a mix of popular musicians and web celebs, with artists like Lady Gaga, Arcade Fire and Eminem set to perform alongside YouTube stars like Lindsey Stirling and CDZA. It has also roped in Grammy Award-winning music video director Spike...

  • YouTube comments: now powered by Google Plus

    In an effort to curb the spam comments on YouTube and perhaps another attempt by Google to get more people active on its social play, the platform has announced a new commenting system that will be powered by Google Plus. The system will be launching on channel discussion tabs as early as this week before rolling out to all videos over the next few weeks and months. The best part about it, according to YouTube, is it will automatically rank comments and feature threaded and private conversations. So you get the most relevant stuff rather then random people clogging...

  • YouTube to bring offline viewing to mobile apps

    This is great news for anyone who's a YouTube fiend but doesn't have internet access at home. The video-sharing network has announced that it'll be adding the ability to watch videos offline to its mobile apps. Given that Google's actively gone after Microsoft for giving people the ability to download videos with its YouTube app, it should hardly be surprising that you'll only be able to watch videos using the features for a "short time". In a blog post aimed at video creators, YouTube says that this means "your fans’ ability to enjoy your videos no longer has to...

  • Need to recruit top talent? Try using YouTube

    Recruiting with video is becoming an incredibly powerful way to reach top talent as candidates spend progressively less time reading and ever more time watching online videos, film and TV to get their information. YouTube, the world’s largest video sharing site, is now the top third website in the world and the second biggest search engine after Google. It reaches 1 billion people a month, mostly between the ages of 18 and 34, who spend an average of 15 minutes on the site per day. In South Africa, YouTube is the fourth most popular site after Google, Google...