Peter Farago vice president of marketing for analytics firm Flurry, called it “Life Stage marketing”, a term he used to describe the competitive advantage of hooking users to a platform at an early age. He suggested that parents who won’t allow their children to have phones at an early age, would still consider an iPod Touch, if they’ve bought their children and iPod or handheld game console in the past.
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No other smartphone maker has a competing device on the market that could offer a stripped down, lower cost introduction do their mobile platform. Well, Microsoft had the Zune, but the OS was very unlike Windows Mobile and Bloomberg recently reported that the Zune would be discontinued. Perhaps now that Windows Phone 7 is gaining market share, the Zune will make a comeback with an OS that more closely resembles it.
Soon however, there will be new contenders in the battle for the Personal Music Player market.
Announced at the end of 2010, and confirmed for launch worldwide in 2011, Samsung will be pushing out three new PMPs, called the Galaxy Player 50, Galaxy S WiFi 4.0, and Galaxy S WiFi 5.0.
With personal WiFi hotspots now becoming standard features on most new smartphones, PMP’s with only WiFi capability are becoming increasingly enticing, especially if you’d like to explore a competing platform. Sammy’s new line of PMPs will serve to be a cheaper alternative to its wildly successful Galaxy S line of smartphones, and inevitably, a “gateway drug” to the Android platform. It would be interesting to see if users that have their first brush with Android thanks to the Galaxy PMPs, will will convert to Samsung’s line of phones, or to a competitor’s.
Although no official pricing information is available for all three models, the Galaxy Player 50 is retailing in France for around €200 so it looks like it will be competing well in terms of price. Let’s take a look at Samsung’s official specs and how they compare against the current – 4th generation – iPod Touch.
Galaxy Player 50: 3.2-inch WQVGA (432×240-pixel) resolution TFT LCD
Galaxy S WiFi 4.0: 4-inch WVGA (800×480-pixel) “Super Clear” LCD
Galaxy S WiFi 5.0: 5-inch WVGA (800×480-pixel) TFT LCD screen
Ipod Touch: 3.5-inch, 960×640-pixel resolution LED-backlit LCD
Galaxy Player 50: 8GB, 16GB + MicroSD (Up to 32GB)
Galaxy S WiFi 4.0: 8GB, 16GB, 32GB + MicroSD (Up to 32GB)
Galaxy S WiFi 5.0: GB, 16GB, 32GB + MicroSD (Up to 32GB)
Ipod Touch: 8GB, 32GB or 64GB
Galaxy Player 50: Rear: 2.0 megapixel
Galaxy S WiFi 4.0: Front: VGA, Rear: 3.2 megapixel with auto-focus
Galaxy S WiFi 5.0: Front: VGA, Rear: 3.2 megapixel with auto-focus and Flash
Ipod Touch: Front: VGA, Rear: ± 1 megapixel (960×720)
Galaxy Player 50: Flash Lite 3.1
Galaxy S WiFi 4.0: Flash 10.1
Galaxy S WiFi 5.0: Flash 10.1
Ipod Touch: None
All Galaxy Player models will launch With Froyo, upgradeable to Gingerbread.
Ipod Touch: iOS 4.3.1
All Galaxy Player models support MP3, AAC, WMA, Ogg, FLAC and WAV.
Ipod Touch: AAC, MP3, Apple Lossless, AIFF and WAV
All Galaxy Player models support H.264, MPEG 4, DivX, XviD, WMV
Ipod Touch: H.264, MPEG 4
All Galaxy Player models support GPS, Accelerometer, and a digital compass
Ipod Touch: Accelerometer, 3-axis gyro
All Galaxy Player models have Android Market support
Ipod Touch: iTunes
All Galaxy Player models have Bluetooth 3.0, and WiFi 802.11 (b/g/n) support.
Ipod Touch: Bluetooth 2.1 and WiFi 802.11 (b/g/n) support.