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The idea that all Toyota Prius drivers are smug, suburban armahair eco-warriors is a well-established one. Successful as the Prius was at launching the idea of hybrids into the mainstream consciousness, that image didn’t exactly aid their appeal among petrolheads.
That’s why so many other car manufacturers have tried to position their hybrid offerings as not being like the Prius.
The latest to do so is Audi in an ad which doesn’t just take the mickey out of the Prius and its drivers, but actively taunts them.
Check it out: