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      Digital industry jobs for the anti 9 to 5!
  • Email marketing in the time of social media

    Email marketing is one of the most powerful weapons in the online marketer's arsenal, provided it is used in a personalised and engaging manner that takes into account the ways that social networking has changed online interaction and communication over the past five years. Ironically, the rise of social networking sites and social media have caused email volumes to soar rather than decline. What's more, industry research shows that many internet users check their email before they do anything else when they wake up in the morning. In a recent study release by the US Direct Marketing Association, it...

  • Philippines gov’t begins broadcasting live online

    The Philippine senate has begun streaming sessions live on the internet, in keeping with President Benigno Aquino's pledge of government transparency, officials said. The online broadcasts, which began this week, are also part of the five month-old government's aggressive use of the internet and social networking media to engage the public and help it fight corruption. Senator Francis Pangilinan, who convinced the upper house of parliament to stream its proceedings online, said the webcasts would allow the public to monitor public hearings on the proposed 2011 budget. "Opening public proceedings to new media of late has become a vital source of interaction...

  • Hackers take Microsoft’s Kinect into unexplored territory

    Giant, monolithic corporations have never been ones for the “sharing is caring” motto. Sometimes they have valid reasons for being against the open source society we are headed towards, but most times they don’t. In fact, it normally comes together around a single issue: the bottom line. For years the powerhouses of the IT industry have been battling against the so-called "abuse" of their endeavours, but have we reached a turning point? Microsoft recently released their Kinect for the Xbox. The Kinect brings an entire new experience to gaming, allowing the users to free themselves of controls – totally. Using...

  • Google turns fashionista with Boutiques.com

    Online clothes shopping has evolved from traditional mail-order catalogues plonked onto a website into a multi-billion dollar industry that gives anyone the chance to own the world’s top designers and brands – if they can afford it of course. Now Google has entered the fray with Boutiques.com, a concept that’s unlike any other, yet quintessentially Google. Back in 2001, Net-A-Porter.com broke the online shopping mould with its exclusive magazine-style site and unprecedented access to luxury clothing. Women simply ‘page’ through the Net-A-Porter online magazines, filled with the latest high-end designer gear, and click on any item to buy it. Want...

  • Interview: ZANews on the future, social media and life after SABC

    ZANews is one of the most innovative and ground-breaking media properties to have come out of South Africa for many years. The satirical, political puppet show is the brainchild of producer Thierry Cassuto and cartoonist Zapiro. After the show was denied a national TV platform by the SABC, the producers were forced to innovate and adapt to life on the web. ZANews latest satirical offerings features President Jacob Zuma as “Old Spin Guy”, spoofing the "Old Spice Guy" viral sensation, and answering questions sent in by viewers and fans. Memeburn caught up with Thierry Cassuto, the show’s "geek-in-chief" and advertising...

  • ‘Project’: Richard Branson’s new iPad magazine

    British tycoon Richard Branson on Tuesday will unveil a digital magazine tailored for viewing on Apple's popular iPad tablet computers, according to press conference invitations. Word of Branson's plans to publish "Project" for delivery on iPads came shortly after Australian-born media mogul Rupert Murdoch hinted that his News Corp. empire will soon publish a digital newspaper for the hot Apple gadgets. News Corp. has been tight-lipped about the project but the 79-year-old Murdoch acknowledged in an interview last week that "The Daily" is in the works. Branson said in invitations to the press that "Project" themes will include entertainment, travel, business, design,...

  • Five ways Twitter makes you a better journalist

    Many journalists still balk at the idea of Twitter. They’re put off by the noise, the loud celebrities and the gushing streams of irrelevance. Of course there are pros and cons to the micro-blogging platform, but whatever way you want to look at it, it's undeniable that Twitter is a valuable resource for both print and online journalists. These are five reasons why. 1. The ultimate networking platform If you’re starting out in journalism or are a freelancer, Twitter allows you to get your name out there and make connections. As a journalist, one of your most valuable resources is your network...

  • ComScore: Microsoft’s Bing growing faster than Google

    The latest US search engine rankings from comScore show that only Google and Microsoft grew their market share in October while Yahoo!, Ask and AOL all lost share. Top Search Engines Microsoft's Bing outpaced Google in October, adding 0.3 percentage points to 11.5% market share. Google increased its lead by 0.2 percentage points to 66.3%. Second placed Yahoo! slipped by 0.2% percentage points to 16.5%. Ask was in 4th place with 3.6% share, losing 0.1 percentage points. AOL was in fifth place losing 0.2 percentage points to 2.1%. Microsoft increased its number of searches in October by 7% compared with a 4% increase by Google. More...

  • African innovation truly coming of age

    A couple of years ago you didn’t hear the words "Africa" and "innovation" paired up quite as much as you do today. But just look at my schedule for the coming week, and you'll see how much things have changed. On Saturday I speak at TEDxAntananarivo in Madagascar, and my theme will be on the equal spread of innovation globally. On Monday I get back to Nairobi, only to shoot off to Naivasha for 3 days of the Open Innovation Africa Summit. The last year I’ve spent building out the Nairobi iHub (Innovation Hub). The Maker Faire Africa events in Ghana and...

  • Auschwitz launches online Holocaust study programme

    Museum authorities at the site of the Nazi German death camp of Auschwitz-Birkenau on Wednesday said they were launching an online study programme to teach people about the Holocaust. Museum spokesman Pawel Sawicki said that the pilot project would begin Thursday, and would be divided into two parts. One will examine the broad history of the Holocaust, Nazi Germany's programme of genocide during World War II which claimed the lives of six million Jews. The other will centre on the history of Auschwitz-Birkenau, set up in southern Poland during Germany's wartime occupation. One million Jews perished there, mostly in the camp's notorious gas...

  • 12 social media personality types to look out for

    Billions of people use social media everyday, all over the world. Once you start using networks like Twitter, Facebook and YouTube often enough, you start to notice that people share similar (and often rather annoying) online media habits, and can be categorised into common personality types. Which ones do you identify with? 1. The Newbie These are people who are new to the network, and are largely confused about how everything works and what the right etiquette is. We’ve all been there, so be patient and give guidance, but if they haven’t got it after 6 months then ignore them because...

  • District 9 director’s strange new viral video

    After the runaway success of "District 9", sc-fi lovers have been waiting with bated breath to find out what director Neill Blomkamp will do next. Time Magazine even named Blomkamp as one of the 100 Most Influential People of 2009. Meanwhile Blomkamp has received the go-ahead for his new sci-fi film titled "Elysium" due out in 2011, which Blomkamp has clearly stated is not a District 9 sequel. However, in the latest iPad-app version of WiReD Magazine, you will find a cryptic video simply called "Video By: Neill Blomkamp". The video is filmed in a similar documentary style to District...

  • The future of television

    Amid all the recent news on new smart TV products from Sony and Logitech, the message from analysts and researchers who study humans for a living seems to be: Don't make TVs into PCs. Logitech last month became the first company to unveil a set-top device running Google's new Android-based TV platform, followed by Sony with a host of slick new HDTVs and a Blu-ray disc player. All of these devices are powered by a chip originally designed for computers, but customised for consumer electronics to enable 1080p video, Dolby 7.1 surround sound, DTS and more. And while there have...

  • Developing a great idea into a business

    Being able to make something doesn’t mean you’re an entrepreneur, being able to make a business out of it does. I’ve met many great developers across Africa, some who would be considered "top of the class" in any country in the world. Unfortunately, some confuse starting a company for running a business. It’s easy to get a legal entity, a company name and even a prototype out into the market. It’s hard to earn money off of that idea, even enough to make it self-sustaining, much less profitable. I can think of a couple reasons why this might be. Sometimes I...

  • Beatles sell two million songs on iTunes in first week

    The Beatles sold more than 450,000 albums and over two million individual songs in the week since their music appeared on Apple's iTunes, Billboard said Tuesday. Billboard said the best-selling album in the United States was "Abbey Road" and the best-selling song was "Here Comes the Sun." "Here Comes the Sun" was number 54 on the iTunes list of the top 100 best-selling singles on Tuesday followed by "Let It Be" at number 60, "In My Life" at number 74, "Come Together" at number 90 and "Blackbird" at number 97. "Abbey Road" was number 17 on the list of the top 50...