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  • Six important steps before you launch a social media campaign

    Although the way your social media campaign is run is critical to its success, equally important is the preparation you do for it before it even launches. By first setting out parameters for your campaign such as its strategy, goals and success metrics, as well as being sure of your brand's marketing positioning and target market, you’ll increase the value social media can add to your business. Whether you’re using Twitter, Facebook, YouTube, Foursquare - or all of them - below are six preparation steps to take before you launch your campaign: 1. Define your goals For example, is the goal of...

  • AMMO: A fresh approach to mobile banking

    As I write this story, I’m tucking into my free lunch. Yep, that’s right, I said free lunch. Remember when you were told that “there’s no such thing as...”? Well, that’s because I’m eating it. Vida e caffè just gave me a croissant and a cappucino without a penny leaving my pocket and all because I signed up to AMMO Mobile, a trendy new mobile banking application developed locally that has come swaggering onto the mobile banking playing field with the confidence of a seasoned veteran. AMMO Mobile’s funny, hip and user-friendly website keeps you entertained while you register to...

  • Transforming data into information: 4 important steps

    Data is meaningless. Bunches of numbers and ratios mean nothing without a context. Data on its own can’t help us do anything better. Information however, is beautiful. Information can make us laugh or cry. Information is data set on fire, data with a purpose. Take Depressed Data, follow these four easy steps and voila: Inspirational Information! 1. Know your business goals An often neglected first step you have got to be very aware of, and intimate with. If your website makes a large proportion of its revenue from Pay Per Impression ads, then  the number of visitors and page views will be important...

  • Huge growth reported in emerging market mobile advertising

    Growth in the world-wide mobile advertising market is up dramatically, and is particularly strong in emerging markets, says global mobile media company BuzzCity. South African mobile advertising shot up by an impressive 65% in the 2nd quarter of 2010 -- the fourth highest, behind Kenya who recorded a massive 243% growth. Vietnam grew at 273%, and Ghana showed a staggering 654% growth rate, although this is "off an admittedly very low base". BuzzCity reports that worldwide there has been an increased focus on mobile advertising, with 44 countries delivering monthly traffic exceeding 10 million impressions per month, 12 more countries than...

  • YouTube music videos that have crossed the 100 million views mark

    YouTube has become so popular that video views can run into the hundreds of millions. We compiled a list of the Top 10 most popular YouTube videos, each with more than 100 million views, according to Visible Measures. Soulja Boy: Crank DatMusic Video | Universal 722,438,268 views Twilight Saga: New MoonFilm | Summit Entertainment 639,966,996 views Beyonce: Single LadiesMusic Video | Sony Music Entertainment / Columbia 522,039,429 views Michael Jackson: ThrillerMusic Video | Epic Records 443,535,722 views The Gummy Bear Song Music Video | Gummibear International 394,327,606 views Lady Gaga: Poker FaceMusic Video | Universal 374,606,128 views Lady Gaga: Bad RomanceMusic Video | Universal 360,020,327 views Timbaland: Apologize (feat. One Republic)Music Video | Mosley Music Group / Blackground / Interscope 355,404,824...

  • Twitter breaks news, but will it break journalism?

    Twitter's value to breaking news quickly and efficiently is beyond doubt, but the accuracy of the news being reported is far from perfect. This weekend, Twitter was abuzz with the news that South Africa’s former national police commissioner, Jackie Selebi, was found guilty of both charges he was facing. But the initial buzz on Twitter was wrong, or at least not 100% accurate. At first it was reported on Twitter that he was found guilty on charges of corruption and obstruction of justice. What happened initially was that journalists reporting from the courthouse got the first tweet wrong, which meant all the retweets got...

  • Four alternatives to YouTube for video marketing

    When it comes to video marketing, YouTube is usually the first video-sharing site that people think of when considering where to submit their video content. This isn’t surprising as YouTube is the undisputed leader in terms of audience reach, market share, and the volume of video content that is uploaded to it everyday. Ironically though, the site’s phenomenal success means that it is becoming increasingly hard to make your content stand out due to the large volumes of other content on every conceivable subject matter. Unless you hit the viral jackpot, which is tricky and unpredictable, you therefore may not...

  • Zoopy launches iPhone app

    The guys from Zoopy, a major African video sharing site, have released their official iPhone app, which allows users to view and share videos on the go. After downloading the app, my first impressions were that the app was pretty impressive. Its interface was well designed, generally slick and fast. The app has a featured section which highlights some of the best videos on Zoopy's site, the ability to search and a Zoopy TV section. A key feature of the app enables users to upload their own videos they have captured -- a treat with the new iPhone 4's HD video recording....

  • The future of mobile app development lies in simplicity

    With the move of computing power away from the desktop to cellphones and other mobile devices, computing is becoming increasingly intimate and integrated into daily life. In his latest book, "Mobile Mania", Simon Silvester (EVP Head of Planning at Young and Rubicam and Executive Planning Director, Wunderman Europe Middle East and Africa), argues that computings’ new intimacy, driving as it does aspects of our social, shopping, travel and personal communication, offers amazing opportunities for mobile app developers and entrepreneurs. Memeburn.com caught up with Simon Silvester to find out where he believes the future of mobile app development rests. Memeburn: You...

  • 5 popular open source eCommerce platforms

    There are so many off-the-shelf web solutions out there, many website owners are asking: Why should I bother building it myself? When thinking about their eCommerce platform, a site owner faces three key choices: the Software as a Service hosted solution, download and install an open source or purchased solution, or just build it yourself. There are also many hosted eCommerce solutions available such as Shopify, BigCartel or Vendr which may offer a quicker and easier setup, but perhaps don't offer the same ownership of content as downloadable, open-source software. The software reviewed below is by no means a complete list...

  • Move over mobile, what about web apps?

    Apps developers are rushing to mobile en masse yet there is another large market, says Joseph Puopolo, director of marketing at OPENapps, and it's web site applications. "Web site owners need apps for all sorts of functions, such as ticketing, etc. We are offering a marketplace for such apps and a platform that allows those apps to be used on all types of web sites without requiring special plugins." OPENapps moves beyond the "widget" concept in that it uses a site's CSS styling to automatically integrate into the site, and it pulls the application layer from the app host. This means...

  • Newspass: Why Google’s paywall plans may just work

    Google has been quietly testing a new paywall system for publishers it is calling “Newspass”. According to Italian newspaper La Repubblica, Google has been piloting the service with publishers in Italy. The search giant will apparently launch "an integrated payment system" allowing users to buy news content with just "one click". Newspass would allow publishers to use a single infrastructure for Web, mobile and tablet computers to monetise their content. Importantly, La Repubblica reports that consumers will have a single log-in across a multitude of news sites that would be flexible enough to accommodate various kinds of payments, including long-term subscriptions...

  • Is Google launching a new rival to Facebook?

    Rumours are flying on the internet that Google is about to go head-to-head with Facebook with a new social network called “Google Me”. If so, then it's a confrontation that has been a long time coming between the two heavyweights of the modern internet. Their rivalry dates back to one of the first big public blows to Google. Back in 2007, the search engine giant was working on a large investment deal to partner with Facebook. But the deal, instead of going to Google, ended up going to Microsoft, who bought 1.6 percent of Facebook with a $240-million investment. Since...

  • CAR, Getaway magazines to be available on iPad

    South African online publisher RamsayMedia has announced it is to make digital editions of its titles available on iPad "within weeks". The media house says it has signed an agreement with Zinio, a global leader in digital publishing technology, to publish CAR and Getaway using Zinio’s iPad App platform. The publisher says this move is the "latest development in RamsayMedia’s drive to deliver content to consumers using multiple touchpoints". Memeburn understands that the country's biggest online publisher News24 is also rumoured to have created a custom iPad application which will be imminently available. The soon-to-be available application is...

  • Saul Klein: Price of SA broadband an ‘absolute disgrace’

    One of South Africa’s most successful exports, web entrepreneur and venture capitalist Saul Klein, has labelled the cost of broadband in his home country “an absolute disgrace” and urged the members of The Silicon Cape to function as a pressure group in lobbying for cheaper broadband. Klein, who was born in Johannesburg and is married to a South African, currently manages a $2.5-billion venture capital fund, and is a “massive believer” in early stage venture capital. His CV reads like a greatest hits of the Internet over the last 10 years, from early work at Blogger, last.fm and Betfair then...