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  • 5 tips on building a landing page you can be proud of

    So you’ve optimised your keywords to ensure your ad appears when people are looking for your product; you’ve ensured your ads are relevant both to the user’s query as well as to your business. Your click-through rates are increasing by the day. But so is your bounce rate and your conversions on site are simply not what they should be. Where’s the problem? Often, it’s the landing page. People can spend millions on developing sites that do not fulfill the reason they decided to have an online entity in the first place. These may include: Text-heavy sites that drown the...

  • Twitter.com exploited, then fixed! As you were…

    What passes for normality has returned to the Twittersphere, and a "malicious flaw" that appeared on the micro-blogging platform appears to have been fixed. For about thirty minutes, blacked-out tweets showed up in the user stream of Twitter.com. Hovering over the affected area "would redirect anyone who moved their mouse over it - but didn't click it - to a Japanese hard-core pornography site." The Guardian newspaper quotes a security expert at Sophos who explains that "the Twitter website is being widely exploited by users who have stumbled across a flaw which allows messages to pop-up and third-party websites to...

  • Afrikaans music extravaganza, Skouspel, upset by tweeting rappers

    Two Afrikaans rappers, Jack Parow and Snotkop have upset the organisers of Skouspel, Afrikaans music's biggest festival, with their Twitter updates. Traditionally, the lineup at Skouspel is a well-guarded secret but just after one o'clock today, Afrikaans music icon Snotkop revealed, via Twitter, who he was busy rehearsing with. Snotkop deleted his tweet minutes after it had been sent when he realised the trouble he could get into for doing this, but it had already been re-tweeted by some of his nearly 1 000 followers. It might sound like nothing, but in the very lucrative Afrikaans music scene, this is...

  • Pigspotter is dead. Long live pigspotting!

    The vicious dragnet of the South African police force is closing in on @pigspotter, trapping him in a vice-like grip from which there is no way out. No, not really. But the Metro Cops are randomly checking various drivers' phones around Jo'burg in the hope that they will find someone who looks like he could go by the name of Cliff. In case you've been far, far away, Pigspotter is a Johannesburg-based Tweeter who has attracted the anger of the Metro Police by informing his 14 000 followers about the location of on-duty traffic cops, while insulting them at the...

  • Crowdsourcing: Cash in on the collective

    I’m not a geek. I’m a geek-stalker. I like what digital is doing to the world. I don’t really understand it. But I like it. I like that I can rave about a book on Twitter and get a bashful thank you from the author and four recommendations for other books. I like that I can cruise MySpace and cackle over how boring old whatserface from school has become, since bearing her 13th bambino. But mostly I like the kind of collective, organic, strange creativity that happens in odd corners of the interwebs. The mashups and the memes....

  • Naspers’ internet buying spree continues with new social network purchase

    South African media giant Naspers has added to its growing collection of global internet businesses, recently buying a "controlling interest" in social networking site Multiply. In July, Memeburn reported the company indirectly landed up with a chunk of Facebook via a 28.7% stake in Digital Sky Technologies (DST), the Russian internet company that has invested in Facebook, social network game creator Zynga and owns the mature instant messaging service, ICQ. Multiply is a social networking service with an emphasis on allowing users to share media -- such as photos, videos and blog entries -- with their "real-world" network. The website...

  • iPhone 4 arrives for MTN, Vodacom subscribers

    Cellular network operators Vodacom and MTN are reporting that the sought-after iPhone 4 will be available to subscribers in major city centres as early as Tuesday this week. Memeburn had predicted the iPhone 4 would launch to both MTN and Vodacom subscribers around this time as early as June. MTN now reports on its website that the iPhone 4 will be available at "selected stores from midnight on 21 September 2010". The company reports it will be available at the V&A Waterfront in Cape Town, Sandton City in Johannesburg and Gateway in Durban. The company says that the midnight launch is an...

  • Who else wants a lower electricity bill?

    They say that the only requirement for real personal change is to develop self awareness. With the Efergy E2 power monitoring unit, you start to look at every appliance, every light switch, every lamp with suspicious eyes, because suddenly you’re constantly and painfully aware of how much electricity you’re using. And the beauty of the Efergy is that it makes you want to change your habits. I found that it became a bit of an obsession – watching the readout on the little white wireless box tick up and down on my bedside table as I got ready for bed, watching...

  • Opera co-founder on the future of mobile, computing

    Jon von Tetzchner, the co-founder of Opera, first discovered the internet in 1992 while working at the Norwegian telecoms company, Telenor. Realising the potential of this new technology, von Tetzchner and his partner branched out and set up Norway's first Internet Service Provider, which was one of the first one hundred ISPs in the world. Two years later, they began to work on browsers and launched the company as Opera Software ASA.Today, "Opera develops the Opera web browser, a high-quality, multi-platform product for a wide range of platforms, operating systems and embedded internet products – including Mac, PC...

  • How do SA’s stand-up comics use Facebook?

    Our first look at the biggest local Facebook pages created such a stir we decided to dig deeper into the different ways South Africans are using Facebook to market themselves and their brands. In theory comedians are a natural fit for the Facebook platform - they’re public figures and personal brands rolled into one, and people feel very strongly about them (either way). But how are local comedians making the most of the 3-million local Facebook users? After quite a bit of snooping around, I managed to find these ten examples showcasing the various ways South African comedians are...

  • Is Apple’s porn ban damaging the future of media?

    Everyone knows that Steve Jobs has banned porn and any sexual content from the iPad but is this a wise move? I just started reading Nick Bilton's book "I live in the future & here's how it works" and the first chapter is about his investigation of the porn industry to see if there are any lessons to be applied to the media industry. I've long been an admirer of the porn industry's innovative business models as applied to technology and media. And Bilton does a great job in expanding on that theme. Every time a new technology has been introduced,...

  • Lady Gaga mobilises her social network for political change

    Lady Gaga is using YouTube and her huge following on Twitter and Facebook to mobilise a groundswell of support for the repeal of the "Don't Ask, Don't Tell" legislation which is prejudicial to gay and lesbian members of the military. Fresh from her outrageous appearance at the VMA Music Awards where she accepted her award for Music Video of the Year wearing a dress made of meat, Lady Gaga has made another swift u-turn and uploaded a direct, heartfelt message on YouTube that speaks directly to the United States government. Shot in black and white, Lady Gaga is refreshingly...

  • Is your social network making you stupid?

    Ever heard of homophily? If not, there’s a good chance that you’re in a social network where more of the same isn’t exactly sparking your neural pathways or making you smarter. In fact famed internet intellectual Ethan Zuckerman, with tongue firmly in cheek, would go as far as to say that homophily is making you dumber. “I’m over-simplifying and being a bit cheeky when I say that the internet is making us stupid. However what I mean by it, in a serious way, is that homophily has a tendency to isolate us from certain pieces of information. At the same...

  • SA poised for massive adoption of mobile web

    South Africa is poised to see runaway mobile web expansion, according to Dr K.F Lai, CEO of mobile media company, BuzzCity. Speaking at the company’s annual conference in Cape Town, Dr. Lai gave a sense of the huge opportunities that are being created for advertisers on the mobile web as “the unwired” take to the web through their mobile phones. Currently, Lai pointed out, use of the mobile internet in South Africa is driven by specific apps, such as MXit and Facebook . Many users “don’t even think of themselves as being on the internet, they just see themselves as...

  • Now you can create a social network using your phone

    The next evolution of social networks involves customisable, targeted communities that share specific interests, as opposed to the one-size-fits all mega-networks that exist today. And these new networks need to be flexible enough to take advantage of the massive growth spurt reported that is happening on the mobile web. These two trends have played perfectly into the hands of South African internet veterans, Nic Haralamobous and Vincent Maher who have just created and launched a startup called Motribe, which is “a platform that enables users, brands, agencies and publishers across the world to build and manage their own mobile social...