This week we landed in the home country of the consumer group Huawei among other electronics manufacturers. We mention Huawei due to the overall…
Here are the winners and losers in Facebook’s $2bn Oculus VR deal
Right now the guys behind the Oculus Rift virtual reality gaming headset are probably at the tail-end of an epic celebration. Think about it,…
Can the paid, owned and earned media model really be adapted for content marketing?
The paid, earned and owned (PEO) media model has proven to be a fairly adaptable one. It allows people to identify the nature of…
Built in Africa: Patrick Ngowi and his solar crusade to light up the continent
Built in Africa focuses on entrepreneurs, startups and technologies that are affecting the continent and empowering the African people. When you look at the…
This clever parody mocks every slick-but-meaningless brand video ever
Ever sit through an ad break, then reach the end and wonder exactly what the brand was trying to say? You’re not alone. In…