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  • Mocality aims to be ‘largest’ mobile business directory in Africa

    If you’re in downtown Nairobi before the 4th of August, be sure to pop in to the Barber Q Hair Studio and get yourself a free head massage. The studio is on the 2nd Floor of El-Roi Plaza, close to the Odeon Cinema. This is just one example of the thousands of snippets of information that are at the heart of Mocality, a free-to-list, hyper-local mobile business directory in Nairobi, Kenya. Mocality offers a free business suite of tools to all listed businesses, such as the ability to upload customer mobile numbers into the Mocality platform, a free mobile website...

  • Getting from the vital few to the viral many: Social media hype or hope?

    Why are some people conservative and some liberal? Is there a connection between political perspective and intelligence, as new ‘evidence’ seems to suggest? And why do some kids seem to come out the womb extroverted while others are markedly more serious and shy by age two? And why, related to all this, in a digital age when everyone can be a reporter, news photographer, pundit, wiki contributor, twittering observer of the passing parade, do only a tiny minority of people participate in media creation? Clearly there is more and more participation by more and more people in the creation of media,...

  • It’s WordPress with a capital ‘P’, dangit!

    WordPress, wordpress, Wordpress or wordPress? Which is it and what does it matter anyway? There seem to be so many ways of spelling the exact same name. Does it even matter? According to the team at Automattic (developers of WordPress), yes it does. With the release of WordPress 3.0 (and possibly long before on wordpress.com blogs) a filter exists entitled "capital_P_dangit()". While this function has a rather humorous name, its purpose is rather straightforward and important to the developers. This function is applied to titles, content and comments in order to transform all instances of the word "WordPress" where the "P"...

  • The lack of tech IPOs is holding back job expansion in US, says leading VC

    Robert Ackerman, a leading Silicon Valley venture capitalist and founder of Allegis Capital, says that tech IPOs will remain scarce and that this will curtail job creation in the US. A continued scarcity of tech IPOs means that the Obama Administration won't be able to count on Silicon Valley startups to help spark a job boom and help alleviate tough economic conditions for millions of unemployed. Mr. Ackerman says, "These days, tech startups have to rely on being acquired by a larger company once they reach a certain size because there isn't an IPO market to help them recapitalise and grow...

  • Interview: Jack Parow talks music, interwebs and giving up his Nokia 3310

    Zander Tyler, or as he's better known, Jack Parow, has made a major splash online with videos like his "Jy dink jy's cooler as ekke" going viral on the internet. We caught up with the infamous Afrikaans rapper Jack about his use of social media and discovered what "Tweeter" really means behind the "boerewors gorduin". MemeBurn: Has using Twitter, Facebook and your blog at Woelag.co.za changed the the way you interact with your fans and do things in general? Jack Parow: Ja, back in the day moes ek peeps van my 3310 af sms om te tune waar ek jol, nou met...

  • Google Zeitgeist: Zakumi, Vuvuzelas and the infamous Suarez moment

    The vuvuzela has certainly been one of the biggest talking points of the 2010 FIFA World Cup, and has since crossed beyond South Africa's borders into other countries. Even celebrities like Leonardo DiCaprio have been spotted with their lips around the plastic phenomenon. Google Zeitgeist, a service that provides insight into global, national, past and present search trends, has revealed a few surprising findings about what interests us about this World Cup. For example, some of the findings reveal that the United Kingdom and United Arab Emirates are the top countries searching for places to buy the vuvuzela, Uruguay is...

  • Wake up! You can’t crowdsource everything

    A recent story in AdAge, entitled "The 'Craigslist Effect’ Spreads to Content as Free Work Fills Supply”, is getting quite a lot of attention. If you’re pathologically allergic to reading any more of these “OMFG! New Media is SOOOOO going to kick Traditional Media’s ASS because now we can totally CROWDSOURCE everything from awesome writers who do it for the LOVE of it” stories, stop reading now and head over to cracked.com for something worthwhile. If you hate these kind of stories so much that you want to wallow in some New Media Hating, read on. In fact, read on anyway;...

  • Apple iAds: Exploring the good, the bad and the ugly

    Apple's announcement in April of its own proprietary advertising platform, iAds, has created quite a stir.  Set to have begun running on 1 July, there have been some delays as advertisers get to grips with the new platform. iAds sees Apple taking direct control of ad sales while offering publishers of apps 60% of the total advertising revenue.  Major advertisers such as Unilever, Nissan, Disney, and CitiGroup have come running and we'll probably see some mind-blowing displays of creative genius over the next few weeks and months as ads begin to flight. But will it work? iAds is not the only avenue...

  • FNB CEO on Twitter, entrepreneurship, iPad: The Memeburn interview

    Michael Jordaan is the 42-year old CEO of First National Bank and a confirmed technophile. The company recently hit international headlines when it teamed up with Paypal to bring the service into the country. Memeburn.com caught up with the successful banker to get his views on starting a company, doing business in Africa, and why he tweets. Memeburn: What in your view does it mean to be an entrepreneur? Michael Jordaan: To be passionate about an idea/concept and to take the risk associated with making it fly. It certainly is not about money, although that can be a side-effect of good...

  • News24 launches iPad app

    News24, one of the largest online publishers in Africa, has continued their strong push into mobile computing by launching an iPad application to complement their existing iPhone, Android, J2me apps and mobile wap site. The iPad application is probably a first for any online publisher on the African continent, and certainly the first in South Africa. Editor of News24, Jannie Momberg says the move was part of a drive to make the online publication's content available on all platforms. "Apart from our website and interactive DSTV channel, News24 already has a number of applications for the various mobile platforms. These include...

  • Six important steps before you launch a social media campaign

    Although the way your social media campaign is run is critical to its success, equally important is the preparation you do for it before it even launches. By first setting out parameters for your campaign such as its strategy, goals and success metrics, as well as being sure of your brand's marketing positioning and target market, you’ll increase the value social media can add to your business. Whether you’re using Twitter, Facebook, YouTube, Foursquare - or all of them - below are six preparation steps to take before you launch your campaign: 1. Define your goals For example, is the goal of...

  • AMMO: A fresh approach to mobile banking

    As I write this story, I’m tucking into my free lunch. Yep, that’s right, I said free lunch. Remember when you were told that “there’s no such thing as...”? Well, that’s because I’m eating it. Vida e caffè just gave me a croissant and a cappucino without a penny leaving my pocket and all because I signed up to AMMO Mobile, a trendy new mobile banking application developed locally that has come swaggering onto the mobile banking playing field with the confidence of a seasoned veteran. AMMO Mobile’s funny, hip and user-friendly website keeps you entertained while you register to...

  • Transforming data into information: 4 important steps

    Data is meaningless. Bunches of numbers and ratios mean nothing without a context. Data on its own can’t help us do anything better. Information however, is beautiful. Information can make us laugh or cry. Information is data set on fire, data with a purpose. Take Depressed Data, follow these four easy steps and voila: Inspirational Information! 1. Know your business goals An often neglected first step you have got to be very aware of, and intimate with. If your website makes a large proportion of its revenue from Pay Per Impression ads, then  the number of visitors and page views will be important...

  • Huge growth reported in emerging market mobile advertising

    Growth in the world-wide mobile advertising market is up dramatically, and is particularly strong in emerging markets, says global mobile media company BuzzCity. South African mobile advertising shot up by an impressive 65% in the 2nd quarter of 2010 -- the fourth highest, behind Kenya who recorded a massive 243% growth. Vietnam grew at 273%, and Ghana showed a staggering 654% growth rate, although this is "off an admittedly very low base". BuzzCity reports that worldwide there has been an increased focus on mobile advertising, with 44 countries delivering monthly traffic exceeding 10 million impressions per month, 12 more countries than...

  • YouTube music videos that have crossed the 100 million views mark

    YouTube has become so popular that video views can run into the hundreds of millions. We compiled a list of the Top 10 most popular YouTube videos, each with more than 100 million views, according to Visible Measures. Soulja Boy: Crank DatMusic Video | Universal 722,438,268 views Twilight Saga: New MoonFilm | Summit Entertainment 639,966,996 views Beyonce: Single LadiesMusic Video | Sony Music Entertainment / Columbia 522,039,429 views Michael Jackson: ThrillerMusic Video | Epic Records 443,535,722 views The Gummy Bear Song Music Video | Gummibear International 394,327,606 views Lady Gaga: Poker FaceMusic Video | Universal 374,606,128 views Lady Gaga: Bad RomanceMusic Video | Universal 360,020,327 views Timbaland: Apologize (feat. One Republic)Music Video | Mosley Music Group / Blackground / Interscope 355,404,824...