• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!
  • Valentino Rossi wins, Marc Marquez falls: the weekend motorsport roundup

    How dramatic was this weekend's motorsport action? If the duel in the Bahrain desert wasn't enough, the MotoGP action in Argentina was definitely more than entertaining. The NASCAR circus had a rain delay to contend with, and the IndyCar Series enjoyed one of its prestigious events around the streets of Long Beach. All in all, there was a good few moments that really gave motorsports fans a few squeals of delight, and anguish, depending on which side of the fence you found yourself. So, without any more ado, here's some of the moments you might've missed this weekend. Read more on Motorburn.

  • 15 epic free games you should definitely try

    We live in a glorious age, where big developers are now making free games. For those who can’t afford to purchase a new AAA title each month, fear not, there are plenty of great games available for you to play across multiple platforms for no more than the electricity to boot that machine. PC gamers, rejoice. Yes, not only are you the master race of gamers, but your selection of free games is the largest, however free-to-play games can now also be found on consoles. And if that isn't all, Android and iOS also get some love, so the free gaming...

  • 4 top tips for working with a virtual marketing department

    Virtual marketing departments are becoming more commonplace in many businesses today, as the practice saves time, money and produces better results when the work relationship is solid between the business and the virtual department. However, many businesses often simply leave everything in the hands of the virtual department, which subsequently results in less than favorable production, a waste of expenses and marketing efforts that don't produce a good ROI. To take full advantage of the benefits a virtual marketing department can provide your company, you must make sure to engage in ample communication and clear discussion about what exactly you...

  • This app tricked 100 000 users into giving away passwords with the promise of free followers

    We all love it when we get new followers on social media. But how far are we willing to go to get those followers? As it turns out, a great many of us are willing to give away highly secretive information. Just ask the people who downloaded an app called InstLike. The app claimed to be able to get you likes and followers on Instagram just by inserting your username and password. More than 100 000 people fell for it. The app asks for your username and password right after downloading it, then it turns you into a willing participant...

  • Twitter now allows users to send direct messages to anyone

    Twitter has announced new changes to its direct message features. Users can now, unlike before, send direct messages to other users even when they are not following them. Users can also opt to accept direct messages from any other Twitter user. The feature is not completely new, and it is interesting that Twitter rolled it out to some users in 2013 and is only rolling it out now to the general public. The feature has a new Direct Message button on profile pages on Android and iPhone and is visible on the profiles of people users can send Direct...

  • Memeburn goes behind Gyft’s big Bitcoin ecosystem plan

    Bitcoin has no intrinsic value. Unlike platinum which has an industrial use case for, say, the automotive industry, there are none that exists for bitcoin today. The price is determined in the market based on supply and demand, which today is driven by just the speculators. "Bitcoin is a commodity, not a currency," Gyft founder Vinny Lingham told the audience at the Bitcoin African Conference 2015. The popular digital gift card startup is hoping to change this within the near future. "Our vision is to use bitcoin as a platform for secure digital gift cards," the serial entrepreneur said. In essence,...

  • Huawei Ascend Mate 7 review: beautifully balanced

    Screen size is a big factor in consumers' purchasing decisions, especially in the past few years. Huawei really has taken this a bit too seriously with the Huawei Ascend Mate 7, its new floor board-sized phablet. But what it lacks in subtlety and understatement, it makes up in pure style and utility. It's no surprise that Huawei aims to compete with the big boys of the mobile devices world after it's global financial figures have exploded by over 40% year on year, so, why not? It's a company that's rising the crest of a wave and here in South Africa,...

  • Google’s mobile-friendly update: is your website UX ready?

    If you're in any way involved in the online space, this is pretty intense. On 21 April, Google will launch a new mobile-friendly algorithm that will reward websites that are fully optimised for mobile with higher rankings in search results. The update aims to make Google even more useful to people by training its bots to search more like humans. Outlawing text that’s too small to read, links that are too close together to tap, and software uncommon to mobiles like Flash, among other factors, it all comes down to improving the overall user experience (UX). That's great for...

  • Key lessons startups can take from Domino’s Pizza’s massive foreign expansion

    Not too long ago, US pizza chain Domino’s Pizza established a South African presence. To date, there are eleven stores spread across Cape Town, Gauteng and Durban, with plans to open even more in future. Success in this market is very lucrative -- a Euromonitor report estimated that fast food sales in South Africa topped R24-billion in 2012. A key to success for international brands entering new markets is a proper knowledge and deep understanding of the target market. Investing time and resources into understanding the local customs, preferences and tastes is often what separates the successful brands from...

  • 8 aspects of your brand social media can help you get right

    If you are already busy with social media marketing for your business, you might assume that you are "socially branded". There are quite a number of things you can do to improve your social media efforts, things that are most often neglected when it comes to building your profile on on the social web. Branding your profiles on the social web can be done to create lasting impressions on users, help grow your network, and make sure you stand out from the crowd. Find below a couple of tips to help you create an effective digital branding presence on the...

  • The curious evolution of brand storytelling [infographic]

    The way we (as brands) tell our stories to consumers has come a long way. Initially, before the days of technology and constant connectivity, our marketing strategies were focused around peer-to-peer communications. Telephones and small communities meant the most valuable way to advertise your product was to get others to talk about it. As the world evolved and technology became part of our day-to-day lives, brands were able to share their stories with more and more people. The idea of broadcasting your story became a popular one with brands, and marketing strategies gravitated towards one way communication. Brands focused on...

  • Global smartphone shipments reach 291.2m units in Q1 2015

    The global smartphone shipments for the first quarter of 2015 reached 291.2-million units, a drop of 9.2% compared with the prior quarter, according to the latest research by TrendForce. Samsung is dominating the smartphone market with a market share of 27.8 % in the first quarter of 2015, improving from 24.7% in the fourth quarter of 2014. Apple came in at number two on the list with a market share of 19.9%, its share declining from 23.2% from the fourth quarter. The success of Samsung is owed mostly to its flagship, the Galaxy S6 and S6 edge proving to...

  • Report Xenophobia maps real-time insights through SMS, social media

    Kenyan non-profit Ushahidi and online publication iAfrikan have developed Report Xenophobia to help better understand the landscape of the violent attacks taking place against foreign nationals across the rainbow nation. Ushahidi was first popularised as a tool when it crowdsourced and mapped violent attacks during the Kenya's 2007 elections. The open-source software was soon rolled out to be used during the Haiti earthquake in 2010 as well as Chile and many other humanitarian disasters. Similar to Ushahidi's other platforms, the system provides a real-time reporting and alerting tool for incidents of xenophobia across the country. Information is collected from the...

  • IAB SA launches tool to show what SA’s talking about online

    You'll often hear organisations claim to be "at the beating heart" of a country's digital industry. In the case of a new tool launched by IAB South Africa, that's a little more literal than you might expect. The member driven body, which oversees the online advertising and publishing space in South Africa has launched The Pulse, a 3D, heart-shaped manifestation of the main topics of interest South African web users on IAB SA publisher members’ digital platforms. It uses data gathered within the past seven days to show where the buzz is, and plugs into Twitter to analyse South...

  • New Fantastic Four trailer is dark, very dark

    Of all the properties in the Marvel universe, the Fantastic Four is probably the one that's had the hardest time getting into movie-goers into theaters. The latest reboot of the series aims to change that, starting with a much younger cast and a retooled origin story. And if the most recent trailer for the film is anything to go by, then the changes may well have worked. Read more: 25 geeky movies you can look forward to in 2015 Reed Richards as young prodigy undoubtedly works better than as a greying middle-aged man. It also means we get to see...