• Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!
  • Sony Xperia E3 review-in-brief: unflappable but uninteresting

    The Sony Xperia E series is the budget battler of the company’s Xperia range, catering for more of a mid-range audience than its other phones in the stable. While you could say that this means it offers lower-end features, you could see it as a cheaper phone offering mid-end features.

  • This nifty infographic shows you everything you need to know about WhatsApp

    This infographic by ShopOnLess sheds some 47 facts and figures on WhatsApp that will keep you in the know about the world's most popular instant messenger. Started in 2009, WhatsApp has around 800 million active users to date. You probably knew that already, heh? But did you know though that an estimated 27% of the internet's selfies are shared via the instant messaging platform or that India is the company's most active demographic, representing 10% of its users. Oh, and it only has 55 employees. Read more: WhatsApp continues to surge, gaining 100 million new users in just four months Last year, WhatsApp...

  • Does the future of instant messaging apps lie in bulk?

    The instant messaging space is a tough nut to crack. Add a couple feature and it becomes cluttered and the users become uncomfortable. Remove a feature and the product risks falling behind the pack. Just ask Mxit, which has gone from being Africa’s largest mobile social network with 27-million registered users in 2010 to dwindling numbers suspected of being less than 1 million. Instant messaging phenomena WhatsApp, on the other side of the spectrum, has achieved international success in just six years after after which it boasted 800 million active users around the globe and got bought out by Facebook...

  • 9 massive predictions for how tech will impact ‘the next billion’

    Quartz held an impressive event this week with speakers from Uber, frog design and EVRYTHING to name but a few. Titled "The Next Billion", the conference focused on the challenges and the opportunities society faces with the "new world" we are fast seeing emerge. With a heavy vein of mobile and emerging markets peppered throughout, the morning was packed with insight and data on the opportunities the next billion people who come online will pose - some only emerging in the last few months based on new coding and political technology barriers being removed. I spoke with several of...

  • 6 things adland needs to know about SA’s smartphone space

    Cheap smartphones are reshaping consumer behaviour in South Africa faster than many realise. Here’s how to position your brand at the forefront of the trend and create effective platforms for engaging with mobile customers. Most marketers understand that their customers in the higher band of the Living Standards Measure (LSM) are digitally enabled and mostly mobile in their behaviour. But fewer don’t yet quite appreciate how quickly smart devices that cost R500 or less are sparking a smartphone revolution among people who were previously too poor to access the Internet. Thanks to entry level Android smartphones and tablets from MTN, Vodacom...

  • 5 simple ways to create an online business map for your startup

    You’ve got a great business model. You’re offering the kind of product or service people will absolutely love and, more importantly, pay money to receive. You know how to practice outstanding customer service. You’re ready to make some money. And yet, all of that won’t matter if customers can’t find your place of business. The simple fact of the matter for brick-and-mortar stores is that if people can’t find your location, they’ll just go out of their way to visit one of your competitors. That’s a disaster for your small business. Read more on Ventureburn.

  • 4 common UX mistakes in brand apps (and how to fix them)

    A flawless user experience is a fairytale. Users’ needs are always in flux, and there’s a constant push and pull between mobile designers as to which type of design is best. Yet the UX has the power to make or break a brand’s app. Brands have to consider design, content, performance, and overall usability when building apps to ensure users have the best possible experience. However, it seems like the UX gets compromised in the process. Add in a marketing team that confuses buyer personas with behavioral personas, and you’re left with a negotiated UX. This negotiated UX is often...

  • Autonomous, flying selfies are here thanks to Lily Throw and Shoot camera

    Lily is a new start-up company that hails from Menlo Park, California. With its new and innovative throw-and-shoot flying drone camera (simply named “Lily” or “Lily Camera”) it aims to change the landscape of visual documentation. Antoine Balaresque and Henry Bradlow co-founded their company, Lily, back in 2013 after they met while studying computer science and working together at the UC Berkeley Robotics Laboratory. The company is currently funded by both private and institutional investors such as SV Angel, High Line Venture Partners, and Upside Partnerships. Read more on Gearburn.

  • Weekly Round Up #23: Spotify, Oculus Rift, Merc meets Apple Watch and WooThemes acquired

    Welcome to Weekly Roundup, our podcast discussing the tech trends, innovation and news from the last few days. This week on BurnCast, Stuart Thomas, Andy Walker, Graham van der Made, and Christopher Wilton speak about Spotify's new features which include Spotify Running, Oculus Rift PC requirements, Mercedes-Benz's Apple Watch app and Automattic's acquisition of WooThemes. Gone are the days when Spotify ruled the music streaming space with little competition. It is now facing serious competition from a number of services. Tidal, not much a threat yet, is in that space now, Apple is looking to get into it, and putting pressure...

  • Delta Airlines uses all the memes for new safety video

    Over the years, we've seen airlines employ a number of interesting tactics to get people interested in their safety instruction videos. Air New Zealand has made extensive use of Lord of the Rings and Hobbit tie-ins. Virgin America meanwhile put together one set to an elaborate song and dance routine which features contortionists, sassy child singers and a rapping pre-teen. And now US-based Delta Airlines has brought together as many memes as possible for its safety video. Everyone from Double Rainbow Guy to Nyan Cat and Overly Attached Girlfriend make an appearance. It's not just memes from recent history...

  • Chromebook sales will reach 7.3m units in 2015, says Gartner

    Chromebooks might not be widely popular as yet but it appears that they are starting to claim an increasingly large portion of the market. According to Gartner, Chromebook sales to end users are on pace to reach 7.3-million units in 2015. This is a 27% increase from 2014. At the center of these estimates is education. In 2014, the education space represented 72% of the global Chromebook market. "Since the first model launched in mid-2011, Google's Chromebook has seen success mainly in the education segment across all regions," said Isabelle Durand, principal analyst at Gartner. In the business market, Chromebook sales...

  • Want to see real innovation? Stop wasting time and money on failed projects

    Innovating should be a priority for all businesses, yet too often, businesses approach innovation with a traditional mindset: they write a business plan, secure investment capital, and then spend months or years developing the idea without knowing if it will work. This approach hardly worked in the past, but in today’s fast-paced business environment, its shortcomings are laid bare more quickly and brutally than ever before, with market share being snapped up by more agile competitors. Businesses have come to realise that, if they want to be successful, they need a new approach. The Build-Measure-Learn method applies the...

  • Why Automattic’s WooThemes acquisition is so important to South African startup space

    The acquisition of WordPress theme developer WooThemes, along with its signature ecommerce product WooCommerce, by WordPress.com holding company Automattic is massively important to the South African startup space. At US$30-million, it's a massive exit (although not the biggest in South African startup history). That's great for its founders and investors, but the acquisition is just another example of how the local scene is developing and also offers some valuable lessons for up-and-coming startups. Read more on Ventureburn.

  • 5 of the sexiest safety cars in the world of racing

    When any safety car is performing its speed-limiting role during a race caution period, it’s generally the slowest accelerating vehicle out on the track. So, while it may well be leading the pack, the safety car is anything but the star of the show. Indeed, its driver must be left feeling woefully inadequate, particularly when a gang of fire-breathing machines starts to fill his mirrors, and their increasingly impatient pilots begin weaving back and forth in an attempt to keep some sort of heat in the tyres. Read more on Motorburn.

  • Your P@s$word is a complete fail, but it might not be all your fault

    The IT security industry has been warning about the fallibility of passwords for years, yet the situation hasn’t changed. Millions of people still depend on the most common password - ‘password’, simple number sequences like ‘12345’ or the name of their dog to secure their important personal details and authenticate themselves for online transactions. Millions use the same password for all their authentications, because remembering multiple complicated passwords can be difficult. Many others diligently use different passwords for each site they access, substituting symbols for letters in a bid to make their passwords more secure. Unfortunately, this is not enough....