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  • Tweeting emoji will help save endangered animals

    We all love emojis. They're as simple as they are efficient. But we all too often take the tiny digital critters for granted. That's until now as the World Wide Fund for Nature just launching an online campaign to help raise awareness and donations for 17 emoji animals that are endangered. Running with the hashtag #EndangeredEmoji, every cute, cuddly emoji animal you tweet will donate €00.10 / £00.10. If you're using a Mac, simply click the Twitter tweet box then press ALT-CMD-T for a list of emojis. Windows users need to right-click on the taskbar and choose “Touch Keyboard” inside the Toolbars section. A new...

  • Facebook is now a publisher, launches Instant Articles

    It's official, Facebook is now a publisher. Instant Articles, a new product for publishers to create fast, interactive articles on Facebook, officially launched yesterday. It has been in discussion and planning since a few months ago. For now, Facebook is working with nine launch partners for Instant Articles: The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild. “Fundamentally, this is a tool that enables publishers to provide a better experience for their readers on Facebook” said Chris Cox, Facebook Chief Product Officer. There's no doubt that people share plenty of articles on Facebook....

  • Boobs, cats, anything: Derick Watts & The Sunday Blues give a lesson on going viral

    If you've ever worked in the creative department of a digital marketing agency, chances are you will have had a client ask you to make something "go viral" at some point. Now the traditional advice when someone asks that is to tell them that going viral is something that happens spontaneously and which is beyond your control. If satirical duo Derick Watts & The Sunday Blues are to be believed however, that's a load of crock. All you need are boobs, kittens, a song about anything. The latest video from the group sees them giving fictional rock band STONE...

  • Community management: can you really handle it?

    Perhaps you have forgotten, in-between your unrivaled push to create the perfect content, that there is another, really important portion of the social media function that we are missing terribly. It's a portion that is as important as content, just a little more tedious to do, because unless you’re starting out in the industry, it’s about as important as a tin of Ricoffy in an agency pantry. You see, the trouble is, while you were birthing the perfect piece of tactical advertising, sat on your toilet scrolling through Twitter first thing (having woken up to news that a musician...

  • The good kind of bad: 5 of our favourite gaming villains

    The heroes of our games would be nothing without their contrasting counterparts. A villain drives the hero forward, gives meaning to his cause. A hero becomes a hero because of the villain. That is why today we want to celebrate these malevolent and sadistic individuals, these slayers of men and admirers of torment. Now before I get burnt at the stake, this list is in no way the conclusive final say on the matter. Rather consider it the starting point of a discussion. Do you agree these bad guys deserve a spot on this list? Who do you think are the greatest...

  • Rosberg finally outshines Hamilton: the weekend motorsport roundup

    It was a bumper motorsport weekend and in more ways than one. We've seen some big accidents in some of the races this weekend, and all had a bearing on the race outcome. The IndyCar Series continued its tour of American road courses with the GP of Indianapolis, while the Formula E circus rolled on to a smaller Monaco circuit. The World Superbikes were in action at Imola, the scene of many a great motorcycle race in the past, and after a three week break Formula 1 resumed in Spain. So, without any further ado, here are some of the moments...

  • Ventureburn speaks to entrepreneurial maestro Adii Pienaar on Receiptful’s $500k Angel round

    South African serial entrepreneur and investor Adii Pienaar's new startup called Receiptful is making some noise. The co-founder of the popular website theme builder, WooThemes -- which is also behind one of the world's biggest online shop builders, WooCommerce -- has developed an elegantly simple tool that helps online shops increase customer engagement using email receipts. Since launching late last year, over 290 000 receipts have been sent which translates to around 5 000 receipts per day. To top that off, the startup has just revealed to us that it's raised US$500 000 (over R6-million) to help it strengthen its...

  • Banking Africa’s unbanked — time for a reality check

    Plenty of progress has been made on increasing the size of Africa's banked population. The trouble is, from the amount of noise that is made about the topic, you would be forgiven for thinking we had fixed the problem when we really haven’t. According to the World Bank, today, 62% of the world’s population has a bank account. In 2011 that figure was 51%. In three years, 700 million people became “banked” in some way, and the number of “unbanked” individuals dropped 20% to two billion adults. Much of this progress was attributed to mobile money. Mobile money is clearly a...

  • These are the ingredients you need for a winning pitch book

    A lot goes into winning a pitch. From getting the fundamentals right to sheer chemistry, you never know what could sway a decision in your favour. Too many firms rely too heavily on the people pitching - they are important of course, but so is what you leave behind. While the people presenting the pitch may be able to read the signs while they are in the room with your audience, and adjust direction as needed, controlling what happens after they’ve left the room, or in a week’s time when the prospect has met with the other three or...

  • You can now use Periscope without a Twitter account

    Periscope is a mover and shaker. In only six months the live video streaming app has been rolling in features and updates one after another, which to an extend is fair as it tries to squash bugs and figure itself out. The one big update though started rolling out yesterday. Periscope announced that users can now sign up with their mobile phone numbers only. Until now users could only sign up via their Twitter accounts. This meant people who had their accounts deactivated or have let their accounts lie dormant because Twitter has lost its early charm had to be...

  • Gamers go vigilante as hacker’s character sentenced to suicide

    Light the torches, sharpen your pitch forks and say hello to death sentences for all online game hackers. A player who has been reeking havoc upon the Guild Wars 2 players was recently stripped, lead onto a high bridge and forced to jump to his digital death below. I have heard of human heads courtesy of the Mexican drug cartel but this is a message if I have ever seen one. Take a gander at the video link posted by the security team leader -- link below. DarkSide - the hacker's character's name, was using a series of...

  • Mobile adspend set to top $105bn by 2019

    It's difficult to overstate the importance of mobile. According to GSMA, there are currently around 3.6-billion unique mobile subscribers around the globe, with another billion expected to be added by 2020. By the time that happens, Sub-Saharan Africa alone is expected to have more than half a billion mobile subscribers. With that growth comes opportunity, especially in mobile advertising, which is expected to worth US$105-billion by 2019. That's according to a new paper by Juniper Research, which suggests that as mobile adspend tops the US$100-billion mark, it will also account for 44% of worldwide digital adspend around. The...

  • China sees its first smartphone shipment decrease in six years

    According to International Data Corporation (IDC), smartphone shipments in the last quarter decreased for the first time in six years in China, one of the largest and most contested markets in the world. IDC’s latest Mobile Phone Tracker shows that China’s smartphone market decreased by four percent year-on-year. The market decreased by eight percent quarter on quarter. IDC says that in the first quarter of 2015, about 98.8-million units were shipped. The IDC report also echoes Apple’s financial result a few weeks ago which showed that iPhone 6 and iPhone 6 Plus are the most shipped smartphone in China....

  • 6 customer care myths it’s time to leave behind

    Proper customer service is often left behind and is only handled when a “customer issue” arises. It is important to recognize that excellent customer service is a key element when building a brand and helps to make brands more eye-catching. It has become a constant challenge to integrate and align the marketing, brand and sales strategy; however marketing professionals and brand strategists must extend their strategic focus to customer service. What are the top six myths about customer service and delight? 1. Customer care and customer loyalty are “nice to haves.” After all, goes the logic, being nice...

  • 4 tips startups can take from the traditional blueprint of disruption

    Saul Alinsky published a somewhat controversial book back in 1971, called Rules for Radicals. It details the structure and organisation employed in revolutions. A lot has changed since then, but with buzzwords like disruption shaping our economic landscape more than ever before, crucial lessons can still be drawn from Alinsky's theory of radicals and applied to a startup perspective. As in our economic environment, the tech startup space is made up of two main groups: the haves and the have-nots. The haves are the companies that have attained an above average level of financial success. Read more on Ventureburn.