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  • Marketing across connected devices: How to do it

    In the good old days of online marketing there was a screen size you designed for and that was that. Your website always worked and always looked good but things started to change rapidly. First there were multiple resolutions to cater for: 800 x 600 became 1024 x 768. The internet then went mobile and 'mobi' websites become the buzzword of the day. The tablet is fast becoming the new mobile defacto standard. Marketers, therefore, have had to adjust and figure out how best to present themselves across multiple platforms. Why is multiplatform marketing critical? This is the latest challenge that...

  • The tiny wonder – Samsung Q10 camcorder

    The latest HD-camcorder offering from Samsung is remarkably compact and easy to use. It shoots video, which is nice, but then so does your phone. So what's up? The Q10 is aimed at the casual video taker who needs a little more control and quality, but doesn't want a huge bulge in their pocket. At four inches by two by two it's handbag friendly, can be flipped over to be left-handed people friendly, and produces very decent results. Compact design The US$300 Q10 SwitchGrip Compact Full HD Camcorder is a nippy little feller that goes from sleep mode to shooting full-HD...

  • India still hungry for internet access

    Despite a booming Information Technology industry, large percentages of India's population still battle to get a regular, readily available internet connection. This lack of penetration threatens to hamper further development in the region. Only three percent of all Indians living in rural areas will be active Internet users by the end of this year, according to forecasts by the Internet and Mobile Association of India (IAMAI). The same percentage of the entire population actually own PCs. The low figures come despite an expected doubling in the number of rural internet users, from 12.1 million in December 2010 to 24...

  • Symbian and MeeGo axed in UK and US

    Symbian is officially dead, in North America and the UK at least. Here lies a mobile OS which paved the way for the smartphones of today, now destined to be remembered as another missed opportunity in a line of failures from Nokia. Nokia's final Symbian phone was the Astound, which had the misfortune of launching directly after the announcement of the company's adoption of Microsoft's Windows Phone 7 mobile OS. Thanks to the upcoming closure of its US Symbian division, the MeeGo-based Nokia N9 will also not be making its way to America, or according to breaking news, the UK...

  • Sci-fi electronic tattoo for games, spies and afflicted

    A hair-thin electronic patch that adheres to the skin like a temporary tattoo could transform medical sensing, computer gaming and even spy operations, according to a recent US study. The micro-electronics technology, called an epidermal electronic system (EES), was developed by an international team of researchers from the United States, China and Singapore, and is described in the journal Science. "It's a technology that blurs the distinction between electronics and biology," said co-author John Rogers, a professor in materials science and engineering at the University of Illinois at Urbana-Champaign. "Our goal was to develop an electronic technology that could integrate with the...

  • Hackers target San Francisco rail network

    The threat of riots on the San Francisco Bay Area Rapid Transit (BART) system, in response to the fatal shooting of a transit police officer, caused the agency to turn off its support for mobile phone signals. This incited hacking group Anonymous, who retaliated by defacing the official BART website. An online post from the Anonymous Twitter account read, "BART made a conscious decision of ordering various cell phone companies to terminate services for the downtown area inhibiting those in the area from using cell phones -- even in the case of an emergency. Anonymous will attempt to...

  • eRenting boom in France as economy declines

    The renting out of personal possessions has taken off in France, with websites such as e-loue (which means e-hire), Donnons.org and Co-recyclage leading the way in private transactions. As economies across Europe face ever-declining growth rates, unemployment levels have risen sharply and the average consumer's spending power has taken a nosedive. The sudden popularity of websites like e-loue and Dannon can be seen as part of a new found acceptance toward pre-owned goods by consumers affected by the economic downturn. When French stock plummeted at the beginning of the month, the number of new and returning users to...

  • Social media and the London riots: The good and the ugly

    Much attention has been given to the negative use of social media during the recent wave of riots which spread through cities across the UK. British Prime Minister David Cameron sees the potential for services like Facebook, Twitter and BlackBerry Messenger (BBM) to incite violence as being so great that he even proposed giving police and intelligence services the power to shut down social media channels during periods of national emergency. This would only happen in Libya, right? Apparently not. The London riots have been a fascinating test case for how social media influences society, because it has highlighted how...

  • More fake Apple stores unearthed in China

    Some 22 new fake Apple stores have been discovered in South Western China. This comes just weeks after an American blogger unearthed a store so convincing its staff apparently thought they worked for Steve Jobs himself. All 22 of the stores are in the city of Kunming, where the original fake store was found. The shops have all since been ordered to stop using the Apple logo on their store fronts, state-run China National Radio said on its website. It has also been reported that Chinese authorities shut down two of the fake stores after an investigation into 300...

  • What has the digital revolution actually done for musicians?

    There are few industries that have felt the move to digital and online more acutely and publicly than the music industry. The rise and fall of Napster, the move from CDs to mp3, viral sensations, piracy, the iPod, iTunes, Spotify. Many have fallen and floundered in the change, others have fed and flourished. As established 'music industry' revenues sit at record lows, Apple's rise to one of the most successful companies in the world counts the success of the iPod as one of its primary turning points. While Lily Allen throws in the towel, claiming one cannot make money...

  • Is there really a ‘best time’ to send email newsletters?

    Without doubt, "when is the best time to send email newsletters?" is one of the most frequently asked questions in email marketing today, and has been since time immemorial. Well at least since this online marketing strategy first started making a name for itself over a decade ago. The truth is if you asked this question to 10 different email marketers, you'd likely get 10 different answers. Sure, there's the Tuesday/Thursday morning/afternoon suggestion, or the 'send over a weekend' advice based on the fact that people are more likely to take their time reading through their emails at home....

  • ‘A peer report card’ for your AdWords account

    One of the most frequent questions clients ask me is: "How am I doing compared to my competition?" Owing to the fact that many clients don't understand the intricacies of AdWords, the smart (and totally not facetious) answer is usually: "How long is a piece of string?" The beauty of AdWords lies in the kinds of keywords you're bidding on, how much you're bidding, what match types you're using to capture those words, what negative keywords you're using, what kind of ad copy you're writing and the landing pages you're sending traffic to. Those are a lot of data...

  • Video Review: Olympus XZ-1

    Video Review: The US$500 XZ-1 looks serious. Little adornment, and a clever selection of materials and textures means it looks like a sturdy metal bomb-proof camera of yore (i.e. about 1980), even though most of the body is a rugged plastic. So it’s tough, but not too heavy -- and sports a big light-gobbling Zuiko lens. Roger Hislop reviews Olympus’ return to the enthusiast compact camera market. For more, see Gearburn.com

  • Games from the ether: Xbox & PlayStation downloadable collection

    Even though I've been connected to Xbox Live and the PSN network for a while now, there is one aspect of those services which I’ve never got around to taking advantage of: Downloadable games. Both the Xbox 360 and the PSN have marketplaces that offer a number of games which are only available through them. Downloadable games tend to be smaller in terms of spectacle and "ooh-aaah" visuals, but many of them pack it in where it's most needed: gameplay. The best part is that many of these games are way cheaper than full retail games, sometimes as much as...

  • Facebook, Twitter, and BlackBerry reply to proposed UK social media ban

    Twitter, Facebook and BlackBerry have responded to suggestions by British Prime Minister David Cameron that police and intelligence services should be empowered to shut their services down in times of national emergency. Speaking before an emergency sitting of parliament, the first since violent riots broke out across English cities, David Cameron announced a decision to explore ways in which perhaps social networking services might be shut down. "… when people are using social media for violence we need to stop them. So we are working with the police, the intelligence services and industry to look at whether it would...