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      Incisive reviews for the gadget obsessed
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      Startup news for emerging markets
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      Digital industry jobs for the anti 9 to 5!
  • What to do if you become an internet meme

    Remember when that "Friday" music video by Rebecca Black hit YouTube? It somehow seemed to plague the Suggestions list for any video you decided to watch. Personally, I have never been a huge fan of popular music, so it really used to annoy me. Certainly it annoyed lots of other people as well, and the parodies came in their hundreds. Somewhere in that video was an awkward girl with braces, dressed in pink, who seemed to catch everyone's attention. Yep, 'That girl in pink' was the meme of the day. Benni Cinkle's amateurish dance moves were immortalized in animated GIF...

  • Drool over the new Mac goodness

    Apple has got the wind behind it - it's just launched a slew of new products, many if not all absolutely drool-worthy, and also exceeded Wall Street expectations by announcing yet another record quarter of US$7.31-billion in profits and gross margins of over 40%. Gearburn takes a look at some of the products which have slammed their way onto every Mac fan's wishlist.

  • Loot? Hello! Dungeon Siege 3! I want my loot!

    Review: Dungeon Siege 3. Since my school days, I've a secret guilty pleasure in staying home on rainy winter Saturday nights to hack-n-slash my way through hordes of evil baddies, collecting treasure upon treasure. The game that started all that? Diablo. It had everything - graphics, storyline and, most importantly, a never-ending stream of loot. Many a happy weekend was spent crawling dungeons, looking for a fight with Baal and then having an epic throw-down where I cast his scaly red ass back to the pit from whence he came.

  • Google acquires social network, The Fridge

    The social network Fridge announced that it has been bought by Google and would become part of the internet giant's fresh new social network Google+. In a post on its blog, Fridge announced that it was closing, and its staff would be "folded into" the Google+ team. Fridge had previously announced to its users they were "in the process of making some changes" and that planning "to to shut down our product". According to the post, Fridge was looking forward to continuing the vision of creating exciting "social group experiences across the web" and that their team" strongly believes in the...

  • Video Review: Moshi Moshi Curve

    Video Review: Native Union Moshi Moshi. There are many reasons to desire something. Form. Function. Status. The fact that it makes your desk look hot, and makes you look hotter when using it. The Moshi Moshi telephone handsets are a whole new class of cellphone accessory: designed to be bigger, heavier and less function-rich than the thing they connect to. It does very little apart from what it says on the box - it's a mobile headset that's phone-sized. You hold it in your hand and talk into it like a top-flight exec from Mad Men. You can be strong...

  • Spotify sets its sights on the world

    After launching in the United States, Swedish online music star Spotify now has its sights set on building the world's largest music catalogue. "We want all the African music, all the Asian music, all the South American music," Spotify co-founder and chief executive Daniel Ek said at the Fortune Brainstorm Tech conference in the Colorado ski resort of Aspen. "Our goal really is to have all the world's music," added Ek, whose company currently offers over 15 million individual tracks for listening on computers or mobile phones. Spotify launched in Ek's native Sweden in October 2008 and in six other European countries...

  • Forget the bubble, the rise in VC investment is unsustainable

    The latest MoneyTree Report from PricewaterhouseCoopers LLP (PwC) and the US-based National Venture Capital Association (NVCA), based on data provided by Thomson Reuters: Q2 2011 VC investments jump 19% to $7.5 billion in 966 deals. Year ago: $6.3 billion in 814 deals Latest quarter is highest total since Q2 2008. These high levels are not sustainable says Mark Heesen, president of the NVCA: "For the past three years, the venture capital industry has been investing significantly more dollars into companies than it has been raising from institutional investors. This level of investment cannot continue if we do not start to see...

  • Tech leaders look to Steven Spielberg for future of mobile

    The pace of innovation and change in mobile devices is dizzying. At times it can be difficult to predict the winning platforms and products of the next few years. With that caveat, a panel of technology executives and experts nevertheless took out their crystal balls at the Fortune Brainstorm Tech conference to take a glimpse into the mobile future. Before an audience of movers and shakers from Silicon Valley and elsewhere, they looked at trends among smartphones and the fast-growing market for tablet computers pioneered by Apple's iPad. "I'd say that whatever we can imagine in this room right now will be...

  • Silicon Valley: Will it ever be replicated?

    Silicon Valley is the world’s success story in an unprecedented age of technological advancement – not to mention the rapid wealth that has come with it. But is Silicon Valley a success that can be replicated, even partially? Memeburn has checked out the state of similar concepts around emerging markets. This is what we found across four of them. India Bangalore enjoys the nickname "Silicon Valley of India”. Besides some who miss the point and criticise the city for not being truly a valley, the defining aspects of the area when it comes to technology are present. Business...

  • Tips to protect your profile as Google+ malware increases

    Only launched at the end of June, Google+’s growth -- having already reached more than 10 million users in its first weeks -- has been astounding. With that in mind, it’s hardly surprising that the new social network has already attracted the attention of cybercriminals. Online security firms have identified that cybercriminals are already targeting individuals through friend invites to this network, via emails. Naked Security, an online security blog, identified “the first big Google+ spam campaign”, as one being perpetrated by “pill pushers”. They identified emails which are very similar to the much sought after invites to Google+. ...

  • Taking a walk in the Cloud with Google Apps, Zoho and Office365

    Entrepreneurs are always looking for innovative ways to save cash… right? Let me answer on my own behalf. I am always looking for web applications that take away the drudgework I like to call admin. Yes, some of us may enjoy this part of business. Others just don’t. In my search for the perfect online collaboration and business tool, I started (as most of us do) with Google documents. I then progressed to Zoho and now I find myself evaluating a Microsoft Cloud offering called Office365. In fiddling with Google Documents, I discovered Google’s other offering in this...

  • American blogger uncovers fake Chinese Apple store

    China's passion for iPads and iPhones has triggered widespread cloning and even brawls. Now, it has gone further with a fake Apple store so convincing even the staff think they work for Steve Jobs. The store, in the southwestern city of Kunming, was uncovered by an American blogger who was initially fooled, before she noticed not everything was as it seemed. At first glance, the signs, computers and layout of the shop all look exactly like a genuine Apple store, says the blogger, who posts under the name BirdAbroad. Photos posted by the blogger, who currently resides in Kunming, show the employees...

  • Good content density can help your SEO strategy

    I recently embarked on an experiment with keyword density. We all know content is king but well written, properly optimised content is the main prize. There has to be a balance between consumer readability and search engine friendliness. Good content is essential for websites. Good content is read by both users and search engines. The trick is to make sure you please both user and search engine. I feel content density should be around two to seven percent, for a keyword, per page. This may, of course, vary from brand to brand. In all cases keyword stuffing must, however,...

  • Data: Tweet lots of links to get followers

    As I've said before, "if you’ve seen me speaking, or read my stuff, you may know that one of my favourite past times is busting social media marketing myths, and one of my favourite examples of 'unicorns and rainbows' advice is 'engage in the conversation'". My effort to analytically study the unicorns-and-rainbows myth of “engaging in the conversation” started by looking at the relationship between the number of followers a user has and the percentage of their Tweets that are “@” replies. I found that highly followed users are less conversational than those with few followers. This time, I looked...

  • Google reflects on success but refocusing on products and “start-up philosophy”

    Speaking at the Fortune Brainstorm Tech conference Patrick Pichette, Google's chief financial officer, said that the company's new chief executive Larry Page, has decided to refocus the internet giant on products and its "startup philosophy". Pichette also said investors should not worry about Google earning revenue from its Android mobile operating system or its Chrome Web browser. "With scale there always becomes this tension of how do you keep the start-up philosophy", Pichette said of Google which now employs over 28 000 people around the world. "We don't want to lose our startup philosophy", he said. "Through the reorg(anisation), the realignment that Larry...