• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!
  • Africa to spend $18.5bn on mobile data by 2016

    Mobile data is about to explode on the African continent. In fact, it could represent as much as US$18.5-billion in revenue across the continent by 2016. Research company Informa Telecoms & Media reckons that number will see mobile data account for around 22% of mobile revenue in Africa. This growth, it says will power a number of revenue opportunities: Giving mobility to broadband services will empower enterprises and especially SMEs to benefit from more mobile working thereby generating greater business agility. As the research company points out though, some problems just won't go away. Despite a rapidly growing middle class,...

  • Using Twitter, Facebook, and LinkedIn to reach your target audience

    Engaging and connecting with your target audience is what social media all about. With millions of users across all the social media channels available, the biggest challenge for many businesses is how to get hold of their target audience on the channels that they use. While it may be important to reach a broad group of consumers with your digital marketing strategy, it's just as important to reach consumers that are actually interested in your company and what you stand for. These people can help you spread the message about your business to their own social media circles. Do you...

  • 10 ways you’re annoying your friends and followers on social media

    Social media rearchitects itself very quickly... our ability to change behaviours is not nearly as fast. This timing dichotomy results in seemingly appropriate behaviours that come off as thoughtless or self-serving. New tools and capabilities in social media have created new norms, some good, and others that unfortunately encourage repugnant behaviour. In the past I’ve complained about 29 communication behaviours (see “16 annoying communications that must end in 2011” and “13 annoying communications that must end in 2012”). After some reflection on a few of these annoying communications and others soon to be mentioned, I realize the reason many of these communications...

  • Google, 8ta introduce free mobile search, mail in SA with Free Zone

    Google, in collaboration with mobile network operator 8ta, has announced "Free Zone" -- a project that allows users with an 8ta sim card to access the web for free. Free Zone is powered by Google, which means that users can access almost all Google products with no data costs. The service, which Google says is an African first, is available to mobile phone users only. 8ta's senior Managing Executive Amith Maharaj reckons that it is critical to break down "barriers to internet adoption" in South Africa in order "to keep up with the rest of world in terms of social...

  • Why Internet Explorer 10 is the best browser there is

    Yes it is. No, it isn’t! Is! Isn’t! Well, I suppose we could argue about this if we really wanted to. And without a look at the facts we would probably come to the conclusion that it’s all subjective really. It’s subjective like leather pants or ass-less chaps are subjective -- there will always be somebody who’s into that. Now I’m not knocking anyone in particular -- I think it’s safe to say we all enjoy comfort and ease. We generally don’t want something heavy or that slows us down. We don’t want something that exposes us all time....

  • Goodbye to Windows and all that: Steven Sinfosky leaves Microsoft

    Steven Sinofsky is leaving Microsoft, having just led the release of Windows 8 and, in part, helping to give the company a fresh dose of cool. Despite his efforts with the new OS, Sinfosky was seen as something of a controversial figure at Microsoft and, according to Cnet, was thought to be involved an internal war with CEO Steve Ballmer. Neither gave any indication that this might have been the case. Given the speed with which the announcement went into effect however, acrimony probably shouldn't be ruled out. "I am grateful for the work that Steven has delivered in...

  • Take a trip to Mars with Google Earth

    The Context Camera (CTX) on the Mars Reconnaissance Orbiter (MRO) has been quite busy, prompting Google Earth to let its users take a better virtual trip to the red planet. The search giant has always had maps of Mars as part of its Google Earth app since 2009, but images were very low-res and had a yeah-well-so-what feeling to it. Google has now updated a large amount of these images to high-res from the CTX. For a comparison, images of cities on earth are covered with a resolution of 50ft per pixel to as low as 12ft per pixel....

  • The trend continues: mobile money services keep growing in Africa

    It's been widely heralded as the medium for Africa: the mobile phone is giving people on the continent a means to do everything from accessing the internet to paying their bills. And it's often the only way to transact for a large chunk of the population: while the majority of people in high income economies have an account with a financial institution, only 24% of people living in sub-Saharan Africa, and 18% in Northern Africa and the Middle East do. But mobile payment systems may be making things easier for the millions of people without a bank account or...

  • John McAfee: antivirus pioneer, murder suspect

    Antivirus software pioneer John McAfee has gone into hiding after police came looking for him in connection with the murder of a neighbour. McAfee went into hiding as police combed his property on Sunday afternoon. Speaking to Wired, he said that he buried himself in sand with a cardboard box over his head so he could breathe. “It was extraordinarily uncomfortable,” he said. “But they will kill me if they find me.” Like McAfee, the victim lived on Ambergris Caye, an island off the coast of Belize. McAfee maintains that he's innocent but says that police in the...

  • Africa to have 1bn mobile subscribers by 2015

    We all know that mobile in Africa is a big deal. It allowed countries to leapfrog some Western technologies and has fostered innovative products like Mpesa. Less well known is the actual number of mobile subscribers. Hint: it's big, and will only get bigger. The number of mobile subscriptions in Africa will cross the 750-million mark during the fourth quarter of 2012 and reach one-billion before the end of 2015. That's according to forecasts by Informa Telecoms & Media, which says that the number of mobile subscriptions in Africa will grow by 17.5% over the year to end-2012,...

  • Steve Hofmeyr’s Wikipedia page hacked

    Controversial South African Afrikaans singer Steve Hofmeyr had his personal Wikipedia page hacked on Monday. The page now describes him as a prominent member of a Mormon split, called The Morons and an honourary chairman of 'Avrikaanirs met Leer Probleeme' (Afrikaners with Learning Disabilities). The majority of the changed content was in the opening paragraph, which read: He is a prominent member of the Mormon Church split group, known as The Morons, who believe members should conceive as many children with as many women as possible. In addition, Hofmeyr is the honorary chairman of Avrikaanirs met Leer Probleeme (Afrikaners with...

  • Samsung screws Apple, bumps up the price of processors

    In every iPhone, iPod and iPad you will find a Samsung processor. Yes even though the two tech giant are battling it out in court, the usual way of business still continues between them. Samsung Electronics has just raised the price of the processors that it supplies to Apple by 20%, according to MarketWatch. And what can Apple do but accept, as last year the Korean tech giant made 130-million processors for Apple devices, and this year it is set to go over the 200-million mark. There are various reasons why Samsung would up the price of its processors. One...

  • Vodacom: SMS on the decline, 35% increase in smartphone uptake

    For the first time in Vodacom's history SMS revenue is on the decline driven, it seems, by increased use of data. The African mobile giant today released its interim results showing a decline in SMS between September 2011 and September 2012. The decline comes amid significant growth in data. Vodacom says that data traffic grew by 42.5% as its average effective price per megabyte dropped by 24.2%. Then again, it can probably afford to drop those prices a little, given the rate at which people are buying data. The mobile operator says that some 4.8-million of its South African...

  • The online freedom of speech pickle: it’s only getting more complicated

    Figuring out when trolling becomes dangerous abuse or when a deeply held political opinion comes hate speech is difficult. Add in factors like anonymity the interference of government in a space that was philosophically intended to be open and you can see why freedom of speech online is such a muddy issue. Things aren't about to get any clearer either. Previously Memeburn has reported the concerns of Vint Cerf -- one of the fathers of the internet and Google’s chief internet evangelists -- about an authoritarian trend in emerging markets including India, Brazil, Russia, South Africa and of...

  • Content marketing: getting the basics right

    The modern media consumer has developed quite a talent for zoning-out marketing messages intended to engage them across pretty much all platforms, be it television, radio or digital. Lives are busier and the choices are seemingly limitless. The trick for business now is to stop shouting at their consumers with intrusive and interruptive advertising and focus instead on building relationships with their consumers. This ‘conversational’ non-interruptive approach has seen the rise of what’s become known as content marketing. Earn the attention of consumers The most effective way to get a customer's attention is to earn it by engaging...