• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!
  • Yahoo officially buys Tumblr for $1.1billion, as its users defect

    Yahoo has officially announced its acquisition of blogging platform Tumblr for US$1.1-billion cash. The news was first broken on Twitter by the Wall Street Journal, seemingly confirming rumours of the buyout, which have been floating around for a few days now from Kara Swisher and the AllThingsD crew. It's not all great news though as it seems nearly 72 000 Tumblr users have moved their blogs to rival platform WordPress following the rumours, according to WordPress founder, Matt Mullenweg. Mullenweg, wrote in a blog post that the relationship between the two platforms have been quite friendly in the past and there...

  • Net Prophet goes Kickstarter with PayFast to raise bursary funds

    This is pretty nifty. Net Prophet is raising money for its bursary, Kickstarter style. The annual gathering of 2 000+ geeks is one of the bigger tech conferences on the South African calendar, and every year at the event the organisers raise money to help fund university education for students who would otherwise not be able to further their education. But instead of just auctioning off an iPad, the organisers decided to jump on the crowdfunding train. This year the event has partnered with PayFast, an online platforms that facilitates payments and donations. "Legally speaking accepting donations is different...

  • British explorer holds first ever smartphone video call on Mount Everest

    British mountaineer Daniel Hughes has made the first ever live video call from a smartphone at the peak on Mount Everest. As The Verge notes, the call isn't the first from the world's highest peak, but it is the first video call made using a smartphone. Hughes, who undertook the climb, made the call from the top of the world using an HTC One as part of his fund-raising efforts the Comic Relief charity. Speaking to the BBC, he said: "as you can see, this is the world's first live video call, never been done before, from the rooftop...

  • Your online reputation is worth gold if you manage it correctly

    If you are interested in finding out what people are saying about your services and products online, have you considered starting an online reputation management strategy? Online reputation management, better known as ORM, involves so much more than just checking for links online. It's about monitoring (listening) to your actual reputation on the web and how people feel about your services, products, and company. Many assume that ORM should only be used to monitor any negative comments and feedback to anything related to your business, but it's also a gold mine to find opportunities and ways to increase your positive...

  • The art and science of experiential marketing

    People are pretty fickle. Don’t try and deny it; we are. It’s a fact that marketers and advertising execs the world over have been battling with for ages now. We get bored very quickly and move our attention to the next best thing to come along. We are spoilt for choice now and marketers are forced to get more and more creative about how they engage with us, cue: experential marketing. Essentially this is an immersive way of getting more one of a person’s senses to engage with a marketing intervention. Take for example what Intel (together with Ogilvy...

  • Everything you need to know about 88mph Nairobi from Nikolai Barnwell

    Seed accelerator 88mph's Nairobi director Nikolai Barnwell spoke to Ventureburn about its upcoming three-month acceleration programme in the Kenyan capital: what they look for in a startup, mentors and the African investment space. Whether you're an entrepreneur considering entering the programme, or just interested in tech in Kenya and Africa, you won't want to miss this Q&A. What does 88mph value in a startup? Are you looking for innovation or sound business models? I don’t think they necessarily contradict each other. More often than not they do work alongside each other. Primarily we look at teams. Read more on Ventureburn. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var...

  • Toshiba Satellite U920t review: middle of the road

    The Satellite U920t is an Ultrabook that was released by Toshiba earlier this year. Currently, it is the only product in its laptop/tablet combo range that boasts Windows 8 Pro. It is admittedly a good and reasonably affordable device (R10 999) but its user friendliness and practicality is a problem. Feels great The Satellite U920t looks and feels great. It’s a sturdy and attractive piece of hardware. In tablet mode, you work on a five point touch-screen system. This basically means that the tablet screen can read up to five contact points simultaneously. Read more on Gearburn. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • Trial by Timeline Facebook app shows how you’d be punished for being you

    What do you get when you combine a Facebook app with data about human rights abuses? That would be Trial by Timeline. Following in the wake of a number of similar interactive Take-this-Lollipop-style sites, this campaign by advertising agency Colenso BBDO for the New Zealand arm of Amnesty International scans your Facebook profile for 'crimes' that could get you lashed, stoned, imprisoned or beheaded in countries around the world. The site, which was originally launched late last year, has been gaining international attention recently for its ability to show you within minutes what it would be like to live in...

  • Samsung’s rule continues as it expects to sell 10m Galaxy S4s in under a month

    Samsung co-CEO Shin Jong-kyun has hailed the company’s new Galaxy S4 phone as its fastest ever selling gadget ever. The company's new flagship smartphone is expected to hit 10-million in sales next week, less than a month after it first launched. Speaking to The Korea Times, Shin said that the company is "confident that we will pass more than 10-million sales of the S4 next week. It is selling much faster than the previous model S3." He added that the Android-powered Samsung Galaxy S4 could ultimately reach 100-million units sold, a feat which would represent double the global sales...

  • Want more likes and comments on Tumblr? Here’s how to get them

    Another social network that has become very popular in the past few years but is marked by a lack of marketing data is Tumblr. It’s a fertile petri dish for some of the web’s most contagious content and has a fascinatingly wide demographic profile. And with the added buzz it’s getting from the much-talked about Yahoo acquisition, social media professionals should not ignore it. Gnip gave me access to the Tumblr firehose a little while back and I used it to collect a random sample of more than 300 000 posts. I analyzed that dataset and found several points of...

  • MTN launches Africa’s ‘first custom YouTube channel’

    Mobile networking giant MTN has launched the first custom YouTube channel in Africa, something which it hopes will give it an edge in a tough industry with massive ad spend budgets. Custom channels, first unveiled in 2011, allow brands to customise their subscriber engagement and have been used by big brands as well as celebrities such Madonna, Ashton Kutcher, Amy Poehler and Tony Hawk as means of pushing original content. While any advertiser can use YouTube, custom channels provide additional powerful features for brands who want to do something beyond the ordinary. Some exciting examples include the channels...

  • Google Hangouts upgrade kills Google Voice calls on your computer

    An upgrade to Google Hangouts has killed a number of features from Google Talk within Gmail, including the ability to set your availability status and make Google Voice calls. Essentially if you upgrade to Google Hangouts, you will no longer have the option to host a Google Voice call on your computer, something that's become an important part of a lot of people's work days. According to The Verge, the removal of the feature was first reported by users in the Google support forums before it was confirmed that it is no longer possible to place or receive calls...

  • Yahoo reportedly set to dole out $1.1bn for Tumblr, but is it worth it?

    Yahoo has apparently approved a US$1.1-billion cash deal to buy out blogging platform Tumblr. The Wall Street Journal broke the news via Twitter, seemingly confirming rumours of the buyout, which have been floating around for a few days now. Breaking: The Yahoo board has approved a deal to pay $1.1 billion in cash for the blogging site Tumblr. wsj.com— Wall Street Journal (@WSJ) May 19, 2013 Tech pundits had expected Yahoo CEO Marissa Meyer to announce the acquisition at a scheduled press briefing tomorrow, but it looks like the cat got let out the bag a little early. According to...

  • They’re not that into you: beware selfish job recruiters on social media

    Recruiters and the companies they service have long enjoyed something of a standoffish relationship. While both recognise the need for the other in order to meet their business objectives, the frantic drive to meet commission targets has seen what were once functional (albeit fraught) associations degenerating rapidly. Today’s recruiters bear striking resemblance to desperate men trying to pick up someone in a bar -- they pay little heed to their audience’s needs, and pin their hopes of success almost solely on the fact that someone, somewhere, is bound to be more desperate than them. It’s not a pretty approach to recruitment,...

  • 8 ways to improve your Facebook EdgeRank

    Just as Google has a set of complex algorithms that determine where your website or content ranks in its search results, Facebook has its own set of algorithms that determine what content shows up in a user’s newsfeed. These algorithms have become what is now known as EdgeRank. While we can’t be exactly sure what Facebook takes into consideration, it has provided us with three elements that it claims determine EdgeRank. Affinity or the relationship the user has with the object, for example how often they interact with the page. Weight is a value system that Facebook has assigned...