• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!
  • Is your social campaign being ignored? Here are 6 ways to draw attention to it

    Most of the social media gurus and experts will tell you that social media is all about setting up monitoring processes for your brand, and to be responsive to the questions and needs of your target market. It's very rare that they will tell you what to do when you have no audience at all when you start with your campaign. What do you do if you have no audience and no one is talking about your business or brand at all on the social web? What strategies can you implement to get the ball rolling with your campaign? Do...

  • Chobani: how social loyalty took a yoghurt maker from zero to a billion

    "Zero to a billion dollars in five years” - With that statement alone, Hamdi Ulukaya, the founder and president of Chobani yoghurt, needed little fanfare for his PSFK 2013 talk. With no slides, no pictures or audio accompaniment necessary, Ulukaya became one of the highlights of this year’s conference, illustrating how his gut instinct led him to take on a new venture that has since had a meteoric rise to success and amassed a solid social media following in the process. When Ulukaya talks you can almost imagine exactly what it was like when he first walked into...

  • China’s growth is not in decline: here’s why

    In 2010 China was the place of choice for foreign investment in the tech sector. Fast forward to today and it's an IPO ghost town, with less money and deals than a mid-level casino. At the heart of this "decline" in foreign interest are a number of factors. The Next Web states that political unrest, audit checks and internet censorship are but a few reasons for investor hesitation while Bloomberg pips rising employee and land costs as lowering China's "attractiveness as a destination for foreign investors." The proof is in the IPO-pudding and number of deals. Read more on Ventureburn....

  • Action Launcher 1.5.7 review: ‘Shutters’ and more

    Action Launcher 1.5.7 (US$3.99) is here, and Developer Chris Lacy released a brand new feature called, Shutters. What this does is eliminate the need for a ton of homescreens, so you can get where you want to be faster and with fewer actions. In my previous review of Action Launcher, I told you about Lacy’s take on folders, Covers. This time I’m focussing on the coolest feature to hit an Android launcher for as long as I can remember, well, since Covers really. Shutters have totally changed the way I use my phone, again. Read more on Gearburn. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var...

  • 4 crazy eco-friendly chargers for your smartphone

    You’ve probably heard about some outrageously cool ways to charge your mobile phone before. The solar charger for when you go camping, for example. You could probably find at your local gadget shop. Nokia’s wireless charger meanwhile has, since the release of the Nokia Lumia series, made a big splash but the buzz quickly dissipated. Most of these innovations you’ll discover on Kickstarter which makes these crazy gadgets rather exclusive by nature. Others you’ll find in areas where the need for a reliable alternative to your traditional "plug-in-the-wall" charger is much greater than the novelty of a Kickstarter gadget. Read...

  • Life after Andrew Mason: Groupon’s stock up 40%

    Things haven't been easy for Groupon since it went public in 2011. The company tanked after its most recent quarterly earnings report, losing nearly a quarter of its value, before losing founder and CEO Andrew Mason, after his firing. Mason's departure can't have been easy for the company, losing a founder never is, but the grace, dignity and humor with which he decided to leave meant that it wasn't as big a scandal as it might have been. In fact, the group-buying site that fueled the phenomenon seems to have made a pretty good recovery in the time since. In...

  • India’s Vserv.mobi teams up with Yahoo! to target South East Asia

    Indian mobile ad network Vserv.mobi has announced a strategic partnership with Yahoo! that will see the two companies attempting to conquer South East Asia. In an official blog post, Vserv says the move is part of Yahoo's efforts at becoming predominantly mobile company. "With this partnership", the company says, "our advertisers will be able to experience the superior audience targeting capabilities of our network on Yahoo’s inventory across Southeast Asia including Singapore, Malaysia, Philippines, Thailand and Vietnam". The Next Web quotes Vserv.mobi VP Vikas Gulati as saying the deal will bring “lucrative benefits” for Yahoo! and the advertiser ecosystem. "Being...

  • Facebook Home has 500k+ installations a week after launch

    A week after its release onto the Google Play Store, Facebook Home has been downloaded more than 500 000 times. That's not the best start for a company with a user base of over a billion people. Then again, it took a few days for the app to go global and it's still rolling out to a number of Android devices. Still, Home hasn't exactly received the warmest of receptions since it went live. The app has a paltry two and a half star rating on the Google Play store with some calling it clunky and unintuitive, especially in...

  • Engineering the Internet of Things, ‘climate responsive’ tech and serendipity

    All tech giants seem to be redesigning and creating newer, smarter campuses. Google, Apple, Microsoft and Yahoo have been undergoing changes to their employees’ work spaces by engineering a ‘smarter’ work environment that could increase creativity and productivity. "Smart buildings will become smart cities," Microsoft's Darrel Smith says. "And smart cities will change everything." Many companies rely on what is called ‘living buildings’ having designed the structure in order to promote as many chance meetings as possible in order to promote creativity. Others rely on green, sustainable tech or even 'data blankets' used to analyse environments through sensors. Berlin’s flughafen...

  • Omidyar Network releases African entrepreneurship report, it’s a must read

    We have the pleasure of presenting the Accelerating Entrepreneurship in Africa report compiled by the Omidyar Network, the philanthropic foundation established by Pierre Omidyar -- the founder of eBay -- in partnership with global strategy consulting film, Monitor Group. This epic 48-page report is the result of a three-phase research project launched in 2012 aimed to better understand the state of entrepreneurship in Africa. The project started with a survey of 582 entrepreneurs across six Sub-Saharan African countries: Ethiopia, Ghana, Kenya, Nigeria, South Africa and Tanzania which was then augmented into 72 in-depth interviews. Read more on Ventureburn. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var...

  • Inside Facebook Home and Google’s Star Trek dream: top stories you should read

    So you thought Glass was a crazy ambition? Google has something else up its sleeve: it's trying to replicate a gadget previously only glimpsed by sci fi fans. But while the tech giant has its eye on the future, Facebook is focusing on your friends and your phone, if its recent Home launch is any indication. Your friends are also important to TV networks, who want as many viewers as possible so they can bundle in ads and programming and make a serious profit. But are friends and followers a reliable metric for measuring interest levels on social media? Confused?...

  • Read the transcript of Julian Assange’s ‘secret meeting’ with Google’s chairman

    It seems in the process of doing research for his upcoming book, Google chairperson Eric Schmidt took at trip to the UK to have a chat with Julian Assange. Today Wikileaks published the transcript of a five hour interview conducted with its founder, claiming the "secret meeting" occurred in June 2011 while Assange was under house arrest. It's billed as a meeting between Assange and Google's CEO, but that isn't technically true -- Schmidt handed the reins back to co-founder Larry Page in April 2011, but has stayed on as executive chairman since then. According to the transcript, the...

  • Reddit faces outages in midst of DDoS attack

    Reddit is experiencing intermittent outages apparently due to a malicious DDoS attack. People trying to access the site, which labels itself "the front page of the internet", were greeted with the following image: Anyone who did manage to access the site meanwhile was greeted with a warning stating that: "Site availability is being impacted by a malicious DDoS attack. Please stay tuned". Heavy traffic There were thoughts that the outage was due to heavy traffic around the Watertown shootings which took place near Boston, USA today. A Reddit thread had been live-posting a police feed regarding the incidents which took place...

  • Google’s new One Today app brings social charity to the crowd

    Crowdfunding charities has never been this fun. By using transparency and social elements, Google’s new One Today app tries to create a novel way to stimulate the charitable urges of its Android users. The app was launched this week with the idea of people donating US$1 each at the same time keeping track of how and where the donations are being spent. This transparency feature is one of the advantages the app tries to bring compared to other donor sites or organizations. Another element which gives this app personality is the fact that it tries to incorporate social into...

  • What big cloud trends will impact us in the near future?

    Over the past couple of years cloud computing has proven itself worthy and, although many businesses are still slow to transition, there is no doubt that as legacy SLA’s (Service Level Agreements) are upgraded, more businesses will venture into the cloud in order to reap the benefits that comes with it. There is also a level of maturity from the cloud that some companies were waiting for before they made the transition. We're beginning to see the introduction of more cloud based services and as we see an increase in the uptake, we will also start seeing the first...