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      Because cars are gadgets
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      Incisive reviews for the gadget obsessed
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      Startup news for emerging markets
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      Digital industry jobs for the anti 9 to 5!
  • Google Knowledge Graph and the future of voice-activated intelligent search

    Google's core business is all about finding you what you need to know. The company has become synonymous with searching the internet, so it is no surprise that it will always try to innovate in that area. The next step in search? Well, that would be Knowledge Graph. When Google launched its latest version of search, it said it was trying to build a search of the future that taps into the "collective intelligence of the web and understands the world a bit more like people do". Knowledge Graph is all about intelligence: it's an algorithm that understands real-world entities...

  • What is the big deal about Big Data in marketing?

    Big Data. The term that everyone seems to be throwing around at the moment. CIOs are using it, COOs are using it, even the CEO is getting involved. But the real area of the business where Big Data is exceptionally useful is in the CMO's arena. The question has to be asked though, what Big Data are those in marketing after and what are they going to do with it once they have it? The answer is actually quite simple: predictive analytics on a customers' lifetime value. In English, that means that people want to be able to predict...

  • Razer Carcharias review: bargain price, premium sound

    When I hear “Razer,” I think “dedicated gamer.” The two are almost synonymous. This headset brushes by this brittle but crucial association. The Razer Carcharias slogan reads “Command in Comfort.” and rightfully so. This is a headset that delivers a reliable experience well worth exploring. It’s designed and priced for the gaming crowd with a budget who still need an immersive, quality gaming experience. It’s both PC and Xbox 360 compatible and great for co-op games. Its products scream “hardcore gamer”. Read more on Gearburn. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • Spock takes on Spock in this ultra-geeky Audi ad

    It's the kind of thing usually reserved for geek fantasies or bad fan fiction, but in the world portrayed by a new Audi ad Leonard Nimoy (classic Spock) and Zachary Quinto (Spock in the JJ Abrams Star Trek films) hang out and have a massive competitive streak. In the ad, Nimoy beats Quinto at chess who then challenges him to a round of golf, adding that whoever gets to the club first has to buy lunch. Quinto has an Audi S7 which, the German marque would have you believe, has features straight out of the Star Trek universe and...

  • Google doodle pays video tribute to graphic designer, filmmaker Saul Bass

    Today's Google doodle is one of the best we've seen in a while. It's a video celebration of graphic designer and filmmaker Saul Bass on what would have been his 93rd Birthday. Bass's 40 year career saw him work with the likes of Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese and make some of film's most famous title sequences. Among those sequences are the animated paper cut-out of a heroin addict's arm for Preminger's The Man with the Golden Arm, the credits racing up and down what eventually becomes a high-angle shot of a skyscraper...

  • Adobe kills Creative Suite, moves to service-based Creative Cloud

    Adobe Creative Suite is no longer a product. It's a service. What was once just an option, will become the only way to access the Adobe Creative Suite family of applications come 17 June. Creative Suite (CS) will officially be replaced by Adobe Creative Cloud (CC), a subscription-based service with all the bells and whistles that come with the cloud. Announced at Adobe's MAX conference, and received with mixed reactions across social media platforms, the move marks Adobe's official shift from a product-driven company to a service-driven one after experimenting with it for the last two years. This means that...

  • Twitter amps up its status as a news agent with new job posting

    Twitter breaks news and readers flock to the social network for the latest in world events, so it stands to reason that the company will capitalise on that. It's looking for a head of news and journalism. According to the job posting, the company "is playing an integral role in the evolution of the news industry — both as a tool for reporters and newsrooms and as a way for consumers to find news in real-time. Twitter has already changed the way news breaks and provided journalists new ways to connect with their readers". Due to the role the microblogging...

  • BRCK: Ushahidi’s Kickstarter project designed to fix Africa’s internet issues

    Leave it to the Kenyans to figure out a way to connect to the internet no matter where you are and without electricity. Currently attempting to raise a whooping US$125 000 on crowdfunding platform Kickstarter, BRCK is an Ushahidi initiative that hopes to solve internet connectivity issues in remote areas. The device is "the easiest, most reliable way to connect to the internet, anywhere in the world, even when you don’t have electricity," says open source information and mapping company Ushahidi. According to the team, the gadget, which could be described as mobile router, works as a backup generator for...

  • India is watching double the online video it did in 2011

    The people of India are watching double the number of online videos they were two years ago. New research from comScore suggests that the BRIC giant is consuming 3.7-billion videos per month, up from 1.86-billion in 2011. This dramatic growth, says comScore, is largely down to a sizeable increase in the number of online video viewers, in addition to increasing consumption per viewer. The total online video audience in India has grown 74% to 54-million viewers, with the average viewer watching 18% more videos and spending 28% more time viewing. As is the case with much of the rest...

  • LinkedIn, marriage problems and reputation: guard your digital footprint

    I am sitting here looking at a photo of my family taken on a recent vacation: everything looks great. We're a happy family. Source: Jon Sumroy Of course the camera always lies! The moments leading up to this idyllic snap were the usual chaos … “stop fighting; sit still; can you all look at the camera at the same time; smile please… look happy; stop tapping; take another one just in case”. But the result is fine; my wife and I are smiling and our four kids all appear happy – a good, old-fashioned, nuclear family. A famous Rabbi* once said,...

  • Sorry, but your good idea isn’t innovation until you do something

    An idea is not innovation. There exists an expansive divide between the idea and the execution of a project, between the concept and the reality. The purpose of leadership in any organisation is to shorten that gap as far and as soon as possible. An idea is only as good as how well an organisation brings it to life, and as mundane as it may sound to the creatives, there should be certain processes and tools to enable the award-winning idea to one day take centre stage. The structure Many organisations pay lip service to innovation and development, and there's a...

  • Samsung echoes Apple’s closed OS: Galaxy S4 ‘impossible to root’

    There is little doubt when it comes to who the leading Android handset manufacturer in the world is, considering Samsung has obliterated all competition since the inception of its Galaxy S II. The Galaxy range has sold tens of millions of devices and I’m sure you know more than a few people who use one of them. The devices are obviously aimed at the mass market, and as such Samsung has taken some steps to keep its latest flagship, the Galaxy S IV more secure, if less customisable, than its predecessors. Read more on Gearburn. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • Want retweets? Here are the 7 most powerful calls to action

    I’m a big fan of social calls-to-action. Previously, I’ve found evidence that they work on Facebook and Twitter. So I wanted to expand my research and see if I could find more words and phrases that were good at spurring people to social action. Using a huge data set of more than 2.7-million tweets provided to me by the awesome folks at Buffer, I analysed the use of calls-to-action (like “please retweet”) and their relationship to retweets. To control for number of followers, I used a retweets-per-follower ratio. I found that there are seven words and phrases that when included in...

  • Windows 8 goes past the 100m mark as SkyDrive hits 250m users

    Microsoft has sold more than 100-million installs for Windows 8 since it became generally available and claims to have over 250-million users on its cloud-based storage service SkyDrive. In an official blog post, the Redmond-based giant's chief marketing officer and chief financial officer Tami Reller confirmed that the OS had reached the 100-million mark, up from 60-million licenses sold by January. Those 40-million extra licenses, she explains, come largely from the PC market, with the "vast majority" shipping on new PCS. "Windows 8 is a big, ambitious change", she says, "While we realize that change takes time, we feel...

  • GTA V preview: three man open-world chaos

    Grand Theft Auto V is a fat, full-bodied game, overflowing with things to see and do. But above all else, it wants to be one thing very badly: a good heist game. A new screenshot says it all. Michael stands in the foreground wearing a mask worthy of Hannibal Lector. He’s flanked by a monkey (Trevor) and a skull (Franklin). These are your protagonists, and they’re dressed for business. Crime has always been central to Grand Theft Auto’s DNA, yet now the vision has been focused, sharpened. The crux of GTA V is less jacking cars, and more planning and executing...