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  • Get your tweet on in support of World TB Day

    It’s World Tuberculosis Day today, 24 March 2011 and Lancet Laboratories in South Africa has launched a Twitter campaign to help raise awareness about the disease by motivating Twitter fans to use the hashtag #WorldTBDay in their tweets. The online campaign moves beyond the usual poster and leaflet health-education campaign and is intended to help start a conversation about TB, between ordinary South Africans, by targeting key members of the South African Twitter community, the organisation said. The campaign is motivating Twitter users to take part by offering one free sputum ZN test for every five times the hash tag #WorldTBDay...

  • The rise of Firefox: Introducing Firefox4

    The web browser. That simple software application that traverses URIs presented as web pages, images, video or any other content and renders it all neatly inside a compact window may often be taken for granted by the online community who demand 24 hour access. The rapid succession of mobile browsing into the internet sphere, along with savvy mobile and desktop applications that have capitalised on the user experience -- has but added to the indulgence. The term 'browser' is now somewhat saturated in terms of its definition. But this was not always so. A quick history lesson: In the days preceding the great browser...

  • Social networking: A fun cocktail party not a psychologist’s couch

    Projecting a brave and blissful face to the world when your wife has left you and you’ve been retrenched is nothing new. People have been “keeping up appearances” for hundreds of years. But in the social media age, this has taken on whole new proportions and become a daily pressure (or pleasure). Of course, creating an online persona is one of the wonderful things about the digital space. Real-life introverts often find the freedom to express themselves vociferously via social media platforms. Also, despite the inherently public nature of such platforms, many people are naturally private and use these tools...

  • Five tools for measuring social media ROI

    Quantifying the Return on Investment (ROI) of a company's social media campaign has been every marketer's bane with existing real world business performance metrics failing to provide the measurements driven by trends and behavioral patterns. Now, in his latest post on Web Strategist, Altimeter Group researcher Jeremiah Owyang prescribes The ROI Pyramid as a marketer’s solution for tracking success in 2011. Essentially defining the metrics by which business interacts with relevant stakeholders in a precise and simple form, the chart will also hopefully shed light on the ever changing social media ROI paradigm. Owyang goes on to explain that while measuring social media...

  • Rebecca Black is laughing all the way to the bank

    Rebecca Black, the 13-year old singer who has been widely panned for singing "the worst song ever", is laughing all the way to the bank. Billboard.com has estimated that the singer is making about US$27 000 per week off the song, and is likely to make even more once she releases her acoustic version, which she announced she is doing to dispel the rumours that she needs auto-tune to sing. The Hollywood Reporter picks up the story: "...iTunes pays 70 cents per download. "Friday" has reportedly been downloaded several hundred thousand times, and is listed as No.45 on iTunes...

  • Some may get around NYTimes.com’s new paywall

    It seems that some people will manage to find ways around NYTimes.com's new paywall, this according to the publisher. However, the bracket will mostly consist of teenagers and the unemployed. "We did create something purposely porous," Arthur Sulzberger said of the system being implemented by the Times to begin charging readers next week for full access to NYTimes.com. "Can people go around the system?" Sulzberger asked during an appearance at The Paley Center for Media here. "The answer is yes. There are going to be ways. "Just as if you run down Sixth Avenue right now and you pass a newsstand and...

  • 10 social media myths that undermine business strategies

    Social media is a new field for many for marketers, entrepreneurs and business managers. Any sensible marketer knows that ignoring social media is not an option. It is necessary to understand that social media has become another battleground for consumers. Eric Rice exposes the following 10 myths which should quickly lift the “veil of mystery” surrounding social media. Myth 1: “Social marketing is great because it’s free.” Even if you don’t spent money, your investment of time and energy is significant for opportunity cost. Both you and your team should consider that you’ll need to set aside time to chart...

  • A step in the right direction for mobile payments

    Mobile payments for mobile subscription services are receiving much news of late due to negative consumer sentiment over unsolicited billings. An imminent change in the way that South African mobile provider Vodacom signs up customers for third party mobile subscription services is good news for consumers and paves the way towards building increased confidence in mobile payments. A second important development is the recent law that states that mobile network operators should put in place the ability to block a handset from requesting any subscription services. But with no official launch date yet from Vodacom, and no sign of...

  • Yahoo! speeds search queries with Search Direct

    Yahoo! has began a US only beta testing of a search feature that displays answers to queries and links to websites as people type their queries. A test version of Search Direct will be added in coming months to all Yahoo! properties in the US with search query boxes. Search Direct predicts what people may be seeking with each letter typed in query boxes and then pops up an evolving set of results. "It's not just a bunch of links," said Yahoo! chief product officer Blake Irving. "It is images and data you were looking for; much smarter and much faster." The feature...

  • India’s media industry is a ‘sleeping tiger’ — Murdoch

    On Wednesday News Corp executive James Murdoch referred to India's media industry as a "sleeping tiger" following a report forecast the sector would double its revenues to nearly US$30-billion by 2015. "India's creative force is still a sleeping tiger waiting to be awakened," said Murdoch, News Corp's European and Asian operations chief, while describing global media firms as "grey and tired". "The impressive achievements of the last two decades have not even begun to fulfil the potential of this great land," added the son of media mogul Rupert Murdoch. Murdoch's comments to a media conference in Mumbai came as a report by...

  • LinkedIn enters social-networking big league [Infographic]

    Professionals everywhere have revived the once-ailing LinkedIn. Users once referred to the career-oriented social network as boring and lacking any real innovation. It seems however, that 2011 is LinkedIn's year to shine. On Tuesday the site announced it had hit 100-million members, more than half of whom live outside the US. LinkedIn, which was launched in 2003 by Reid Hoffman, released an infographic (below) of its milestones, showing the social network has users in more than 200 countries. More than forty million of those LinkedIn users live in the US while the remaining 56-million are overseas. Brazil has the highest...

  • Startup conference Net Prophet announces dates and lineup

    Africa's premier technology startup conference, Net Prophet, is back and taking place on 12 May at Mutual Park in Cape Town. In just two years, Net Prophet has established itself as the biggest technology startup event on the South African calendar. The stellar line-up of speakers, most of them successful entrepreneurs themselves, will share, inspire and equip other entrepreneurs across Africa to promote a technology rich culture. Net Prophet 2011, hosted by the non-profit RAMP Foundation and supported by Platinum sponsor, Old Mutual, maintains an 'open source' philosophy by offering the conference as a free to attend event. In...

  • A VC boom in new media?

    Investment banker Kevin Covert is increasing staff at his company, Covert & Co, up to prepare for a mergers and acquisitions (M&A) bonanza in Silicon Valley. Move over social networking, move over ecommerce -- he reckons that the conditions are great for M&A -- "especially in new media". If the recent, high-profile Techcrunch and Huffington Post deals are anything to go by, he may be right. Although these are only two high profile deals -- and to the same company, AOL. Covert is no stranger to the Silicon Valley scene: Over the past ten years he's had a hand in many...

  • Tips on adjusting to Google’s Panda algorithm change

    Google scared a lot of web masters when it unleashed the Panda, an update that made a massive impact on the web. A full one out of nine searches in the United States were affected and a full 12 percent of the web's sites were also affected. Google's spokesperson Matt Cutts, familiar to many who do link building and Search Engine Optimisation, has stated that the change is one Google feels good about. It is aimed at what are referred to as 'content farms', sites that post massive amounts of content that Google feels is poor in terms of its...

  • Ways to enhance your WordPress blog

    WordPress has, for many, become the platform of choice for powering business websites, both general content-managed and blog websites alike. Let us not forget the platform's roots, which lie in the realm of personal blogging and "what I did on my weekend"-style blog posts, shared with friends and bloggers the world over. WordPress, when used to its fullest as a blogging platform, has an immense amount of functionality built in to truly enhance and ease the blogging experience. There are, of course, a few extras that can be added to enhance your blog and really make it work for you,...