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  • Still undecided about Foursquare? 5 pros and cons

    Remember when location based social networks were the new sexy thing on the web? It seems like such a short while ago that the first mayor of every major international Starbucks chain walked off all caffeinated up with their Barista badges and US$1 off a 'however-you-want-it' Frappuccino blended beverage. Then came the inevitable power struggle as users ousted each other by checking in to their favorite diner/takeout/restaurant or seedy massage parlours , all coveting the inglorious mayoral title. This phase then gave way to the annoyance - the endless hubris of the bothersome 'I'm at' post or tweet and the need to...

  • Integrating marketing and social media remains a challenge

    According to industry sources, social media spending will become a larger percentage of companies’ marketing budgets. But as trends analyst and digital intelligence company eMarketer reports, integrating social media into their overall business strategies still poses a challenge. The American Marketing Association and Duke University’s Fuqua School of Business conducted research amongst over 400 top marketers for the February 2011 Chief Marketing Officer (CMO) Survey. Their conclusions reveal that over the next 12 months, social media spending will increase to 9.8% of marketing budgets, up from the current level of 5.6%. By 2016, it is expect to exceed 18%. "Marketers that...

  • Apple debuts iPad 2, gets favourable response from web world

    Apple CEO Steve Jobs made a surprise appearance at Yerba Buena Center for the Arts in San Francisco on Wednesday as Apple debuted the iPad 2. "We've been working on this product for awhile, and I didn't want to miss it," Jobs said before launching into the presentation. The iPad 2 features a new, faster OS (iOS 4.3) with dual-core processor, two cameras (front and back), offered in two colours (black and white) and 1/3 thinner (making it thinner than the iPhone 4).  It also automatically syncs with Apple TV and includes an HDMI output. It's shipping in the United States on March 11...

  • 8 BlackBerry apps for the business folk

    Research in Motion has done a pretty good job marketing the BlackBerry as a business phone with great social media capabilities. As a BlackBerry user, the amount of applications in the "Blackberry App World" still overwhelms me, and I am a social user. It seems I'm not alone -- most of the people I know use the BlackBerry for personal use. However for the business users out there connected to the BlackBerry Enterprise Server, who require their phones to function in the business world, here are a few apps that might help. Not all apps are exclusive to the...

  • Prepare for the New York Times paywall

    New York Times fans, prepare yourself. The paywall is imminent for readers of one of the world's most widely read news sources. The New York Times announced on Wednesday that it is in the "final testing phase" of its plan to charge readers for full access to the newspaper's website and will start doing so soon. The Times Co. announced in January of last year that it would begin charging readers of NYTimes.com in early 2011, using a "metered model" that will offer users free access to a set number of articles before they will be asked to pay. "The pay...

  • 6 tips for startup success

    Rob Stokes is an entrepreneurial successes heading a multi-national agency, Quirk eMarketing. His company delivers marketing solutions for businesses and brands that seek to engage with connected audiences. Quirk has grown from a one man agency working out of Rob's home to an international business with headquarters in Cape Town, Johannesburg and London. In just under a decade there are now over 80 "quirkstars" across the 3 offices, with the main production studio located in Cape Town. Through campaigns, platforms and software applications, Quirk has gained international recognition. Memeburn sat down with Rob, who is also chairman of the...

  • Eye controlled laptop? It’s here

    A global first, a laptop controlled by the users eyes. Users can open files, play music and view pictures using just the power of their eyes. This new technology turned heads Wednesday at the CeBIT tech fair. The laptop integrates cutting-edge "eye tracking" technology by Swedish firm Tobii that follows the movement of the user's eyes and allows him or her to operate menus and select icons. The prototype is also good for the environment as it recognises when you are not looking at it and automatically goes into screen saver mode, saving energy, Tobii says. It restarts as soon as...

  • Human rights network releases damning Chinese media report

    A Hong Kong human rights networks says China’s heavily-censored internet is the main battleground in the fight for freedom of expression. The Chinese Human Rights Defenders (CHRD), a network of activists, detailed a litany of rights abuses in its annual report on the events of 2010. Details on the list of acts committed by the state against campaigners include more than 3 500 cases of arbitrary detention and allegations of torture. The network called on Beijing to release all rights activists including jailed Nobel peace laureate Liu Xiaobo, investigate security personnel accused of rights violations and guarantee free expression and...

  • Snaply: Taking the ‘exclusivity out’ of eCommerce site building

    As society moves more into the online sphere, the need to do practically everything online grows. eCommerce sites are growing bigger and adding more products online. What began with just DVDs and books sales online has now moved to helicopters, real estate and ridiculous items such as actual human beings and Twitter accounts being auctioned off on eBay. Companies that want to be taken seriously in this economic climate need to stake their claim online. Buying and selling online is a growing trend that cannot be ignored and companies that rely on a steady sales stream need to cater for...

  • Canonical: Hardened corporate or community leader?

    Open Source is starting to become a very lucrative business model these days and I think we have Google to thank for that. However, this means money is coming in for people who didn’t get much before and who feel that it’s long overdue. Naturally capitalist greed gets the better of the once generous and the Gnome Foundation and Canonical have locked horns. Let’s investigate the situation a little further. Background Founded by South African entrepreneur Mark Shuttleworth, Canonical is the corporate backer of Ubuntu, the third most popular desktop operating system in the world after Windows and MacOS. Ubuntu is built...

  • Michael Joseph and Mpesa: A missed opportunity

    Michael Joseph was the CEO of Safaricom, taking the mobile operator from 5 employees to dominating the Kenyan mobile operator market with over 80% market share in his 10 years at the helm. Regardless of your personal feelings on the man, you have to admire the tenacious approach he took growing the business, and his willingness to invest in his company’s future, thereby decimating his (often inept) competition. Possibly MJ’s (how he’s known in local Kenyan parlance) greatest business move was also a measured risk --that is being the company to take a software created by parent Vodafone Group...

  • How to safeguard your intellectual property

    Intellectual Property (IP) is an intangible asset to an entrepreneur. When it comes to assuring investors they are placing their cash in an exclusive product or service that is legally protected, securing your IP is a must. Alex Fraser of Invenfin, an early-stage venture capital company says there are some things you need to know before you take your idea to investors. According to Fraser, not having proper IP ownership is by far the largest problem Invenfin sees when dealing with the thousands of entrepreneurs that pass through its doors. Fraser, who lectures on entrepreneurship and venture capital to students,...

  • It’s all about the gadgets at the CeBIT tech fair

    CeBIT’s high-tech fair on Wednesday continued to wow visitors with a "Shakespeare-reciting robot and intelligent" cocktail shaker at topping the list of innovations. Some products are plain futuristic, while others are ingenious or simply downright pointless. The event which is the world's biggest IT expo this year showcased thousands of the latest gadgets. An estimated 350,000 visitors have travelled to Hanover in northern Germany for the annual gathering. No one finds it easy to wake up in the morning. But even the heaviest sleeper has found his match in the "intelligent" alarm clock designed by students at the Technical University of...

  • Facebook’s one of a kind acquisition – to gain outside expertise

    Startup Beluga, founded by former Google employees - which allows users to send group messages to family or friends – has been bought, by Facebook. There are no financial details of the transaction, but the deal is interesting: unlike Facebook’s other deals, it looks like the company may actually use Beluga’s technology, according to Business Insider’s Anthony Ha. Beluga allows users to create groups of friends with whom they want to share text messages, images, and emoticons, as Hu points out. The service launched in December, and there seems to be increasing interest in group chat products from...

  • Apple gets ready to unveil iPad upgrade

    Rivals struggle to compete as Apple gets ready to unveil a second-generation iPad on Wednesday. The internet has been abuzz with industry insiders and Apple lovers expressing desires and speculation regarding what the maker of iPhones, iPods, iPads, and Macintosh computers has in store at an invitation-only event in San Francisco. Cryptic invitations provided the date, time and location of the event and displayed an image of a March 2 calendar page peeling back to reveal a corner of an iPad. The message on the page reads "Come see what 2011 will be the year of." Technology analysts have taken to referring...