I took a left, it took a left, and my right was met by a pause from the big-eyed digital waitress who left a…
Dear Digital Industry, it’s time to break data creativity out of their silos
“Data is the new oil” is a phrase we’ve all seen, in some variation, in conference presentation after conference presentation. Knowing everything about your…
How to get the most from your lead scoring model
Lead scoring offers a highly useful tool, not only for increased engagement but also for conversion. For lead nurturing, scoring simplifies the process of…
How AI will put the ‘kapow’ back into marketing
It seems like everyone is talking about artificial intelligence (AI) being a game changer, but how many marketers really understand how AI is changing…
Facebook bans cryptocurrency ads
Facebook has said it will ban ads related to financial products and services like cryptocurrency, binary options and initial coin offerings. The move is a bid…