Everlytic is more connected to its business partners than ever before. This is after South Africa’s most trusted bulk communication platform company held its…
3 levels of management crucial to your ORM strategy
Having to monitor your online reputation proactively is often thought of as the negative side of social media. Online reputation management has become a…
Malema’s hearing: More than $200 000 worth of negative coverage
The high-profile disciplinary hearing of ANC Youth League leader Julius Malema has so far reached an astonishing 8 419 565 individuals, “costing” South Africa…
10 Online reputation tools worth exploring
ORM and social CRM have become social media buzzwords. They’ve started doing the rounds in boardrooms. Given their proliferation, I decided to look at…
The ‘Chinese Room’ and why computers can’t figure out sarcasm
Econsultancy.com, which recently launched its Twitter for Business Guide, suggests that, contrary to popular belief, most of the sentiment posted about brands on Twitter…