Meta has announced the launch of Meta AI in South Africa with built-in Llama 3 on WhatsApp. This is a leapfrog step for…
Email marketing is still relevant, ignore it at your peril
Email has found itself in a precarious situation. While it’s still everywhere — and not going anywhere — its users have no shortage of…
Six reasons why your email marketing campaign is failing
In the midst of the rise of social media and mobile marketing, email marketing still continues to rake-in an impressive ROI, but that doesn’t…
What developments can you expect from email marketing in 2011?
2010 has come and gone and arguably the biggest industry prediction that came to pass was the rise (and rise) of social media and…
8 of the best (and worst) email subject lines
You have around 2 seconds and less than 50 characters to grab your reader’s attention with the subject line of your email campaign, so…