E-hailing app service Bolt has over the past year introduced several proactive safety measures to ensure every commuter gets to their destination in one…
It’s about branding, stupid
Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?
We Media
Journalism on the internet is becoming a “conversation” rather than a “sermon”. Mainstream media should take note. What’s going on with the internet these…
Court judgement pasted on Google.be homepage
Here’s something I bet you’ve never seen before. See this rather long court judgement from a Belgian court pasted on Google’s normally-minimalist and clean…
The future of online advertising
Here’s a prediction: Expect online advertising to increasingly resemble television commercials. Soon there won’t be too much difference between an advert you see on…