At WAN, the speaker put up a slide of “20 ways to improve your newspaper’s website”. Some of them are pretty obvious, but here they are none-the-less (fill in the gaps).
Focus on local content and news
Stress immediacy
User generated content
User comments
User rankings and networking on your site
Embrace RSS (um, show me a website without RSS these days?)
Use other web services to promote your site (eg: SecondLife, MySpace, Facebook)
Facilitate blogging of content for readers (and try not to get your pants sued off)
Homogenous branding
Complement the print edition (I guess so)
Increase the use of photography
Design internal/article pages as landing pages (huge traffic comes via deeplinks)
Give blogs to journalists
Link to external sources of information (link, link, link!!!)
Personalise for the readers (what news do they want, personalise colours of site)
Manage relationships online
Tag clouds
Create a light edition
Increase the content niches relevant to your community (well if you have the budget)
Create select audio and video cats
Use the web as a content laboratory
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