Here is a perfect example of how a comprehensive semantic tagging strategy can add to a site’s SEO (Search Engine Optimisation). Just did a search on Wikipedia and Mail & Guardian — the site I used to run back in the 50s :-). The results were interesting.
Instead of the Wikipedia entry showing up as the first result in the Google search, the Mail & Guardian “organisation” tag referring to Wikipedia cracked it as the first Google result. Wikipedia is known for its outrageous search engine rankings so it’s pretty impressive it was pipped. There are thousands of these organisation pages, from obscure to common, listed in the site’s database, each occupying a place in Google’s search results.
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The organisation tag page is a computer generated page — it is computer generated content (CGC) — and its achieved top rank in Google with little or no effort… just by being there.
Search results screenshot from “The Google”
