Where users are getting their information and who they trust?

Here’s a nice graph from the authoritative eMarketer. It’s a study from the US showing where users are getting their information. Interesting to see that 26% and 24% of users respectively are using social network and blog sites. Local newspapers feature highly at 63%, a slight increase from 2007, but down from 2006. Mobile media is bottom of the pile, but you’d expect that to shoot up — and perhaps be much higher in other countries (than compared to, say, the US).

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Also interesting in these figures below (For US and Europe) is confirmation that users appear to trust information from friends (read: social networks) more than original news sources. Interesting one that, because the original source is generally news media itself.


On a trust scale, blogs generally sit bottom of the pile. I guess what this is missing, is which blog and who is the blogger? Unlike organised news media which share characteristics worldwide, it’s difficult to approach blogs in a homogeneous fashion. They’re just all so different.

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