Cape Town iceberg: Liqui-fruit stakes a claim

Finally, one of the big corporates has stood up and staked its claim to the iceberg that was spotted off Clifton Beach on Monday morning. Speculation has been rife about who was responsible, and now fruit juice giant Liqui-fruit has digitally added pieces of fruit to the iceberg, then added some lines of text which read “The end of global cooling….the start of the Liqui-Fruit summer meltdown.”, giving the video a slicker, more commercial treatment and promoting the Summer Meltdown on its Facebook page.

But is it really their campaign, or is Liqui-Fruit being opportunistic and hopping on the bandwagon?

No ad to show here.

Check out Liqui-Fruit’s ad:

This adoption follows hot on the heels of yesterday’s hi-jacking where a Hunter’s cider bottle was seen poking out of the iceberg:

This is one of the strangest stories we’ve followed in a long time, and it’s not getting any clearer.

Was there even a real commercial prop out there? Eyewitness News reported that the NSRI’s Craig Lambinson confirmed “there’s no iceberg coming past Clifton at this moment but there is an alcohol advert being shot in the bay at Clifton.”

Gifted photo-shoppers insist that it was all digitally created and that there never was a real iceberg? Does that mean the NSRI in on the act?

We’re beginning to think that @bearthryllz knows more than he’s letting on about this mysterious meme.