Showcasing social media case studies from around the world

I enjoyed the Bees Awards gala evening at the fabulous Legion of Honor museum in San Francisco. It was well attended and a well-dressed crowd, making a nice change from the typical geek events I go to where dressing down is considered dressing up.

Bastien Beauchamp and his team did a good job of presenting the event and keeping things moving along.

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There were a lot of awards, 16, in categories such as “Best 140 Characters Message (SMS, Tweet).”

Here is the list of winners including “Best Agency” Saatchi & Saatchi LA. This agency seemed a bit over represented in a bunch of categories and also over-represented at the awards with a small army of attendees.

I spoke to Leyl Black, from Spark PR, one of the judges. She said she really enjoyed being a judge but that she was the only woman judge out of more than 20 judges.

The next Bees Awards event is May 10, 2011 and you can apply to be a judge.

Here are the finalists for the 2010 Bees Awards. 19 renowned social media experts from 13 different countries reviewed social media works coming from all continents and 21 countries.

Best 140 Characters Message (SMS, Tweet)

Twitter Stunt (USA)

Best Use of Micro-Blogging Platform

Molière goes Twitter (Canada)

#Antennagate – Samsung vs. iPhone 4 (UK)

Hero of Social media (Russia)

Best Use of Social Media Platform

Facebook Showroom (Sweden)

Save Christmas (Sweden)

Go Pink Campaign Facebook App (Canada)

Toyota Sienna – Mommy Like/Daddy Like (USA)

Best Use of Mobile

Samir Noff (Smirnoff) (USA)

Mobile Counseling (South Africa)

Fiat Punto Evo Challenge (Germany)

Best Relationship with Blogs

ONE DROP Poetic Social Mission: Social Media War Room (Canada)

Mission: Unlock // Overclock (USA)

Tapping into the Power of Positivity and Social Media to Address Cultural Taboos (Singapore)

Best Conversation with Customers / Engagement

Is IKEA OK? (Poland)

Toyota Sponsafier (USA)

Doritos Viralocity (Canada)

Toyota Auto-Biography (USA)

Best Use of Alternative Tools

Bing Home Turf Finder (USA)

Real Life Like 2Coca Cola Village (Israel)

Clearasil goes social (Russia)

Best Use of Media Press Room

WINNER!

Nyheter om Nokia (Sweden)

Best Social CRM / Analytics

Toyota Sponsafier (USA)

Sony Futbol (México)

Best Copywriting

Toyota Sienna – Mommy Like/Daddy Like (USA)

Salty from Knorr (Canada)

Old Spice Response Campaign (USA)

Best Art Direction

Land of Illusion (South Korea)

Toyota Sponsafier (USA)

Salty from Knorr (Canada)

Best Innovation

Real Life Like 2Coca Cola Village (Israel)

The First Multi-Tagging picture (Israel)

Meet Android (Google hi-jack) campaign (UK)

Best Student Work

Bing Box (USA)

Run Your City (USA)

ADD AS FRIEND (Germany)

You Owe Me a Big Mac (Germany)

PooLotto (Germany)

Best Campaign

Lupin Steal Japan Project (Japan)

Toyota Sponsafier (USA)

Sony Futbol (México)

Old Spice Response Campaign (USA)

Agency of the Year

Saatchi & Saatchi Los Angeles (USA)

Proximity Canada (Canada)

Edelman (USA)

Wieden+Kennedy (USA)

Client of the Year

Toyota Motor Sales, USA, Inc. (USA)

Procter & Gamble (USA)

IKEA (Sweden)

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