The stunt turned out to be a viral video campaign on YouTube, orchestrated by fruit juice company Liqui-Fruit and its digital marketing agency Liquorice. The campaign sent shockwaves throughout the online community, particularly Cape Town where several videos were uploaded and shared as beach-goers spotted what would have quite possibly been the first “iceberg” on local shores.
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“We thought an ‘iceberg’ would be a great way to get people talking and it tied in with the global warming and our meltdown theme. We used an amateur video because it was ‘spotted’ by a member of the public and it couldn’t be professional footage if it was supposed to be believable,” said Liqui-Fruit’s Michelle van Schalk.
Over the weekend, the 10 icebergs made their way to Eden on the Bay, a picturesque development in Cape Town’s Blouberg community, for the Grand Finale. Where 10 people went head-to-head with the hope of winning the R50 000 grand prize in the Liqui-Fruit Summer Meltdown promotion. The lucky 10 were chosen from thousands who uploaded pictures of themselves with a pack of Liqui-Fruit and one of the many pieces of the iceberg that found its way around South Africa.
The weather was obliging as the contestants hosed down their individual icebergs in search of a winning key out of three possible keys frozen within. In the end Linda Lloyd of Hout Bay, Cape Town was first to emerged with the winning key.
“I was so shocked when I opened the chest and there was the blank cheque and it was the first key I got out of my ice,” she said excitedly.
“We are so grateful to all our consumers who have supported this competition and very impressed by all the supporters who made it out to Blouberg for the grand finale,” said van Schalk.
