It is to be expected that, although Foursquare is the location service buzzword, Facebook Locations dwarfs it; or that privacy concerns are stalling the adoption of these services. However, beyond those expected results, digital services company, Beyond, in partnership with the Social-Loco conference, took a look at the reality behind the “hype” of location services and came up with some rather interesting results.
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As Beyond put it, “the results give us a clear understanding of who the winners and losers are likely to be, as well as the types of things that will motivate the mass consumer to adopt location-based apps. They also highlight some of the real challenges there are to consumers embracing this technology”.
Click on the image to get the full infographic: