TomTom has launched a Top Gear themed device and combined it with the popular characters from the long-running automotive TV show.
Top Gear and TomTom are hoping to leverage the popularity of the motoring show by including options such as “Stig Mode”, presenter Jeremy Clarkson’s voice and “unique Top Gear selected points of interest including race tracks and raceway locations related to the series”. Stig Mode seems to be a bit of a novelty, as all it does is mute the TomTom HD.
South Africa manager for TomTom SA, Daan Henderickx claims the product will have mass appeal in South Africa. “For Top Gear fans, this limited edition satnav is the ultimate driving companion. Featuring The Stig, Clarkson and TomTom HD Traffic, the GO LIVE Top Gear edition is perfect for drivers who love the open road,” he said.
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