The fourth rendition of South Africa’s digital awards, the largest and most glamorous yet, awarded just eight golds, more than 35 silvers and many bronzes out of 52 categories, judged across a variety of digital media disciplines.
The Bookmarks is an event that recognises innovation in digital media and internet-based work for both agencies and online publishers. It was a lively, energetic, well-organised and noisy affair hosted by 5FM DJ Anele Mdoda and well-known technology columnist Simon Dingle.
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Across the various categories the gold winners, all agencies, were Ogilvy Interactive (three golds), Social Code, DigiVox, Synergize Online, Quirk, and Gloo Digital Design/Pixel Project.
Best agency was awarded to the Cape Town-based Quirk and best publishing house went to 24.com, which publishes News24, the largest news site in the country. Jason Xenopoulos, who was instrumental in creating the relatively new Native from three smaller agencies about two years ago, scooped the “Best Individual Contribution to South African Digital Media & Marketing”.
Surprisingly there were no gold awards in the online publisher category, with 24.com and Avusa picking up multiple silvers and bronzes. The mobile site category was dominated Ogilvy Interactive, DSTV Online and Prezence Digital.
In the “Product: Advertising & Search”, four golds awards were handed out to agencies Ogilvy Interactive, Social Code, DigiVox and Synergize Online. No golds were handed out for social media campaigns, although six silvers and a variety of bronze awards were secured by various agencies.
No gold awards were handed out for product and software creations by publishers and agencies, with agency Native picking up an award for its Content Management System (“NativeOS”) and a variety of silver and bronze awards for iPhone and tablet apps largely going to Media24/Naspers-owned companies.
Editorial awards were picked up by Media24, Mail & Guardian, Studio 83, New Media Publishing, Avusa Media LIVE and the Daily Maverick. The Graphic design and technology innovation awards were largely shared between Loerie winner HelloComputer, Trigger/Isobar and Gloo Digital Design.
“The success of this evening’s event and the calibre of the 2011 entries and winners is a clear indication that the digital industry is growing from strength to strength,” says Nikki Cockcroft, Chairperson of the DMMA and Bookmarks Chair.
The Bookmarks, a Digital Media and Marketing Association initiative, is judged by local and international industry figureheads from both the digital publishing and advertising disciplines.
Bookmarks 2011 award winners
CLUSTER – PRODUCT
| Product: websites/microsites/mobisites | |
| Category: Publisher | |
| Bronze winners: | |
| YourParenting.co.za | Media24 |
| TimesLIVE | Avusa Media LIVE |
| Channel24 | 24.com |
| Silver winners: | |
| DSTV.com | DStv Online |
| Food24 | 24.com |
| News24 | 24.com |
| Health24 | 24.com |
|
Category: Specialist Publisher |
|
| Bronze winners: | |
| Big Brother Amplified | DStv Online |
| Silver winners: | |
| BandwidthBlog.com | BandwidthBlog |
| Visi.co.za | New Media |
| Category: Microsite | |
| Bronze winners: | |
| Vodacom Powergram | HelloComputer |
| Silver winners: | |
| VW Polo GTI Date Drive Campaign | Ogilvy Interactive Cape Town |
| BP Ultimate Ride 2 | HelloComputer |
|
Category: Mobile Site – Retail |
|
| Bronze winners: | |
| Computicket.mobi | Prezence Digital |
| Silver winners: | |
| Sterkinekor.mobi | Prezence Digital |
|
Category: Mobile Site – Brand/Company Identity |
|
| Silver winners: | |
|
SAB Carling Black Label – Be The Coach Campaign |
Ogilvy Interactive Cape Town |
|
Category: Mobile Site – Publisher |
|
| Bronze winners: | |
| SoccerLaduma.mobi | Prezence Digital |
| mobi.SuperSport.com | DStv Online |
| m.news24.com | 24.com |
|
Product: advertising & search |
|
| Category: Display Advertising | |
| Bronze winners: | |
| Vodafone EA Games 'Pacman" | HelloComputer |
| BMW Fastpost | Gloo Digital Design |
|
Vodafone EA Games "Need for speed" |
HelloComputer |
| Gold winners: | |
| VW Golf R Campaign | Ogilvy Interactive Cape Town |
|
Category: Mobile Display Advertising |
|
| Bronze winners: | |
| Levi Go Forth | AdVine/OMG Digital |
|
Category: Paid Search Campaign |
|
| Bronze winners: | |
|
College Campus Students for Success |
Acceleration |
| Silver winners: | |
| Hyundai New Cars | Social Code |
| Gold winners: | |
| ORMS Direct | Social Code |
| BMW Search | DigiVOX |
|
Category: Organic Search Campaign |
|
| Gold winners: | |
| Cash Crusaders | Synergize Online |
| Product: Email Marketing | |
| Category: Email Campaign | |
| Silver winners: | |
| Countdown Sale | HomeChoice |
| Gold winners: | |
|
Capitec Bank Infographic Newsletter |
Quirk |
| Category: Email Publication | |
| Silver winners: | |
| First Thing Newsletter | The Daily Maverick |
| Product: Community and PR | |
|
Category: Social Media Category |
|
| Bronze winners: | |
| Amarula Greatest Sunsets | Liquorice |
| Appletiser | NATIVE |
| Savanna: lemon lovin' | Quirk |
| Silver winners: | |
| Vodacom | Cerebra Communications SA |
|
Category: Social Media Campaign |
|
| Bronze winners: | |
| VW Polo GTI Date Drive Campaign | Ogilvy Interactive Cape Town |
|
Chivas: Time to Lead Facebook campaign |
HelloComputer |
|
Exclusive Books FlashmobFireSale Campaign |
World Wide Creative |
| Trudon 1O118 | PopiMedia Innovations |
| Silver winners: | |
| Kulula.com 1O Year Birthday | Society/Mnemonic/King James |
| Vodacom Durban July RFID | iLogic |
| Hunters Facebook Refresh | NATIVE/14O BBDO |
| Plascon Art from Mess | Society/Mnemonic |
| Mr. Delivery – Fire the Chef | M&C Saatchi Abel |
| Category: Mobile Community | |
| Bronze winners: | |
| Virgin Mobile Finish the Story | World Wide Creative |
| SoccerLaduma.mobi | Prezence Digital |
| Category: Blog | |
| Silver winners: | |
| Samsung Blog | Cerebra Communications SA |
|
Product: Applications & Tools |
|
|
Category: Browser – based software |
|
| Bronze winners: | |
| pMailer | Prefix Technologies |
| NATIVE OS | NATIVE |
| Category: Handheld/Phone | |
| Silver winners: | |
| News24 | 24.com |
| Category: Tablet | |
| Bronze winners: | |
| MWEB Business Info Bank | Troika/CLARITY |
| Silver winners: | |
| ABC van Diere | TouchLab |
| SuperSport.com for iPad | DStv Online |
| Product: Games | |
| Category: Games | |
| Bronze winners: | |
| BP Ultimate Ride 2 | HelloComputer |
| VW Golf R Campaign | Ogilvy Interactive Cape Town |
|
Product: Online Video/Audio |
|
| Category: Online Video | |
| Bronze winners: | |
| VW Polo GTI Date Drive Campaign | Ogilvy Interactive Cape Town |
| Drive Dry – Thunda.com | Gloo Digital Design/Fox P2 |
| Silver winners: | |
| Mercedes Benz Test Drive | 14O BBDO |
|
Liqui-Fruit Summer Meltdown Campaign |
Liquorice |
| Category: Pod/Videocasts | |
| Bronze winners: | |
| ZANEWS | BothWorlds |
| Silver winners: | |
| Quirk Education Videos | QUIRK |
|
Product: Integrated/Mixed Media |
|
|
Category: Integrated Digital Marketing/Campaigns |
|
| Bronze winners: | |
| BP Ultimate Ride 2 | HelloComputer |
| BP Ultimate Score | HelloComputer |
| HiLux Man Up Challenge | Mesh Interactive |
| Silver winners: | |
| 5 Gum Launch | Tribal DDB |
| Gold winners: | |
|
SAB Carling Black Label – Be the Coach Campaign |
Ogilvy Interactive Cape Town |
| VW Polo GTI Date Drive Campaign | Ogilvy Interactive Cape Town |
|
Category: Multi-platform Publisher |
|
| Bronze winners: | |
| News24 | 24.com |
| Silver winners: | |
| Big Brother Amplified | DStv Online |
CLUSTER: CRAFT
|
Category: Editorial [media – news, magazines, radio and tv stations/networks] |
|
| Bronze winners: | |
| Sarie.com | Media24 |
| ANCYL Special Report | Mail & Guardian |
| Seven Deadly Sins | Studio 83 |
| TASTE website | New Media |
| Sowetan LIVE | Avusa Media LIVE |
| Silver winners: | |
| Daily Maverick | The Daily Maverick |
| ZANEWS | BothWorlds |
|
Category: Interface, Interaction, Navigation |
|
| Silver winners: | |
| The Musica Flo Browser | HelloComputer |
|
Category: Graphic Design, Illustration, Animation |
|
| Bronze winners: | |
| Android Characters | Trigger/Isobar |
| Silver winners: | |
| BP Ultimate Score | HelloComputer |
| The Musica Flo Browser | HelloComputer |
| Kruger Gold Rush | Gloo Digital Design |
| Category: Tech Innovation | |
| Bronze winners: | |
| BP Ultimate Ride 2 | HelloComputer |
| The Musica Flo Browser | HelloComputer |
| Gold winners: | |
| indaba Touch Table |
Gloo Digital Design/Pixel Project |
CLUSTER: INDIVIDUAL AND TEAM
AWARDS
|
Category: Best Digital Editorial Individual |
|
| Stephen Grootes | The Daily Maverick |
|
Category: Best Creative Director |
|
| Simon Spreckley | HelloComputer |
| Category: Best Media Planner | |
| Andre Britz | Quirk |
|
Category: Best Social Media Marketer |
|
| Melissa Attree | Melissa Attree |
|
Category: Best Copywriter/Content Writer |
|
| Sarah Manners | Quirk |
| Category: Best Intern/Student | |
|
YannickPian/Tanya de Jongh/Martin Magmer – The Loft |
The Red & Yellow School |
CLUSTER: ACHIEVEMENTS AND
SPECIAL HONOURS
|
Best Agency: |
|
| Quirk | |
| Best Publishing House | |
| 24.com | |
|
Best Individual Contribution to South African Digital Media & Marketing |
|
| Jason Xenopoulos | |
| Best in Show | |
|
Capitec Bank Infographic Newsletter |
Quirk |
