Top 15 online ads of 2011

2011 has been my first year of officially working with Ogilvy South Africa. It’s been incredible to watch the blood, sweat, and tears that go into making something that we see, and for the most part ignore, hundreds of times every day. It takes great creativity and courage (from clients and agencies) to create something that pushes through the mundane and catches our attention.

What I really like is when brands actually connect with real people and make a relevant, emotional impact, which is then so easy to capture and create wider publicity. Great content can always be amplified across multiple channels.

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Below are my top 15 ads of 2011 in no particular order. Agree, or disagree, but most of all just enjoy.

T-mobile: Angry Birds

Agency: Saatchi & Saatchi, London

Client: Deutsche Telekom / T-Mobile

Volkswagen: Darth Vader

Agency: Deutsch LA

Client: Volkswagen

Cravendale: Cats with Thumbs

Agency: Wieden + Kennedy London

Client: Cravendale

Volkswagen: Date Drive

Agency: Ogilvy, Cape Town

Client: Volkswagen

Chrysler: Imported From Detroit

Agency: Wieden + Kennedy, Portland

Client: Chrysler

Old Spice: MANta Clause

To see all the gifts from Old Spice’s Isaiah Mustafa go to

Agency: Wieden + Kennedy, Portland

Client: Old Spice

Nandos: Last Dictator

Agency: Black River FC

Client: Nandos

John Lewis: Christmas 2011

Agency: Adam & Eve

Client: John Lewis

Levis: Go Forth

Agency: Wieden + Kennedy

Client: Levis

Hahn Super dry: Manly beer

Agency:Publicis Mojo, Sydney

Client: Hahn Super Dry

Pictionary: Photo Booth

Agency:Ogilvy Colombia

Client: Pictionary

Xylophone: Touch Wood Phone

Agency:Drill Inc

Client: Docomo

Australia: Enjoy The Ride

Agency: 303 advertising, Perth

Client: Road Safety Council of Western Australia

Lynx: Virtual Angel

To see the original Lynx Angels add click here

Agency: BBH, London

Client: Lynx

Coke: Happiness Truck

Agency: Definition 6

Client: Coca-Cola Brazil

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