It feels like RIM’s current range of products is dwarfed by the melodrama of a flailing company desperately trying to reinvent itself. Pundits are looking ahead to RIM’s first OS 10 device, the “London”, hailing it is as the smartphone maker from Ontario’s final chance at redemption.
Meanwhile, oblivious consumers, especially in RIM’s stalwart EMEA regions, continue to walk into carrier outlets and ask for the BlackBerry brand. If they want the best RIM has to offer, a sales representative will brandish a Torch 9810 and acquaint them with a line akin to: “it has the best of both worlds: a large touch screen, and full QWERTY keyboard”. The new BlackBerry owner will pay handsomely and leave with RIM’s finest, blissfully unaware that OS 7 is an interim OS, soon to be usurped by RIM’s Pièce de résistance, the QNX based OS 10.
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