The recent purchase of new mobile game, Draw Something, by social game giant Zynga shows just how much of a sensation this game, launched earlier this year, really is. Draw Something creator OMGPOP is rumoured to have sold to Zynga for between US$180-210-million in cash and employee retention payments. That is a lot of change for a game only two months on the market.
Then again it is a sensation. The game has been downloaded 37-million times since going live. It has more than one-billion drawings so far, so of course Zynga was willing to drop some significant moolah for that engaged customer base.
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The game could be called a mobile version of Pictionary, only more intriguing. The infographic below, by MBA Online, shows the meteoric rise of the game engaging some 37-million smartphone users.
Created by MBAOnline.com
