Look, we all know that online marketing is a seriously big-money game. Google wouldn’t have made anywhere near the US$37.9-billion it did in 2011 if not for online advertising. We also know that it is exorcising the ghosts of media’s past. Online ad spend overtook print in the US as far back in 2010, and in emerging markets like Russia earlier this year.
But online marketing is also evolving. Banner ads are on the decline. Big companies are like GM are questioning the value of Facebook ads, while maintaining that the social network is still a big part of its online content strategy. Mobile and video is where it’s at. There’s a good reason for that. We want more and more engagement from our digital lives. We want to see content brought to life.
No ad to show here.
The Cannes Lions Cyber category celebrates the people who do exactly that: bring advertising on the web to life.
Some of the campaigns are fun like Bronze winner JWT Spain’s Pole of Inaccessibility interactive documentary for Corona Beer. The team traveled to the Pole of Inaccessibility, the farthest point on Earth from the ocean. From there, seven of its inhabitants started a 7 500km journey to see the sea for the very first time. The journey was recorded from Point of View Perspective (POV) and points along it were tagged with geopositioning, which allowed users to experience the documentary “through the eyes of the main characters”.
Others were unerringly cute, like Volkswagen’s Barkside teaser trailer for its Super Bowl campaign or Google’s 8-bit maps April Fool’s Day stunt.
Some even push the boundaries of what constitutes advertising, like Grand Prix winner R/GA New York, which crafted the entire user experience for the Nike+ FuelBand. Here’s an extract from its entry:
We ensured ease of use: set your goal, and get from red to green. If you meet your goal, animations celebrate your performance. Hit a streak and Fuelie shows up to cheer you on. Data visualisations show where you were most active daily, weekly, monthly, and beyond. We created Bluetooth synch technology so when you finish your day, your Fuel is wireless synced to the platform. NikeFuel levels the playing field, and fits into your life.
What would Don Draper think?
The Cannes Lions Festival has been around since 1954 and includes seven days of workshops, exhibitions, screenings, master classes and high-profile seminars by industry leaders such as Dan Wieden, Sir John Hegarty, Bob Greenberg, Maurice Lévy, David Droga, Mark Tutssel, Sir Martin Sorrell and Tham Khai Meng, as well as people like Mark Zuckerberg, Ben Stiller, Yoko Ono, Kofi Annan, Steve Ballmer and Bob Geldof. Every year around 9 000 registered delegates from 90 countries visit the festival, which receives more than 28 000 entries across various spheres of advertising.
Below are the winners, as well as all the shortlisted nominees.
| Title | Advertiser |
Product |
Entrant Company | Country | Award |
|---|---|---|---|---|---|
|
A01 Foods & Drinks |
|||||
| POLE OF INACCESSIBILITY
GMODELO / CORONA BEER |
JWT SPAIN Madrid | SPAIN |
Bronze Lion
|
||
| SKATE PINBALL
FRUCOR BEVERAGES / MOUNTAIN DEW |
COLENSO BBDO Auckland | NEW ZEALAND |
Silver Lion
|
||
| THE WORLD’S DEEPEST WEBSITE
IDS / BORJOMI |
OGILVY & MATHER UKRAINE Kiev | UKRAINE | Shortlist | ||
|
A02 Automotive Products & Services |
|||||
| THE WINTER ADJUSTED BEAR
VOLKSWAGEN GROUP SWEDEN / VOLKSWAGEN 4MOTION CARS |
DDB STOCKHOLM | SWEDEN |
Bronze Lion
|
||
| YARIS – IT’S A CAR!
TOYOTA MOTOR SALES, USA / TOYOTA YARIS |
SAATCHI & SAATCHI LA | USA | Shortlist | ||
| BLUEMOTION ROULETTE
VOLKSWAGEN / GOLF BLUEMOTION |
TRY/APT ADVERTISING AGENCY Oslo | NORWAY |
Bronze Lion
|
||
| ESCAPE THE MAP
MERCEDES / C-CLASS AMG COUPE |
ABBOTT MEAD VICKERS BBDO London | UNITED KINGDOM | Shortlist | ||
| IQ STREETVIEW
TOYOTA BELGIUM / TOYOTA IQ |
HAPPINESS BRUSSELS | BELGIUM |
Silver Lion
|
||
|
A03 Cosmetics, Beauty & Toiletries |
|||||
| THE GRAPHIC NOVEL
AXE / AXE ANARCHY |
RAZORFISH New York | USA | Shortlist | ||
| DEVASTATING EXPLOSIONS
OLD SPICE / OLD SPICE |
WIEDEN+KENNEDY Portland | USA |
Bronze Lion
|
||
|
A04 Clothing, Footwear & Accessories |
|||||
| CHOOSE YOUR FLIGHT
JORDAN BRAND, A DIVISION OF NIKE / AJ2012 |
BLAST RADIUS Vancouver | CANADA |
Bronze Lion
|
||
| THE BEAUTY OF A SECOND
MONTBLANC INTERNATIONAL / NICOLAS RIEUSSEC CHRONOGRAPH |
LEO BURNETT Milan | ITALY |
Silver Lion
|
||
| NIKE SPARQ
NIKE / NIKE |
R/GA New York | USA | Shortlist | ||
| UU MAP
UNIQLO / UU (UNIQLO UNDERCOVER) |
PARTY Tokyo | JAPAN | Shortlist | ||
|
A05 Other Consumer Products (including Durable Goods) |
|||||
| OBSESSED WITH SOUND
PHILIPS / PHILIPS LIFESTYLE ENTERTAINMENT |
TRIBAL DDB AMSTERDAM | THE NETHERLANDS |
Silver Lion
|
||
| 2012 BIRTHDAY PARTY
TIPP-EX BIC GROUP / WHITEOUT POCKET MOUSE |
BUZZMAN Paris | FRANCE |
Bronze Lion
|
||
| THE MUSEUM OF ME
INTEL / INTEL CORE i5 PROCESSOR |
PROJECTOR Tokyo | JAPAN |
Gold
Lion |
||
|
A06 Financial Services |
|||||
| TAKE THEM TO SCHOOL
ING DIRECT SPAIN / ING DIRECT |
OGILVYONE Madrid | SPAIN | Shortlist | ||
| CAR VS PIANO
INTOUCH / CAR INSURANCE |
BBDO RUSSIA GROUP Moscow | RUSSIA |
Bronze Lion
|
||
|
A07 Travel, Entertainment & Leisure |
|||||
| CURATORS OF SWEDEN
SWEDISH INSTITUTE/VISITSWEDEN / SWEDEN |
VOLONTAIRE Stockholm | SWEDEN |
Silver Lion
|
||
| JACKPOT
SWEBUS / LONG DISTANCE BUS |
ÅKESTAM HOLST Stockholm | SWEDEN |
Bronze Lion
|
||
| INTERNET ON A ZIP
UPLOAD FILM FESTIVAL / UPLOAD FILM FESTIVAL |
LOLA/LOWE & PARTNERS Madrid | SPAIN | Shortlist | ||
| MIS MATCH
GÖTEBORGSOPERAN / OPERAHOUSE OF GOTHENBURG |
FORSMAN & BODENFORS Gothenburg | SWEDEN | Shortlist | ||
|
A08 Retail & E-Commerce, including Restaurants |
|||||
| THE LIBERATION
ONLY / JEANS |
UNCLE GREY Copenhagen | DENMARK |
Gold
Lion |
||
| CHIP IT!
SHERWIN-WILLIAMS / PAINT |
McKINNEY Durham | USA | Shortlist | ||
| THE HEIST
PAUSE HOME ENTERTAINMENT / HIFI CHAIN |
ÅKESTAM HOLST Stockholm | SWEDEN | Shortlist | ||
|
A09 Publications & Media |
|||||
| ALL IS NOT LOST
GOOGLE/OK GO / GOOGLE CHROME |
HAKUHODO Tokyo | JAPAN |
Silver Lion
|
||
| SOCIAL BOOKMARK
KODANSHA / PUBLISHER |
HAKUHODO Tokyo | JAPAN |
Bronze Lion
|
||
| PLUS
SVERIGES RADIO / SWEDISH RADIO |
FORSMAN & BODENFORS Gothenburg | SWEDEN | Shortlist | ||
| DIG DEEPER
HBO / TRUE BLOOD |
BBDO NEW YORK | USA | Shortlist | ||
| BESPOKE ALBUM CREATION EXPERIENCE
KAISER CHIEFS/B-UNIQUE/FICTION RECORDS / KAISER CHIEFS |
WIEDEN+KENNEDY London | UNITED KINGDOM |
Silver Lion
|
||
|
A10 Business Products & Services |
|||||
| THE GNOME EXPERIMENT
KERN & SOHN / PRECISION SCALES & CALIBRATION |
OGILVYONE WORLDWIDE London | UNITED KINGDOM |
Bronze Lion
|
||
|
A11 Advertising & Media |
|||||
| FROM LOVE TO BINGO
GETTY IMAGES / GETTY IMAGES |
ALMAPBBDO São Paulo | BRAZIL |
Bronze Lion
|
||
| PROJECT RE: BRIEF
GOOGLE / DISPLAY ADVERTISING |
Fi New York | USA |
Silver Lion
|
||
| HOTEL FOR INTERNATIONAL TRAINEES
MORTIERBRIGADE / AGENCY |
MORTIERBRIGADE Brussels | BELGIUM |
Silver Lion
|
||
|
A12 Commercial Public Services |
|||||
| VOCAL COACHING WEBSITE
YOUR MUSIC / VOCAL COACHING SCHOOL |
RED RABBIT Hamburg | GERMANY | Shortlist | ||
| EASY WAY TEST
EASY WAY / LANGUAGE SCHOOL |
LODUCCA São Paulo | BRAZIL |
Bronze Lion
|
||
|
A13 Charities, Public Health & Safety, Public Awareness Messages |
|||||
| SLAVERY FOOTPRINT
CALL + RESPONSE / US STATE DEPARTMENT / HUMAN RIGHTS |
MUH-TAY-ZIK | HOF-FER San Francisco | USA |
Bronze Lion
|
||
| SEXY FINGERS
AIDES / RAPID HIV TESTING |
JWT Paris | FRANCE |
Silver Lion
|
||
| WHO CARES?
SWEDISH ARMED FORCES / RECRUITMENT |
DDB STOCKHOLM | SWEDEN | Shortlist | ||
| LRA CRISIS TRACKER
INVISIBLE CHILDREN / LRA CRISIS TRACKER |
DIGITARIA San Diego | USA | Shortlist | ||
| BEAR 71
THE NFB (NATIONAL FILM BOARD) / ECOLOGICAL AWARENESS |
JAM3 Toronto | CANADA |
Gold
Lion |
||
|
A14 Corporate Information |
|||||
| CHRISTMAS PRICE INDEX EXPRESS
PNC BANK / BRAND PROMOTION |
DEUTSCH New York | USA | Shortlist | ||
| DONATE DOTCOM
GREAT WORKS / DONATE DOTCOM / DONATE DOTCOM |
GREAT WORKS Stockholm | SWEDEN |
Bronze Lion
|
||
|
B01 Best Digitally Led Integrated Campaign |
|||||
| CHEVY SONIC INTEGRATED
CHEVROLET / CHEVROLET SONIC |
GOODBY SILVERSTEIN & PARTNERS San Francisco | USA |
Bronze Lion
|
||
| OBSESSED WITH SOUND
PHILIPS / PHILIPS LIFESTYLE ENTERTAINMENT |
TRIBAL DDB AMSTERDAM | THE NETHERLANDS |
Bronze Lion
|
||
| LONG LIVE PLAY
SONY PLAYSTATION / PLAYSTATION GAMES |
DEUTSCH Los Angeles | USA | Shortlist | ||
| BLUEMOTION ROULETTE
VOLKSWAGEN / GOLF BLUEMOTION |
TRY/APT ADVERTISING AGENCY Oslo | NORWAY | Shortlist | ||
| IQ STREETVIEW
TOYOTA BELGIUM / TOYOTA IQ |
HAPPINESS BRUSSELS | BELGIUM |
Silver Lion
|
||
| THE PEOPLE’S CAR PROJECT
VOLKSWAGEN GROUP CHINA / VOLKSWAGEN |
PROXIMITY CHINA Beijing | CHINA | Shortlist | ||
| SMALL BUSINESS GETS AN OFFICIAL DAY
AMERICAN EXPRESS / AMERICAN EXPRESS |
CRISPIN PORTER + BOGUSKY Boulder | USA |
Gold
Lion |
||
| THE INSIDE EXPERIENCE
INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE |
PEREIRA & O’DELL San Francisco | USA | Shortlist | ||
| MANTA CLAUS
OLD SPICE / OLD SPICE FIJI BODYWASH AND DEODORANT |
WIEDEN+KENNEDY Portland | USA |
Bronze Lion
|
||
| MANO A MANO IN EL BÃNO
OLD SPICE / OLD SPICE |
WIEDEN+KENNEDY Portland | USA |
Bronze Lion
|
||
| PROJECT RE: BRIEF
GOOGLE / DISPLAY ADVERTISING |
JOHANNES LEONARDO New York | USA |
Silver Lion
|
||
|
C02 Automotive Products & Services |
|||||
| YAHOO HOMEPAGE TAKEOVER
BMW NORTH AMERICA / BMW 3 SERIES |
KIRSHENBAUM BOND SENECAL + PARTNERS New York | USA | Shortlist | ||
| THE ORIGINAL CLICK
VOLKSWAGEN / VOLKSWAGEN ORIGINAL PARTS |
ALMAPBBDO São Paulo | BRAZIL |
Bronze Lion
|
||
|
C03 Cosmetics, Beauty & Toiletries |
|||||
| THE DOVE AD MAKEOVER
UNILEVER / DOVE BRAND |
OGILVY & MATHER LONDON | UNITED KINGDOM |
Silver Lion
|
||
|
C05 Other Consumer Products |
|||||
| THE SMALLEST IKEA STORE
IKEA / IKEA |
MEMAC OGILVY & MATHER Dubai | UNITED ARAB EMIRATES |
Silver Lion
|
||
| THE HOME SHOWROOM
IKEA / TIDAFORS SOFA |
SMFB Oslo | NORWAY | Shortlist | ||
|
C10 Business Products & Services |
|||||
| 2012 BIRTHDAY PARTY
TIPP-EX BIC GROUP / WHITEOUT POCKET MOUSE |
BUZZMAN Paris | FRANCE |
Bronze Lion
|
||
|
C11 Advertising & Media |
|||||
| HILLTOP RE-IMAGINED FOR COCA-COLA
GOOGLE / DISPLAY ADVERTISING |
GROW INTERACTIVE Norfolk | USA |
Silver Lion
|
||
|
C13 Charities, Public Health & Safety, Public Awareness |
|||||
| HANDS ONLY CPR
BRITISH HEART FOUNDATION / CHARITY |
GLUE ISOBAR London | UNITED KINGDOM | Shortlist | ||
| THE BLOOD SCROLL
CRUZ ROJA COLOMBIANA / BLOOD DONATION |
LEO BURNETT COLOMBIA Bogotá | COLOMBIA | Shortlist | ||
|
D01 Best Copywriting |
|||||
| METAMORPHOSIS
GOOD BOOKS / GOOD BOOKS |
STRING THEORY Auckland | NEW ZEALAND | Shortlist | ||
| SHEEP DOG
DIAGEO / GUINNESS ST PATRICK’S DAY |
ABBOTT MEAD VICKERS BBDO London | UNITED KINGDOM | Shortlist | ||
| YNYWYH
MASTERFOODS / SNICKERS |
ABBOTT MEAD VICKERS BBDO London | UNITED KINGDOM | Shortlist | ||
|
D02 Best Music/Sound Design |
|||||
| THE BARK SIDE
VOLKSWAGEN / VW BEETLE |
DEUTSCH Los Angeles | USA | Shortlist | ||
| OBSESSED WITH SOUND
PHILIPS / PHILIPS LIFESTYLE ENTERTAINMENT |
TRIBAL DDB AMSTERDAM | THE NETHERLANDS |
Gold
Lion |
||
| URBAN TOUR
ASOS / ASOS.COM |
BBH LONDON | UNITED KINGDOM |
Bronze Lion
|
||
| PIANO FOR PEACE
STEINWAY & SONS / IMAGINE SERIES LIMITED EDITION GRAND PIANO |
DDB TRIBAL GROUP Düsseldorf | GERMANY |
Bronze Lion
|
||
| TURNTABLE RIDER
RELATIONS / BICYCLE SHARING SERVICE |
HAKUHODO Tokyo | JAPAN | Shortlist | ||
|
D03 Animation |
|||||
| SPERM VISUALIZER
SPACE SHOWER NETWORK / SPACE SHOWER TV |
PARTY Tokyo | JAPAN |
Bronze Lion
|
||
| FROM LOVE TO BINGO
GETTY IMAGES / GETTY IMAGES |
ALMAPBBDO São Paulo | BRAZIL | Shortlist | ||
| CHRISTMAS PRICE INDEX EXPRESS
PNC BANK / BRAND PROMOTION |
DEUTSCH New York | USA | Shortlist | ||
| ROME 3 DREAMS OF BLACK
GOOGLE / WEBGL |
NORTH KINGDOM Skelleftea | SWEDEN |
Gold
Lion |
||
| BELL
WARNER MUSIC JAPAN / ANDROP BAND |
PARTY Tokyo | JAPAN |
Silver Lion
|
||
| AMAROK – AUTOMATIC SITE
VOLKSWAGEN DO BRASIL / VOLKSWAGEN AMAROK |
ALMAPBBDO São Paulo | BRAZIL | Shortlist | ||
| ESCAPE THE MAP
MERCEDES / C-CLASS AMG COUPE |
ABBOTT MEAD VICKERS BBDO London | UNITED KINGDOM | Shortlist | ||
| COCA-COLA POLAR BOWL
COCA-COLA / COCA-COLA CLASSIC |
WIEDEN+KENNEDY Portland | USA | Shortlist | ||
|
D04 Interface & Navigation |
|||||
| THE GOOGLE PUZZLE
GOOGLE / GOOGLE CHROME |
HAKUHODO Tokyo | JAPAN | Shortlist | ||
| 360°LANGSTRASSE
SRF SCHWEIZER RADIO UND FERNSEHEN / SF DOK |
HINDERLING VOLKART Zürich | SWITZERLAND | Shortlist | ||
| ECOSPHERE
CNN INTERNATIONAL / CNN INTERNATIONAL I-LIST |
HEIMAT Berlin | GERMANY | Shortlist | ||
| GET YOUR EDGE BACK
WRANGLER EMEA / CLOTHING |
STINKDIGITAL New York | USA |
Bronze Lion
|
||
| POLE OF INACCESSIBILITY
GMODELO / CORONA BEER |
JWT SPAIN Madrid | SPAIN |
Bronze Lion
|
||
| OBSESSED WITH SOUND
PHILIPS / PHILIPS LIFESTYLE ENTERTAINMENT |
TRIBAL DDB AMSTERDAM | THE NETHERLANDS |
Bronze Lion
|
||
| THE LIBERATION
ONLY / JEANS |
UNCLE GREY Copenhagen | DENMARK |
Silver Lion
|
||
|
D05 Illustration and Graphic Design |
|||||
| ECOSPHERE
CNN INTERNATIONAL / CNN INTERNATIONAL I-LIST |
HEIMAT Berlin | GERMANY | Shortlist | ||
| FANWAGEN
VOLKSWAGEN / VOLKSWAGEN |
ACHTUNG! Amsterdam | THE NETHERLANDS | Shortlist | ||
| KINETIC V5
KINETIC SINGAPORE / KINETIC SINGAPORE |
KINETIC SINGAPORE | SINGAPORE |
Silver Lion
|
||
| QUICKNESS REVEALED
JORDAN BRAND, A DIVISION OF NIKE / CP3 |
BLAST RADIUS Vancouver | CANADA | Shortlist | ||
| ROCK ‘N’ SCROLL
VOLKSWAGEN / VOLKSWAGEN BEETLE |
DDB TRIBAL GROUP Berlin | GERMANY | Shortlist | ||
| EASY WAY TEST
EASY WAY / LANGUAGE SCHOOL |
LODUCCA São Paulo | BRAZIL | Shortlist | ||
| ROME 3 DREAMS OF BLACK
GOOGLE / WEBGL |
NORTH KINGDOM Skelleftea | SWEDEN |
Silver Lion
|
||
| MAGIC
MENICON / MAGIC DISPOSABLE CONTACT LENS |
PARTY Tokyo | JAPAN | Shortlist | ||
|
D06 Photography |
|||||
| THE KITCHEN COLAB
IKEA / KITCHEN PLANNER |
SMFB Oslo | NORWAY | Shortlist | ||
| CASTOR GIGASHELF
CASTOR DESIGN / FURNITURE/DESIGN |
TAXI CANADA Toronto | CANADA | Shortlist | ||
| THE LIBERATION
ONLY / JEANS |
UNCLE GREY Copenhagen | DENMARK |
Silver Lion
|
||
| BRIGHT SIREN
WARNER MUSIC JAPAN / ANDROP BAND |
PARTY Tokyo | JAPAN |
Bronze Lion
|
||
|
D07 Best Video |
|||||
| ALL IS NOT LOST
GOOGLE/OK GO / GOOGLE CHROME |
HAKUHODO Tokyo | JAPAN |
Gold
Lion |
||
| TAKE THIS LOLLIPOP
LITTLE MONSTER / LITTLE MONSTER |
TOOL Santa Monica | USA | Shortlist | ||
| GET YOUR EDGE BACK
WRANGLER EMEA / CLOTHING |
STINKDIGITAL New York | USA | Shortlist | ||
| URBAN TOUR
ASOS / ASOS.COM |
BBH LONDON | UNITED KINGDOM |
Bronze Lion
|
||
| DEVASTATING EXPLOSIONS
OLD SPICE / OLD SPICE |
WIEDEN+KENNEDY Portland | USA |
Bronze Lion
|
||
| DON´T MAKE UP AND DRIVE
VOLKSWAGEN / ROAD SAFETY MESSAGE |
DDB TRIBAL GROUP Berlin | GERMANY |
Bronze Lion
|
||
| ROME 3 DREAMS OF BLACK
GOOGLE / WEBGL |
NORTH KINGDOM Skelleftea | SWEDEN |
Bronze Lion
|
||
| DIG DEEPER
HBO / TRUE BLOOD |
BBDO NEW YORK | USA | Shortlist | ||
| LOVE TO BINGO
GETTY IMAGES / GETTY IMAGES |
ALMAPBBDO São Paulo | BRAZIL | Shortlist | ||
| THE MUSEUM OF ME
INTEL / INTEL CORE i5 PROCESSOR |
PROJECTOR Tokyo | JAPAN |
Bronze Lion
|
||
| THE INSIDE EXPERIENCE
INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE |
PEREIRA & O’DELL San Francisco | USA | Shortlist | ||
|
E01 Interactive Tools (for PCs, MACs, etc) |
|||||
| CHIP IT!
SHERWIN-WILLIAMS / PAINT |
McKINNEY Durham | USA |
Bronze Lion
|
||
| PACK YOUR HBO
HBO / HBO |
BBDO NEW YORK | USA | Shortlist | ||
|
E02 Community Applications |
|||||
| FAIR TWEETS
BEN & JERRY’S / WORLD FAIR TRADE DAY |
AMALGAMATED New York | USA | Shortlist | ||
| FANWAGEN
VOLKSWAGEN / VOLKSWAGEN |
ACHTUNG! Amsterdam | THE NETHERLANDS |
Silver Lion
|
||
| LINKEDUIT
VOLKSWAGEN / VOLKSWAGEN PASSAT |
ACHTUNG! Amsterdam | THE NETHERLANDS | Shortlist | ||
| MINI MAPS
MINI FRANCE / MINI |
DDB PARIS | FRANCE | Shortlist | ||
| PLUS
SVERIGES RADIO / SWEDISH RADIO |
FORSMAN & BODENFORS Gothenburg | SWEDEN | Shortlist | ||
| ONE COPY SONG
ADAM TENSTA / ADAM TENSTA |
R/GA New York | USA |
Bronze Lion
|
||
| ECOSPHERE
CNN INTERNATIONAL / CNN INTERNATIONAL I-LIST |
HEIMAT Berlin | GERMANY |
Bronze Lion
|
||
| THE DOVE AD MAKEOVER
UNILEVER / DOVE BRAND |
OGILVY & MATHER LONDON | UNITED KINGDOM |
Bronze Lion
|
||
| TAKE THIS LOLLIPOP
LITTLE MONSTER / LITTLE MONSTER |
TOOL Santa Monica | USA | Shortlist | ||
| THE GENEROUS STORE
TOMS GRUPPEN / ANTHON BERG |
ROBERT/BOISEN & LIKE-MINDED Copenhagen | DENMARK | Shortlist | ||
| SMALL BUSINESS GETS AN OFFICIAL DAY
AMERICAN EXPRESS / AMERICAN EXPRESS |
CRISPIN PORTER + BOGUSKY Boulder | USA |
Silver Lion
|
||
| WORLD’S MOST VALUABLE SOCIAL NETWORK
MISSING CHILDREN SOCIETY OF CANADA / MISSING CHILDREN AWARENESS |
GREY GROUP CANADA Toronto | CANADA |
Bronze Lion
|
||
| ARIEL FASHION SHOOT
P&G NORDIC / ARIEL ACTILIFT LIQUID DETERGENT |
SAATCHI & SAATCHI Stockholm | SWEDEN | Shortlist | ||
|
E03 Games |
|||||
| THE GOOGLE PUZZLE
GOOGLE / GOOGLE CHROME |
HAKUHODO Tokyo | JAPAN |
Bronze Lion
|
||
| BELL
WARNER MUSIC JAPAN / ANDROP BAND |
PARTY Tokyo | JAPAN |
Silver Lion
|
||
| DIG DEEPER
HBO / TRUE BLOOD |
BBDO NEW YORK | USA | Shortlist | ||
| CHROME EXPERIMENT: RAMAYANA
GOOGLE / CHROME LAUNCH IN ASIA |
OGILVY & MATHER SINGAPORE | SINGAPORE | Shortlist | ||
| THE EXPERIMENT GAME
HONDA / CIVIC |
WIEDEN+KENNEDY London | UNITED KINGDOM |
Bronze Lion
|
||
| TWITTERSCRABBLE
MATTEL / SCRABBLE TRICKSTER |
DUVAL GUILLAUME MODEM Antwerp | BELGIUM | Shortlist | ||
|
E04 Other Digital Channels |
|||||
| CONNECTING LIFELINES
HONDA MOTOR / INTERNAVI |
DENTSU Tokyo | JAPAN |
Gold
Lion |
||
| KEY TO VIANO
MERCEDES-BENZ / MERCEDES-BENZ VIANO |
LUKAS LINDEMANN ROSINSKI Hamburg | GERMANY |
Bronze Lion
|
||
| VIP FRIDGE MAGNET
RED TOMATO PIZZA / RESTAURANT |
TBWA\RAAD Dubai | UNITED ARAB EMIRATES | Shortlist | ||
| SMART EBALL
DAIMLER / SMART FORTWO ELECTRIC DRIVE |
BBDO GERMANY Düsseldorf | GERMANY |
Bronze Lion
|
||
| NIKE+ FUELBAND
NIKE+ / NIKE+ FUELBAND |
R/GA New York | USA |
Grand Prix
|
||
| FASHION LIKE
C&A / C&A |
DDB BRASIL São Paulo | BRAZIL | Shortlist | ||
|
F01 Email Marketing, incl. e-cards |
|||||
| FORGOT YOUR PASSWORD?
ALZHEIMER’S ASSOCIATION / ALZHEIMER’S ASSOCIATION |
GRUPO GALLEGOS HUNTINGTON BEACH | USA | Shortlist | ||
| OUT OF OFFICE POETRY
STICHTING LEZEN / POETRY DAY |
LEO BURNETT BRUSSELS | BELGIUM |
Bronze Lion
|
||
|
F02 Viral Video |
|||||
| GO BEYOND THE COVER
DERMABLEND PROFESSIONAL / LEG AND BODY TATTOO PRIMER |
AGENCE TUXEDO Montreal | CANADA |
Silver Lion
|
||
| THE BARK SIDE
VOLKSWAGEN / VW BEETLE |
DEUTSCH Los Angeles | USA | Shortlist | ||
| DEAR 16-YEAR-OLD ME
DAVID CORNFIELD MELANOMA FUND / PUBLIC AWARENESS MESSAGE |
EVIDENTLY London | UNITED KINGDOM | Shortlist | ||
| BACK TO THE START
CHIPOTLE / FAST FOOD |
CREATIVE ARTISTS AGENCY Los Angeles | USA |
Silver Lion
|
||
| MFCEO
K-SWISS / FOOTWEAR |
72ANDSUNNY Los Angeles | USA |
Silver Lion
|
||
| DON´T MAKE UP AND DRIVE
VOLKSWAGEN / ROAD SAFETY MESSAGE |
DDB TRIBAL GROUP Berlin | GERMANY |
Gold
Lion |
||
| RHIAN SUGDEN TOUCHES HERSELF
MALE CANCER AWARENESS CAMPAIGN / CANCER AWARENESS MESSAGE |
JWT LONDON | UNITED KINGDOM | Shortlist | ||
| THIEF
LG ELECTRONICS BENELUX / OLED TELEVISION |
Y&R AMSTERDAM | THE NETHERLANDS |
Silver Lion
|
||
| MAPS 8-BIT
GOOGLE / GOOGLE MAPS |
HAKUHODO Tokyo | JAPAN | Shortlist | ||
| SHEEP DOG
DIAGEO / GUINNESS ST PATRICK’S DAY |
ABBOTT MEAD VICKERS BBDO London | UNITED KINGDOM | Shortlist | ||
| APE WITH AK-47
20TH CENTURY FOX / RISE OF THE PLANET OF THE APES |
MEKANISM San Francisco | USA | Shortlist | ||
| BIKERS
CARLSBERG / CARLSBERG |
DUVAL GUILLAUME MODEM Antwerp | BELGIUM | Shortlist | ||
| PUSH TO ADD DRAMA
TNT TURNER BROADCASTING SYSTEM / TV CHANNEL |
DUVAL GUILLAUME MODEM Antwerp | BELGIUM |
Silver Lion
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| ANGRY BIRDS LIVE
DEUTSCHE TELEKOM / T-MOBILE |
SAATCHI & SAATCHI Milan | ITALY | Shortlist | ||
| THE INVISIBLE DRIVE
DAIMLER / MERCEDES-BENZ F-CELL |
JUNG von MATT Hamburg | GERMANY |
Bronze Lion
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| DR. CYCLOPS
WRIGLEY CANADA / SKITTLES |
BBDO TORONTO | CANADA | Shortlist | ||
| THE PRINCESS AND THE FINGER
WRIGLEY CANADA / SKITTLES |
BBDO TORONTO | CANADA | Shortlist | ||
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F03 Viral Marketing |
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| FAIR TWEETS
BEN & JERRY’S / WORLD FAIR TRADE DAY |
AMALGAMATED New York | USA | Shortlist | ||
| ALL IS NOT LOST
GOOGLE/OK GO / GOOGLE CHROME |
HAKUHODO Tokyo | JAPAN | Shortlist | ||
| LONG LIVE PLAY
SONY PLAYSTATION / PLAYSTATION GAMES |
DEUTSCH Los Angeles | USA | Shortlist | ||
| 2012 BIRTHDAY PARTY
TIPP-EX BIC GROUP / WHITEOUT POCKET MOUSE |
BUZZMAN Paris | FRANCE | Shortlist | ||
| WHO CARES?
SWEDISH ARMED FORCES / RECRUITMENT |
DDB STOCKHOLM | SWEDEN | Shortlist | ||
| BESPOKE ALBUM CREATION EXPERIENCE
KAISER CHIEFS, B-UNIQUE AND FICTION RECORDS / KAISER CHIEFS |
WIEDEN+KENNEDY London | UNITED KINGDOM |
Silver Lion
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| DIG DEEPER
HBO / TRUE BLOOD |
BBDO NEW YORK | USA |
Bronze Lion
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| CURATORS OF SWEDEN
SWEDISH INSTITUTE/VISITSWEDEN / SWEDEN |
VOLONTAIRE Stockholm | SWEDEN |
Grand Prix
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| ROBOT CAT
PINACOTECA DO ESTADO DE SÃO PAULO / NEW EXHIBITION OF THE COLLECTION |
F/NAZCA SAATCHI & SAATCHI São Paulo | BRAZIL | Shortlist | ||
| THE GENEROUS STORE
TOMS GRUPPEN / ANTHON BERG |
ROBERT/BOISEN & LIKE-MINDED Copenhagen | DENMARK |
Bronze Lion
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| COCA-COLA SITELETS
COCA-COLA / COCA-COLA |
WIEDEN+KENNEDY AMSTERDAM | THE NETHERLANDS | Shortlist | ||
| SMALL BUSINESS GETS AN OFFICIAL DAY
AMERICAN EXPRESS / AMERICAN EXPRESS |
CRISPIN PORTER + BOGUSKY Boulder | USA |
Silver Lion
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| TOILET BIKE NEO
TOTO / TOILET MANUFACTURERS |
DENTSU Tokyo | JAPAN | Shortlist | ||
| ACADEMY
NIKE UK / FOOTBALL |
AKQA London | UNITED KINGDOM | Shortlist | ||
| THE GNOME EXPERIMENT
KERN & SOHN / PRECISION SCALES & CALIBRATION |
OGILVYONE WORLDWIDE London | UNITED KINGDOM | Shortlist | ||
| YNYWYH
MASTERFOODS / SNICKERS |
ABBOTT MEAD VICKERS BBDO London | UNITED KINGDOM |
Silver Lion
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