Looks like Google isn’t the only one looking to bring social to its local search results. Microsoft today announced that it is partnering up with Yelp in a bid to push its Bing Local search content.
Yelp will reportedly surface content including, review snippets, photos, and business attributes to Bing users. This content will be featured Bing Local pages, presenting information to help consumers do more with businesses near them.
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“Whether it’s discovering the right restaurant, planning the evening’s entertainment or finding local services, Yelp has emerged as a proven and trusted resource,” said Bing general manager Mike Nichols. “Enabling people to do more with search involves building a spectrum of features and data that people trust, and teaming up with Yelp is another important step in helping Bing deliver great value to customers.”
At the end of May Google announced that it would be scuppering Google Places and replacing it with Google+ local, which it calls “a simple way to discover and share local information featuring Zagat scores.
It’s been a good week for Yelp. At its WWDC conference on Monday, Apple announced that Yelp would be one of the partners for its newly launched 3D turn-by-turn maps and in the updated version of its voice assistant app Siri.
